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Men’s Grooming And Fashion For A Summer 2020 Vacation

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Recent developments happening in the world has lead most Americans to vacation at home during these uncertain times. In short, the term vacation can mean either relaxing at home or enjoying time off somewhere. I’d say about the turn into the 20th century soon saw the likes of city-dwellers vocalizing to the world that that they would vacate their city homes for beach and lake houses. At that time, the USA coined the term vacation. I am well-aware that many other nations follow the English and prefer to employ the term holiday, nevertheless, the USA prides itself in being delightfully creative – perhaps why we still use vacation to this very day.

Whether or not we like it, the nature of vacation has changed in summer 2020. For example, in the past, a vacation meant that we were absent from the workplace. Whereas today, while on vacation, it is considered normal to remain on-call in lieu of being unreachable.

In a word, technology has changed the impact on human life. Rapid transmission in communications is at the forefront of almost everything we do. I for one am always telecommunicating and remaining plugged-in whilst on vacation. It is part of our lifestyles now.

This summer, be mindful that your wardrobe is required to appear up-to-date more than ever! Why? Instagram, that’s why. These days, many people are posting images and video of us and them.

Therefore, I am presenting to you here a bevy of fashion and grooming products from grooming to swimsuits, to lightweight pants and polos in order for you to take the leading role (prior to planning your vacation) during chic social engagements and fun in the sun.

Marwida.com

Marwida is a men’s swimwear brand dedicated to creating high quality products for the style conscious with a conscience by producing sustainable styles made of engineered up-cycled materials. The brand is the result of two Swedish creatives love for the ocean and the Mediterranean lifestyle and design. In addition to being eco-friendly, Marwida is also philanthropic and donates $5 from every swimwear sale and 100% of proceeds from the print collection to benefit the Coral Reef Alliance, a non-profit, environmental NGO that is on a mission to save the world’s coral reefs. The styles are available for purchase on Marwida.com and retails for $169 USD. Marwida swimwear will soon be available for purchase at a limited number of discerning retailers.

GRAY®

The CYBER WATCH is the perfect upgrade for your Apple Watch this summer to a sleek, futuristic design using high quality aerospace grade titanium. Every detail of the CYBER WATCH has been engineered to bring you the spirit of the future. The machined metal case flows naturally with a quiet strength that projects confidence. Each ridge takes your eyes on an almost zen-like journey around the Apple Watch, placing the wonders of science-fiction on your wrist. The two titanium structures encase the Apple Watch are paired with a durable, FKM rubber band for optimal comfort. Pricing starts at $499 USD (please note, prices shown on the GRAY website reflect the cost in USD converted from SGD and are likely to fluctuate slightly.)

Good Man Brand

Long story short, Good Man Brand modernized the boardshort to be streetwear ready with the Flex Pro Jersey Tulum Trunk and it is the ideal short for those hot summer days. The Flex Pro Jersey Tulum Trunk in White has a sophisticated summer vibe with breathable, advanced Flex Pro fabric – combining super-soft cotton, with micro-denier spandex to create high density, high recovery fabric with 4-way stretch that won’t lose its shape. With 3% of this product donated to Russell Wilson’s charity, the Why Not You Foundation, the only question is why isn’t it already in your summer closet? – $98.00

Disco

Disco’s Body Wash ($20) is formulated specifically for men, and scented with natural eucalyptus. It has just enough cleansing power from natural surfactants (such as good-for-your-skin papaya extract, aloe and chamomile) to wash away dirt, stink and sweat while remaining gentle and forgiving. There are no intense detergents like sulfates that can dry out the skin and leach away healthy skin oils – and since men sweat more and lose water faster (transepidermal water loss) than women, it’s important to strike the perfect balance between cleansing and preventing drying.

Bonobos

The Bonobos Off Duty Pant hits the comfy sweet spot between chinos & joggers – perfect for running errands, working from home or just lounging. Constructed with lightweight cotton and cut it into an easy, tapered silhouette, extra stretch from waist to cuff is included to keep the wearer feeling just as incredible. Price in USD: $98.00

Nano Air Mask

Filters more than 95% of airborne particles down to 0.3 microns, including aerosolized particles, bacteria, ultrafine dust and cigarette smoke. At 4.38g, lighter than a sheet of paper. $45 for Pack of 10

Vionic (www.vionicshoes.com)

The Vionic Charlie Slide Sandal unites style and science for a summer shoe perfect to wear-everywhere from working from home to the beach to walking in the city. Minimalism is king with Charlie, an adjustable double-buckled leather slide featuring a leather-wrapped footbed and sturdy rubber outsole. This slide contains Vionic’s innovative podiatrist-designed Technology that provides superior orthotic support, relief and stability which helps realign the feet back to their natural position. Research supports Vionic Technology’s success in reducing over-pronation, which can help relieve associated common aches and pains, such as heel pain (plantar fasciitis), knee pain and lower back pain. Health experts, including Podiatrist Dr. Jacquline Sutera and Sports Physical Therapist Brian Hoke, recommend Vionic sandals including the Charlie for preventing and relieving foot pain and for sports recovery.  Price in USD $119.95

Undergents:

UnderGents are the best men’s product for the Summer 2020 season because UnderGents men’s underwear were developed to keep men cool and comfortable all day, every day. Featuring our CloudSoft® micro modal fabric which is multiple times cooler & softer than cotton & polyester underwear helping them stay fresh and odor free. The UnderGents boxer brief is designed to gently skim the leg, while never compressing offering a perfected blend of a boxer and a brief that provides men with the comfort & freedom of a boxer short with the support of a brief.

Freemans Sporting Club

The Freemans belt offers a perfect fit that will suit most guys, without needing to add any extra holes, and the 100% tanned cow leather will leave other belts envious of its quality.  Sturdy enough to handle your daily activities, and offered in 8 different colors – you don’t have to worry about not being able to match with the rest of your look this Summer. Dress them up with a suit or wear them with your everyday gear, either way the Freemans belts will look great and are sure to last well into the colder seasons to come. $80 USD

N.PEAL

N.Peal’s bestselling Milano Jacket has been reimagined in the lightest fine gauge cashmere yarn. This breathable and lightweight cashmere is blended with silk for the smoothest texture, an incredibly luxurious and smart outer layer. This softly tailored jacket can be layered over a sporty polo or shirt for a versatile summer look. Shown here in Lapis Blue, two dark tones of blue mixed to a single shade. 70% Cashmere 30% Silk.

Headlamps:

Designed in California by well-known contemporary artist and adventure junkie, in 2014 Sean Anderson decided to make the gear he wanted to own: rad looking headlamps that never quit. “There just wasn’t a headlamp on the market that felt like me… I wanted technically advanced gear that didn’t look ‘technical’ – I wanted it to be beautiful.” Fast forward thousands of hours at the drafting table and the trails, and Third Eye Headlamps was born. Headlamps $49.99, Headbands $12 (Free U.S. Shipping)

Forsake

Forsake’s Cascade is a vegan sneaker/trail runner, and features breathable/quick-dry materials and is reinforced with TPU to add durability to the mesh and stability for all your adventures. MSRP $109.95

William Murray Golf

The Southern Charm Polo ($78) from William Murray Golf represents all that we look forward to each summer: laid-back vibes and effortless fun. This polo features a festive design inspired by Bill Murray’s hometown in Charleston and will put you in a summer state of mind each time you put it on. Each features buttery soft, moisture-wicking fabric to keep you Murray chill all day long, plus UPF50+ to keep you protected from the sun. Whether you’re hitting the green this summer or simply hanging out, the Southern Charm Polo will keep you cool, calm and collected all season long.

Minnetonka

Minnetonka’s Buffalo Nickel Hat is the best men’s product for the summer 2020 season because a good hat is a necessity in the summer heat. This durable classic is handmade from genuine ruff leather that keeps the sun and other elements out. A band wraps around with studs and unique Buffalo nickel metal accents with a small tie in back. Personalize this wide brimmed hat by shaping it to suit your style. The brim has hidden steel wire, so you can wear this western hat any way you want. Price: $54.95

King Children:

King Children and International Footballer Paulo Dybala (Juventus and Argentina national), introduce the PD10 Collection designed to reflect Paulo’s performance and style on and off the field. Known for his quick, creative and elegant style of play, the glasses feature sweeping surfaces inspired by his signature movement and agility. The limited edition collection (only 1,010 pieces will be produced) utilizes cutting edge face-mapping technology which allows for the creation of a frame that’s crafted to one’s exact measurements. Each pair is created by 3D scanning over 10,000 feature points of your facial structure, and you can virtually try the glasses on with a signed authenticity card from Paulo Dybala. The limited collection will retail for $335

AETHER Apparel

Clarke Short 7″: The Clarke Short by AETHER Apparel is made from a stretch-cotton fabric that is garment washed, giving it a relaxed, perfectly worn-in aesthetic. There is an AETHER-logo shank button and metal zipper at the center-front fly, as well as an interior stay button with a braided cord loop on the inside of the waistband. The hand pockets and single-welt back pockets feature a shadow-stitch detail, adding to the short’s casual, easy aesthetic. The hand pockets also have herringbone-webbing pull tabs and hidden snap closures so your possessions stay put, as well as rivets at the openings for added durability. There is an additional herringbone-webbing detail at the wearer’s back-right belt loop. $195

Every Man Jack

This sun care line is reef safe, offers broad-spectrum UVA/UVB protection, and is full of nontoxic ingredients; providing the ultimate defense against harmful rays all season long. — The new sun care products come in 30 and 50 SPF formulas, provide a clear-thin layer, are sweat / water resistant, and contain no artificial Fragrances, Phthalates, Chemical Propellants, or Parabens. The full line is available in multiple application methods, depending on your needs, and is formulated with eco-conscious ingredients making these products Ocean & Reef safe. With natural ingredients like Aloe, Shea Butter and Vitamin E, this line nourishes and protects, so you can summer responsibly! Full Sun Care Line is below. (free of Oxybenzone and Octinoxate) Sun Shield Spray – SPF 30 ($14),Sun Shield Spray – SPF 50 ($14),Face Shield Stick – SPF 50 ($10), Face Shield Lotion – SPF 50 ($14) and Body Defense Lotion – SPF 30 ($14)

Lahgo

Washable Silk Set – Black, Deep Night, Eclipse Lahgo’s washable silk set is the best men’s product for summer 2020 because it’s designed with a breathable, lightweight feel and easy fit that slips on and off just right. Its fabric is 100% silk making it naturally thermoregulating. Plus it’s machine washable! Silk has never been this easy or comfortable. Open neckline and a relaxed, drop shoulder for comfort and ease of movement. Bottoms feature deep pockets, a drop crotch and a wide encased waistband with drawcord to allow for a customizable fit. $258 USD

L.B.M. 1911 shorts

These shorts from Italian masterful men’s specialist L.B.M. 1911 are sure to make your beach experience a classy endeavor. Made with a super light stretchy cotton, their exquisite level of comfort is only matched by its superb garment dyed procedure, that makes the fabric softer and as memorable as those lovely evenings at sea. Price: Upon request

Esquivel:

Hand crafted in Southern California by expert men and women. The Tan Suede Boswell is made from Italian tan suede and lined with smooth leather lining for maximum comfort and features a side zipper for wearer ease. – $675

Brooks Brothers

This Brooks Brothers ‘Regent Fit Single-Pleat Linen Trouser is the best men’s product for Summer 2020 because it is made in Italy using the pure woven linen. This is offered in the signature Regent fit with a single pleated front and unfinished hem, making it the perfect pair of white Summer pants. Price: $198

Bodewell

Bodewell Light Serum ($33) is a grease-less, aerated serum with vitamins. Powered by patented-plant-based technology, it is clinically proven to calm inflamed skin symptoms (including eczema and psoriasis). This makes it great for after shaving, and also on hairy body parts (beard, scalp). Bodewell Light Serum is free of dye, steroids, fragrance and parabens.

YATAY

Yatay’s Irori sneaker takes its inspiration from street culture, mixing details and shapes from the skate scene and the basketball arena. As with all Yatay shoes they’re hand-made in Italy, utilizing only ethical and cruelty-free materials, delivering a shoe that is as stylish as it is sustainable. Each pair is embossed with a ONECODE on its heel, so you can plant your own tree in an area of deforestation. Price: $306

Schick Xtreme

The Schick Xtreme has a No-slip handle and a special Aloe lubrication strip, taking disposables to the next level. It has a 3-blade razor that flexes and pivots to adapt to the contours of your face, to ensure a close, in-control, comfortable shave. The easy to rinse design helps keep blades from clogging, and finally – it is extremely convenient for summer trips by being easily disposable and portable. $13 USD

Silhouette available exclusively at The Webster

Launching today (July 15th), premium eyewear brand Silhouette is unveiling their iconic Titan Minimal Art Futura Sunglasses that caused an uproar in the ‘70s. The original Futura frames were worn by the world’s biggest style icons including Sir Elton John and John Lennon. Silhouette, a third-generation family-owned eyewear company, has been recognized for exceptionally light and comfortable eyewear for nearly six decades – and the Futura frames are credited with bringing Silhouette’s premium designs into the spotlight. Price in USD $398

John Geiger

John Geiger has perfected his aesthetic of unique concepts, materials, and color combinations into an eponymous label. Every product release has an individual story and with John Geiger, no opportunity is wasted to explore and experiment his vision further. His signature sneaker and apparel drops sell out quickly, completely, and consistently, leaving legions of fans eagerly awaiting new arrivals. Handmade in the U.S., this 003 sneaker features a multi-colored upper featuring suede, leather, holographic and nylon materials. The outsole is coated in all-white while black and white laces tie the shoe together. ‘John Geiger’ branding is seen on the tongue and leather insoles of sneakers. $320.00 USD.

For Days

This short sleeve henley t-shirt features great vintage details in a mid-weight fabric. With an overlock finish at the sleeves and bottom hem, and made from 100% organic cotton, this vintage henley adds a little more style and substance to your everyday t-shirt. A little more heft than the light jersey, a touch more structure, but still super soft and wears well over time. This henley looks great buttoned up or open, the fabric is clean, and it will hold its shape. $42.00 USD.

TOMS

TOMS Alpargatas are a classic summer staple, and now they are new and improved with a CloudBound™ Sole that delivers extra comfort, extra traction, and an extra breathable insole. The canvas uppers have also been updated into a textile blend made with majority jute—making them an eco-friendly option as well. $49.95

Kappa

Iconic Italian sportswear brand, Kappa, and League 1 Club, AS Monaco, have begun to slowly unveil their new Kombat Pro Home kit for the 2020-2021 season with the release of their Home jersey. For their second consecutive year collaborating, Kappa and AS Monaco worked closely together to design this jersey, combining the brand’s DNA, elegance and technology with the Club’s history and identity. The design of the Kappa KOMBAT ™ PRO 2021 jersey paid homage to the Club through the use of the diagonal design, which was first thought of, and desired, by Princess Grace Kelly 60 years ago. It is red on the top and white on the bottom with raglan sleeves and a vintage v-neck, Kappa’s Omini logo appears on the chest and sleeve and an inscription of “AS Monaco” is on the back collar. The interior features a tag commemorating Princess Grace’s design with the words “Jersey created by Princess Grace. 1960 – 2020.” The jersey is also equipped with Kombat Pro System technology, which uses an ultra-resistant, elastic and breathable material. Players will benefit from this KOMBAT ™ PRO jersey, the spearhead of the Italian kit supplier’s “performance” ranges. Retail Price: $90

Burton:

Men’s Burton Clingman Short is perfect for when the temperatures start to rise. Hiking from one swimming hole to the next, or rocking a staycation in the backyard, this versatile short features burly nylon-ripstop fabric and a belted elastic waistband for all-day comfrot. Done-right details include two stash pockets, a zipper fly, and versatile style in an array of colors and prints – $48.96

Tom & Teddy

Over the past 4+ months, children have seen just how hard their parents work during the day and parents have been able to spend more time with their children than ever before! This September, let’s shake things up with matching polos/tees for fathers & sons – the new co-workers! The Tom & Teddy Polo is a soft, ultra-light and airy shirt that feels great against the skin – the perfect throw-on piece for Zoom meetings with your boss or Zoom meetings with your classmates. Beautifully constructed in superior Pique Pima Cotton, it comes in seven warm-weather shades that come in both boys & men’s sizes, as well as T-Shirts for a less-formal look. Men’s Polo, $69.95 and Boy’s Polo, $44.95

Nanamica Alphadry Hooded Parka at 180 the Store

Based on U.S. Army Snow Anorak. Distinctive chest patch pockets and original hood pattern. ALPHADRY® FABRIC complete with silk screen printing tie-dye speckled design. Wrinkle resistant fabric and lightweight construction. Price: $360

PUMA

Back in 1980, the Fast Rider was one of PUMA’s most comfortable yet simplistic running shoes, with a super-light design and shock-absorbing outsole. Today, PUMA has revamped the Fast Rider as the Future Rider – reborn for casual-cool street style with bold material play and colorblocking, a slimmer outsole, and ultra-comfortable Rider Foam. A fun and comfortable shoe for summer that can easily transition into your fall wardrobe. Price: $80.00

Philip Stein

Anxiety is the most common mental illness in the United States, affecting 40 million adults, or 18.1% of the population. Stress from work, growing to-do lists, and more make anxiety even more prevalent. Looking for ways to help ease anxiety without taking prescription medication? Philip Stein’s timeless and sophisticated wellness watches utilize Natural Frequency technology to improve mindfulness by utilizing Natural Frequency Technology. Scientifically shown to improve stress and anxiety, the Wellness Watches will improve your health and wellbeing by harnessing naturally occurring electromagnetic frequencies. $725

Cannalogica:

Cannalogica is a newly launched Vegan Friendly & Cruelty Free Skincare Brand. The Best Selling Facial Hydration Oil, $50 USD – is uniquely formulated for problem skin including skin prone to blemishes, visible redness and discomfort. Formulated with 100% naturally derived ingredients, including full spectrum hemp extract which has been decarboxylated and Green Oregano Oil, this lightweight non-comedogenic facial oil helps calm the feeling of stressed skin. Price: $57.00

Geologie

Geologie’s Everyday Face Wash gently strip away dirt and oil buildup, leaving skin renewed, balanced, and fresh. 2% salicylic acid exfoliates and combats acne and oil, reduces inflammation, and promotes healing. The 2% salicylic acid is a fantastic liquid exfoliator that’s perfect for everyday use. It goes deep into pores and cleans out acne causing bacteria and oil without stripping your skin. It’s the best face wash to fight breakouts in the summer heat. $30 USD

Dearfoams

Not only do these slippers boast a cozy Sherpa footbed, a memory foam insole, and a machine-washable fabric, these slippers are the best product for summer 2020 for they have a larger, sentimental meaning celebrating those everyday heroes that deserve some additional recognition (and downtime maybe), of which making these slippers the stylish and comfortable choice to thank the hero in your life. Retails for $42

Terres D’Afrique: Omumbiri Body Butter

This rich, light and non greasy body lotion, fragranced with exotic Omumbiri is 100% organic. The natural compounds found in Africa’s kigelia and mafura oils work together to smooth inflamed and dry skin. The combination of active ingredients in kigelia -quinones, irridoids, coumarines and flavonoids combined with rooibos extract, work powerfully together to reduce sun spots and sun damage, leaving skin feeling fresh, rejuvenated and hydrated. Price: 6.7 Fl oz. $70 USD.

both

The GAO Chelsea’s design and structure makes it the coolest and must have accessory to add to your wardrobe this Summer. The Parisian-based independent footwear brand, both, has created the perfect minimal silhouette in its design through the use of quality leather and a one-of-a-kind rubber technique. The GAO Chelsea can be paired with slacks for a dressy and clean look or denim jeans for a more casual and effortless look. Price in USD $525

Harry Potter x K-Swiss Firebolt Hypercourt Express 2

Perfect for Harry Potter lovers, these limited edition Harry Potter x K-Swiss Firebolt Hypercourt Express 2 pay homage to the fastest broomstick in the wizarding world and will rise to the style challenge sooner than someone can say, “Accio Firebolt.” The Harry Potter x K-Swiss Firebolt Hypercourt Express 2 draws creative elements from the broom’s black bristles, silver footholds and wood grain – making it perfect for guys who want a sleek yet fun style to wear to a social distanced bbq or spending quality time with family this summer! The limited edition sneaker retails for $119.95.

Burton

Men’s Burton Portal Lite Jacket: The Burton Portal Lite Jacket was born out of a need for a versatile shell. It’s ultra lightweight and has a laid-back style that pairs well with everything. Added bonus, it has all the weather-shedding technology you need to stay dry, and is small and light enough to pack into it’s own pocket. – $69.96

Crabtree & Evelyn:

If you’re looking to buff away any dead, sun damaged skin from the beach, you need to try Crabtree & Evelyn’s Gardeners Ground Exfoliation Powder. Become your own bathroom mixologist by adding as much, or as little, as you’d like to your favorite body wash for a custom buff, to leave your skin feeling smooth and renewed. The Gardener’s Ground Exfoliation Powder includes Coffee Bean Seed Powder, Raspberry Seeds, and Milk Thistle to give your skin the jolt of caffeine that it needs in the morning, while also bringing comfort to dry and damaged skin. – Price: $32

Hari Mari:

If you’re looking for a great looking Summer sandal with zero break in and all-day comfort for your feet, then look no further than Hari Mari’s best-selling Scouts line.The Scouts are built with comfort and quality in mind, as they are constructed with soft-squeeze EVA midsoles, 10mm of arch support and heel cupping, memory foam lined straps, and Hari Mari’s patented MemoryFoamToe™ Post. MSRP: $65

Garrett Leight California Optical

Garrett Leight California Optical is a leading brand known for their finely crafted optical and sunglass frames. Now, the brand is offering protective essentials with their new non-medical face masks, featuring GLCO’s signature palm print on an ultra-soft, jersey fabric with an interior pocket for a mask filter. These masks are available in two sizes to fit most faces and have elastic bands for a secure fit around the ears. With proper care, these masks can be used over and over again.

Nanamica Cruiser Jacket at 180 the Store:

Classic Cruiser jacket finished in polyester taffeta based on outdoor jackets from the 90’s. Heavy stitiching gives puckering effect and marine influences. Price: $296

SAXX

SAXX’s first-ever fixed-waist short tailor-made for the modern dad explorer. Taking a fixed-waist shell with snap-closure and zip-fly, SAXX integrated a Quest liner and the BallPark Pouch™. Meet the New Frontier 2N1 with its moisture-wicking, odor resistant, and quick drying micro mesh. Hiking, biking and bouldering to catching happy hour after work…. all the shenanigans this summer. MSRP $95.00

Florsheim

Florsheim’s Ignight Plain Toe Slip On is great for travel and the weekend because the Memory Foam footbed provides all-day comfort. The slip-on style makes it quick and easy to throw on, and the unadorned toe is complemented by modern details on the side and an eye-catching wedge sole. The durable EVA outsole also makes it super lightweight. Slip into the Ignight and add a little fire to your look this season. Price: $105.00

EVE LOM

EVE LOM Daily Protection SPF 50—The EVE LOM Daily Protection SPF 50 is a moisturizer with built in sun protection to ensure your skin stays healthy while you’re in and out of the sun. In addition to six scientifically proven sunscreens to fight against UVA and UVB rays, this EVE LOM moisturizer is formulated with skincare ingredients designed to boost collagen growth and brighten overall complexion.*This sunscreen is free from from zinc and titanium dioxide. USD Pricing: $90

Wild Willies

Having the best beard means having the best beard tools in your toolbox. Having the best beard also means having the best beard brush. Luckily, Wild Willies carries the best beard brush on the market. Their beard and mustache brush is perfect for anyone who is trying to perfect their beard game. It’s made with boar bristles that are guaranteed to help you shape your beard with precision. Additionally, its sturdy construction fits evenly in your hand to ensure that it not only feels great on your face, but that it feels great in your hands as well. Price: $9.99

Wave Glyder

Wave Glyder was invented in Sunny South Florida by a barber looking to reinvent your hair’s smoothness and accentuate your wave pattern. This handheld men’s styling tool tackles stubborn hairs and helps you to effectively apply product to your hair at the same time. This novel tool smoothes hair in a hassle-free way and accepts additional oils and moisturizing products at the same time so men can achieve the healthy, frizz-free shine they’re looking for. Do note that it doesn’t replace your need for brushing. Price: $25.99

Bruno Magli

The classic sneakers gets a luxurious upgrade in Bruno Magli’s Davio sneaker. The stylish lace-up combines sport-inspired details with high-end construction and sleek design. The hand-burnished Italian calf-leather uppers are soft and breathable, while the rubber outsoles add stability, support and grip with a sport-inspired design tread. Made in Italy. Retail price: $395.00

Fashion

Fashion Briefing: Fashion’s emerging founder-investors are mega-influencers – Glossy

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Fashion Briefing: Fashion’s emerging founder-investors are mega-influencers – Glossy

Fashion’s OG Instagrammers are building empires and, at the same time, growing their influence beyond the industry.

After being schooled for years on the workings of the fashion industry, mega-influencers including Danielle Bernstein (2.7 million Instagram followers) and Rocky Barnes (2.5 million Instagram followers) are graduating to careers less reliant on brands. To take it to the next level, they’re leveraging their prowess and communities, driving deals with effective business partners, and evolving their focus, based on the industry’s direction and their own passions. The emerging results, for both Bernstein and Barnes, are personally-backed brands and investment portfolios set to expand based on early successes.

“The plan is to grow, in a big way,” said Bernstein. “I’m a serial entrepreneur, so I’ll always want to introduce new businesses and categories to my brand. And I’m angel investing and joining the board of advisors for so many companies. That’s the future of the creator economy: harnessing and creating community around your existing followers and then figuring out how to monetize that.”

In 2019, upon inking a licensing deal with New York-based clothing company Onia, Bernstein launched the Shop We Wore What e-commerce site, populated with her expanding We Wore What fashion collection. The collection has been at the center of much recent controversy, due to allegedly including copycat designs. According to Bernstein, she turns to vintage pieces, editorials and travel for inspiration. Bernstein’s also become an investor and advisor for hair supplement company Wellbel and CBD brand Highline Wellness. In May, she became active on Patreon, offering exclusive video content to paying members of her community.

In addition, Bernstein heads up We Gave What, a charitable arm of her company. In 2019, she launched tech company Moe Assist with a project management tool for influencers, though its social accounts have been inactive for two-plus months. When asked for comment, a spokesperson said Moe Assist is in a new fundraising stage and “should have news to share shortly.”

Barnes, meanwhile, partnered with Reunited Clothing to come out with her apparel company, The Bright Side, in December. And she recently became a first-time investor-advisor, for 6-month-old SMS shopping platform Qatch. She announced the partnership in an Instagram post on Monday.

“I feel like a grown-up,” she told me, before confirming that she’s interested in investing in more companies. “Diversifying my business has been a really big [focus] for me. I interact with so many different brands and companies on a daily basis. Using my market knowledge in ways that can help other people is fulfilling and exciting for me. And I especially love when I can be involved with a company from the beginning.”

Building on their content creator role in fashion is a natural progression, both said. And it plays into many industry shifts: On its way out is fashion’s DTC era, largely fueled by Harvard Business School and Wharton graduates using a plug-and-play, marketing-heavy business model to launch brands. More consumers are prioritizing quality, differentiated products, making industry experience and style expertise greater virtues among insiders. At the same time, consumers are increasingly taking shopping cues from relatable, platform-native celebrities, moving on from authoritative editors and more closed-off celebrities.

The school of collaborations
The collaborator-to-founder shift isn’t the newest thing. Other longtime influencers that have made the pivot include Arielle Charnas, with Something Navy; Aimee Song, with Song of Style; Rumi Neely, with Are You Am I; the list goes on. Most often, the names behind these brands don’t have formal design and business training — for her part, Bernstein said she “went to FIT for two years, but didn’t study design and production.” But, for years, they’ve worked hand-in-hand with companies to bring their visions to life. And along the way, they’ve come to know what resonates best with their vast communities, from marketing to merchandising to product.

“My most successful collaborations have led to the largest share of my business,” said Bernstein.

Bernstein’s partnership with Onia came out of her swimwear collaboration with its Onia brand, in May 2019. On the collab’s launch day, it drove $2 million in sales, and an included style was the brand’s best-selling swimsuit of the summer. Also in 2019, Bernstein collaborated with Joe’s Jeans on multiple denim collections. The launch day of the first, in March 2019, marked Joe Jeans’ best sales day to date, said Jennifer Hawkins, the brand’s svp of marketing and innovation on a Glossy Podcast in October.

Both served as learning opportunities for Bernstein, who said — as with all of her collaborations — she took full advantage: “It was never just [uploading] a post, and then I went away,” she said. “I always wanted to know how the performance was, in terms of sales, and asked questions: ‘Can you share the analytics?’ ‘What did you see on your end?’ ‘What worked and what didn’t work?’”

She added, “They provided a ton of data, in terms of what I could sell and what the market was missing.”

Likewise, she said, she always followed and shared with partner brands the Instagram Insights and Google Analytics numbers around her corresponding posts. Doing so gave all parties a 360-degree view of a collaboration’s success.

“I’ve learned what works for brands so they get the largest return on their investment,” she said.

For example, she’s learned to lean on her audience’s tastes, versus rely on her own, by allowing them to offer feedback throughout the design process through Instagram. That’s included the selection of fabrics and colors and the fit sessions with models. She only spotlights her favorite styles and what she wears in her own social posts, as a play for authenticity.

According to Bernstein, the collaborations with brands allowing her to play an advisor role — by guiding them on influencer partnerships, marketing and messaging — are always more successful. And they often turn into longer-term investment or advising partnerships.

Bernstein chose to work with Onia on the We Wore What collection based on its prioritization of quality and fit, and ability to keep to affordable retail prices. Currently, prices on the We Wore What site range from $20, for a scrunchie, to $228, for a vegan leather jumpsuit.

Barnes was also ready to go out on her own after finding the right partners. Her Reunited Clothing partnership came after working with the company to create her Express product collaboration, in early 2019. On its first-quarter 2019 earnings call, interim CEO Matthew C. Moullering said the company had seen “a strong start to [the] collection both in-stores and online and [believed] it [was] helping to introduce the brand to a new audience.”

“Having your own brand is terrifying,” Barnes said. “But I like that I’m in control and not so dependent on doing the day-to-day posts promoting other companies.”

But, she added, “One of the huge benefits of working with all these different brands on all these different projects is that we’re constantly getting introduced to new people and seeing who we like working with.”

Barnes’ internal team consists of her husband, who’s the “business brains” of the company, she said, and an assistant.

Like Bernstein, Barnes stressed the need for outside support in the production process: “I love such quirky, crazy things, but I also understand what is realistic for a buyer and a normal girl buying clothes,” she said. “The experience of taking ideas and making them work for a bigger group of people was my learning curve going into a business. It’s important to have a good, diverse team around you who can make your idea something that’s marketable.”

For its part, We Wore What has seen “200x growth in the last year,” as it’s expanded to new categories, Bernstein said. Its ready-to-wear, swimwear, resort wear, and activewear are now sold in “dozens and dozens of retailers around the world,” many of which offer style exclusives; they include Revolve, Bloomingdale’s and Intermix.

“Launching my own brand was putting the proof in the pudding for the power of influencers, when it comes to selling product,” she said.

As with her Joe’s and Onia collaborations, Bernstein sees a rush-to-buy with We Wore What product drops. “The first 10 minutes is when we see the biggest portion of our sales for the entire collection,” she said.

To build buzz, Shop We Wore What’s Instagram account (213,000 followers) features in its Stories the line sheets of the soon-to-launch styles, allowing customers to thoughtfully plan their buy. Doing so has led to lower return rates, Bernstein said. The company’s marketing mix also includes text messages and emails, VIP discounts and user-generated content.

Bernstein has a staff of four people, which include a chief operating officer and a brand coordinator. She said she prioritizes establishing partners with skills and expertise she doesn’t have, so she can learn from them along the way. Ideally, she’d have learned about tech packs, fittings and production logistics in school, but she’s training as she goes.

Moving forward, Bernstein said she plans to extend the size range of We What What styles, which are currently available in sizes XS-XXL, and launch collections with collaborators to sell exclusively on her brand’s DTC site. In addition, she aims to eventually open “experimental” physical retail, starting with pop-ups.

As for her investment-advisor portfolio, she’s currently in talks with companies centered on the concepts of “being able to sell your closet and even rent your closet.”

As for Barnes’ Bright Side, she said it will hit “a bunch of new retailers this year.”

Moving beyond fashion
Up next for Shop We Wore What is a new product category that will hit before the holiday season. Considering her passion for home furnishings and decor — based on her @homeworewhat Instagram account (7,500 followers) and recent press coverage of her new SoHo loft — it’s a safe bet that a home-related category is in the cards.

Likewise, Barnes hinted at a future Bright Side home collection, following her recent, two-year home remodel, which she’s getting set to debut on social media.

Lifestyle brands are the clear goal.

“I would love to be a combination of Rachel Zoe and Martha Stewart, just having my hands in everything and creating this really beautiful lifestyle where you can entertain and be fashionable,” Barnes said. “That’s kind of the dream.”

She added, “Fashion is where my heart has always been, but I’m growing as a person and there’s so much more in my life right now: my family, my home — and I’m getting older, so beauty [and skin care] makes sense now. Sharing all of that with everyone seems so natural; it would be weird if I only did fashion.”

As for future investments, though Quatch fits perfectly into Barnes’ world, with its fashion-tech focus, she said she’s open to investing in any company where she sees opportunity.

What’s more, she has no plans to retire from social media, though she has yet to tackle TikTok.

“People’s need for content has only increased, so I’m posting and creating content more than ever,” Barnes said. “But I’ve learned to become more of a hard-ass with brands. The companies that are willing to work with me and [facilitate] the most like authentic relationship possible are the ones I move forward with.” Reunited can attest.

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Marcelo Gaia on Mirror Palais’ First Pop-Up and Beyond

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Marcelo Gaia on Mirror Palais' First Pop-Up and Beyond

In an age where fast fashion is king and our feeds are constantly over-saturated with a rapidly-changing array of trends, Marcelo Gaia, the owner and lead designer of Mirror Palais, is forging a new path. Since founding the brand in 2019, the New York-based designer has taken social media by storm. After accumulating a large and devoted fanbase that includes the likes of Kendall Jenner, Ariana Grande, Bella Hadid, and Dua Lipa, Gaia has established Mirror Palais as one of the most-coveted labels on the internet.

marcelo gaia

Mirror Palais founder and designer Marcelo Gaia

Heido Stanton

However, more than just being a popular social media brand, Mirror Palais stands for something greater than a revolving door of trends and has quickly solidified its own unique position in the fashion world. Made in New York City with deadstock fabrics and fair trade cottons and silks, the label is humanizing the design and construction processes. Operating on a made to order system for its RTW collections, it strives to minimize waste and excess supply at every step.

mirror palais

Mirror Palais Collection II campaign

Heidi Stanton

mirror palais

Mirror Palais Collection II campaign

Heidi Stanton

Mirror Palais has also proven to be just as thoughtful and distinct in its designs. Inspired by the most influential women in Gaia’s life, the brand celebrates the female form in novel, fun, and enchanting ways, with sizes ranging from XXS to 2X. Some of the label’s most unique and beloved designs include the famed underwire polo tops, sultry lingerie-inspired mini dresses, and Brazilian bikinis embellished with eccentric florals and ‘90s patterns.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Now, Gaia is bringing the Mirror Palais experience into the real world with the brand’s first pop-up in New York City. Launching on October 22, just in-time for the label’s second anniversary, the brick and mortar will be located at 27 Orchard Street in the Lower East Side and will give shoppers the opportunity to experience the brand’s second collection in-person.

Ahead of the opening, CR spoke with Gaia to reflect on the past, present, and future of Mirror Palais.

mirror palais

Mirror Palais Collection II campaign

Heidi Stanton

mirror palais

Mirror Palais Collection II campaign

Heidi Stanton

CR: Mirror Palais is arguably the most in-demand small designer brand right now, with a quickly-growing following. With such a high level of popularity, how are you managing producing new garments and designs under such pressure, while still staying true to a small-scale, environmentally conscious image?

MG: I think the biggest thing is that I’m super transparent with my clientele and with my following about everything that’s going on. So, I never feel that I have to promise something that I can’t deliver and even if I do fall short, there’s this understanding that the business is growing during such an unprecedented time. … I have an amazing communications manager who has been with me since I started the company, and she’s taken over communicating with our customers, which is pretty much the most important part of our business because we’re made to order. We make sure that, whoever they are, they know that their order is very important to us and that we’re going to do everything in our power to accommodate them. So, it’s basically that everything I do comes with the client, the Mirror Palais girl in mind and then everything else trickles down from there.

CR: Along the same lines, Mirror Palais has been seen all over Instagram and TikTok, as well as on numerous celebrities including, Dua Lipa, Bella Hadid, and Kylie Jenner. How has this widespread exposure via social media helped the brand, and in what ways, if any, has it harmed it?

MG: I think that some people get it wrong, in that, there’s this idea that celebrities are necessary for implementing a brand into a higher status. With my own experience, I’ve found that not to be the case because, before I had any celebrity wearing my clothes, I was already amassing a strong community and following just based off of the story that we were sharing online. So, with the first celebrity moment, which was Dua Lipa in one of her music videos, it was one of those moments when, anyone who maybe needed that affirmation that we were legitimate because the business was founded on Instagram, was like, “okay, maybe this is someone to take more seriously.” I think it ultimately helped with that sort of endorsement. … Perhaps one of the ways that it might harm our business is that people have a perception of the business being bigger than it is. It’s like “oh, if so-and-so is wearing their clothes, they must be this big corporation,” when, really, when we started it was just me in this little tiny room with a garment rack. We’ve grown, but we’re still a really small team and we have four full-time employees. So, I guess that’s where we are harmed a little bit, with putting unrealistic expectations on us even though we’re still so young.

CR: Wow, only four full time employees? Well, you are clearly making it work.

MG: We are, we are. I’m a really conservative person and I don’t want to make any promises that I can’t keep. So, the idea of bringing people on is like a ship, right? I don’t want to bring on more people that I can feed, or more than the boat can actually handle. So, I’m just trying to find that balance as a business owner, and it is definitely difficult to do creative and business at the same time. But, I have an amazing team that are supporting me in all of those ways.

CR: Considering the saturation of specific trends in the fashion world as a result of social media, how do you go about keeping the Mirror Palais image unique? More specifically, where do you look for inspiration in order to ensure that the brand continues to stand out and have an identity of its own?

MG: I love old films, they’re a huge inspiration for the brand. I think that the Mirror Palais story, the feed, can kind of roll out like a movie story might and I try to capture moments that may not have been used in terms of the imagery. I just trying to capture something that might resonate with someone in a different, less commercial or contrived way; maybe catching those little moments in between the shots. I don’t retouch my images, so I was really careful to not go a traditional route with my imagery. I was really just shooting people who were helping me, my friends in my clothes and we would just go out onto the street and we’d go get a coffee and then I’d take a video that would go viral. And it wasn’t as if I’d set up this big-budget shoot or anything, I was just being in the moment with a friend. I think just trying to deliver more, I know people hate the word “authenticity,” but I guess just trying to show something that you don’t exactly see anymore. Even that has become more popular. I feel like I just try to capture those little in-between moments and that’s what really resonates with our following.

CR: When you’re designing new looks, what sort of individual do you envision? Essentially, what kind of person is the “Mirror Palais” muse?

MG: Initially, I envision my mom and who she is, and especially who she was in her younger years. She grew up in Brazil and moved to the states, and she kept this insane archive of all of her clothes wherever we moved. It was a big source of inspiration and exploration for me as a young gay man. I would go into her closet and secretly try her clothes on. I got this intimate sense of what it felt like to be a woman. I’ve just been surrounded by women by whole life: I was raised by my mom and older sister and in grade, middle, and high school I only had female friends. I also only really have close female friends now. So, I think that I exist in the world as a cis-man, but my point of view is very much female. In a way, I think I am just trying to create what I think the women in my life would like to find in a thrift or vintage store. I did a lot of thrifting when I was younger because we didn’t have a lot of money. So, that was how I created my fashion identity: through my mom’s stuff and going to thrift stores. The idea of finding that one thing that stands out and getting super excited about it is the moment that I’m trying to recreate with my store and with my designs.

CR: This week, you are opening your first pop-up for the brand in New York. What does this mean to you as a New Yorker to be able to open a brick and mortar in your home city?

MG: I never thought that it would ever be something that was possible for me. It’s amazing that I’m getting to do what I love the most, which is getting to go shopping with my friends. I feel like all of my customers and all of my followers are like my friends and they are going to be coming by and we’re going to be playing dress-up! And I hope that people are going to be able to find something that they really love. I feel really hopeful that the experience in-person will be even greater than the experience online and I’m really excited. It still hasn’t really hit me yet. I was having a meeting with Susan Alexander right before this, who is also opening her first store. I’m 27 Orchard St and she’s 33 Orchard St. And then across the street is Sandy Lee Yang. So, I feel like there this is the new wave in New York fashion and I’m hoping that I can connect with as many people as possible to determine how we can do things differently than the people who came before us.

CR: What can shoppers expect from the Mirror Palais pop-up with regard to its aesthetic, design, and overall vibe?

MG: It’s a very clean layout. It’s a white box gallery space at the Larrie gallery, so, it’s just going to be super clean and there are going to be little Mirror Palais touches here and there. There’s just going to be a lot of playing and the clothes themselves are really going to contrast with that stark white, which I think will be really fun. I feel like you’re going to get the chance to experience the brand in-person, which is basically us, my team, us girls hyping each other up. Basically, that’s what happens in our office every day when we get new samples and everyone in the office tries everything on. And we’re going to be debuting our new campaign by Heidi [Stanton] on Thursday [October 22nd]. We did this really cool images that I have been kind of hoarding, just waiting for the right moment to release. So, we’re going to do those in-conjunction with some wheatpastes around the city. We’re going to be all over downtown for a little bit, which I’m excited to do.

CR: Considering this pop-up is a huge milestone in the brand’s trajectory, what’s your next goal or milestone for Mirror Palais after opening a physical space?

MG: My long-term goal would be to create a space where people can come to create a customized wardrobe with our shapes. At the turn of the century, when designers started opening their ateliers, especially in Paris, the made-to-measure movement with high-end designers was something that seemed really cool and is something that I don’t think most of us have access to. So, I would love to create a space where people can come by, see the shapes, and try-on the different sizes that we have. We carry XXS to 2XL, so we would have someone to measure you and create a really intentional experience with your wardrobe acquisition, so everything that you’re putting into your closet is made for you and has a really special memory attached to it. Hopefully, that will make you want to hold on to it forever and ultimately, create less waste, which is something that is important to me and should be important to every designer right now. It’s about how we can be more conscious about what we’re putting out into the world and I think that, if you’re really in-love with your clothes, then you treat them better and they won’t end up in a landfill.

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The Best Street Style at Paris Fashion Week

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The Best Street Style at Paris Fashion Week

Photo: Christina Fragkou / Cris Fragkou

At Paris Fashion Week, photographer Christina Fragkou captured street styles during the nine days of shows and events.

Photo: Christina Fragkou / Cris Fragkou

Instagram: @louispisano

Photo: Christina Fragkou / Cris Fragkou

Hera is wearing Daily Paper pants and jacket with Goossens jewelry and an Off White bag.
Instagram: @herapradel

Photo: Christina Fragkou / Cris Fragkou

“I just wanted to be comfy. I like earth colors — nothing too vivid!”
Instagram: @ogqueen

Photo: Christina Fragkou / Cris Fragkou

Instagram: amyyaa_

Photo: Christina Fragkou / Cris Fragkou

Cõvco: “I’m inspired by my mama.” Tshegue: “I’m inspired by chaos.”
Instagram: @_covco and @tshegue_official

Photo: Christina Fragkou / Cris Fragkou

“Different influencers inspire my style … Oh, and TikTok.”
Instagram: @elviedesu

Photo: Christina Fragkou / Cris Fragkou

Jessica is wearing an Ottolinger top and shorts, Doc Martens, and a Dior bag.
Instagram: @jessicaaidi

Photo: Christina Fragkou / Cris Fragkou

Sofia is wearing all vintage. “I’m inspired by party life.”
Instagram: @sofsanfe__

Photo: Christina Fragkou / Cris Fragkou

Aleali is wearing an Ottolinger shirt and pants, a Mowalola purse, and Miista boots.
Instagram: @alealimay

Photo: Christina Fragkou / Cris Fragkou

“I’m a walking disco ball; I need dance!”
Instagram: @yumasui

Photo: Christina Fragkou / Cris Fragkou

“I love corsets, and I’m very into ’60s vibes, especially when it comes to shoes!”
Instagram: @aim_.d

Photo: Christina Fragkou / Cris Fragkou

Courtney is wearing an Ottolinger outfit and Gucci shoes.
Instagram: @alwaysjudging

Photo: Christina Fragkou / Cris Fragkou

Maria is wearing Ottolinger.
Instagram: @maria_bernad

Photo: Christina Fragkou / Cris Fragkou

Kiddy is wearing a Prada top, jacket, and gloves; Mugler pants; and Ann Demeulemeester shoes.
Instagram: @areyoukitty

Photo: Christina Fragkou / Cris Fragkou

Cindy is wearing Ottolinger and Rick Owens shoes.
Instagram: @cindybruna

Photo: Christina Fragkou / Cris Fragkou

Instagram: @susiebubble

Photo: Christina Fragkou / Cris Fragkou

Instagram: @sachaquenby

Photo: Christina Fragkou / Cris Fragkou

Instagram: @parlonsstyle

Photo: Christina Fragkou / Cris Fragkou

Courtney is wearing a Courrèges leather set.
Instagram: @alwaysjudging

Photo: Christina Fragkou / Cris Fragkou

Ellie is wearing a Coperni top and bag.
Instagram: @slipintostyle

Photo: Christina Fragkou / Cris Fragkou

Scottie is wearing a vintage look that’s “a little Audrey Hepburn.”
Instagram: @scottielarsonn

Photo: Christina Fragkou / Cris Fragkou

Devon is wearing a vintage outfit with a Maison Margiela bag. “I believe in being sustainable and don’t want to add to my footprint, so I dress mostly vintage. I styled this outfit entirely around this perfect jacket. I wish I had this when I was a kid.”
Instagram: @devonkaylor

Photo: Christina Fragkou / Cris Fragkou

Kristen is wearing a Loewe dress and a Munthe coat with an Ottolinger bag.
“Today is vacation style: Miami and retirement homes and White Lotus!”
Instagram: @kristenvbateman

Photo: Christina Fragkou / Cris Fragkou

Instagram: @louloudesaison

Photo: Christina Fragkou / Cris Fragkou

Jamie-Maree is wearing a Balenciaga outfit.
Instagram: @airtomyearth

Photo: Christina Fragkou / Cris Fragkou

Selma is wearing pants and a jacket by Patou with a vintage vest, a JW Anderson bag, Gucci necklaces, Nanushka sunglasses, and Yeezy shoes.
Instagram: @selmakacisebbagh

Photo: Christina Fragkou / Cris Fragkou

“My friend who owns a vintage boutique dresses me. He wanted me to be out of my comfort zone because normally I dress very femme, and this is all men’s clothing!”
Instagram: @la_dingue

Photo: Christina Fragkou / Cris Fragkou

Petra is wearing a Résumé dress with ASOS shoes and a Cala Jade bag.
Instagram: @petrahenriette

Photo: Christina Fragkou / Cris Fragkou

Louis is wearing Coperni.
Instagram: @louispisano

Photo: Christina Fragkou / Cris Fragkou

Nina is wearing a Hyein SEO outfit with a Coperni bag and Celine boots.
Instagram: @ninauc

Photo: Christina Fragkou / Cris Fragkou

Gala is wearing a Coperni outfit with Giuseppe Zanotti shoes and Valentino sunglasses.
Instagram: @galagonzalez

Photo: Christina Fragkou / Cris Fragkou

Tiffany is wearing an outfit from the Attico with a Chanel bag.
Instagram: @handinfire

Photo: Christina Fragkou / Cris Fragkou

Linda is wearing an Ivy Park x Adidas jumpsuit and Zara shoes.
Instagram: @letscooktonite

Photo: Christina Fragkou / Cris Fragkou

“I don’t really have an inspiration today. I just wanted to wear my Crocs and highlight them, so I wore all black!”
Instagram: @17xpk_

Photo: Christina Fragkou / Cris Fragkou

“My inspiration is retro, ’70s, ’80s. It’s a little bit of a mix!”
Instagram: @missgeburtz

Photo: Christina Fragkou / Cris Fragkou

Hillary is wearing Collina Strada.
Instagram: @_collina

Photo: Christina Fragkou / Cris Fragkou

“I couldn’t decide what shoes to wear so I wore one of each.”
Instagram: @selenaforrest

Photo: Christina Fragkou / Cris Fragkou

“To be honest, I just wanted to match my hair!”
Instagram: @hannahparent

Photo: Christina Fragkou / Cris Fragkou

Instagram: @clementine.bal

Photo: Christina Fragkou / Cris Fragkou

“I just came from Geneva and wanted to get some new clothes. I went to my friend’s vintage shop and gave him the freedom to dress me. I was his doll.”
Instagram: @spiceandcurls

Photo: Christina Fragkou / Cris Fragkou

Instagram: @angel__emoji

Photo: Christina Fragkou / Cris Fragkou

Symone is wearing Vivienne Westwood.
Instagram: @the_symone

Photo: Christina Fragkou / Cris Fragkou

Michelle is wearing a vintage dress, a Balenciaga jacket, and Louis Vuitton boots with a Loewe bag.
Instagram: @laffmichelle

Photo: Christina Fragkou / Cris Fragkou

Miss Fame is wearing Vivienne Westwood with Earnest shoes.
Instagram: @missfamenyc

Photo: Christina Fragkou / Cris Fragkou

Linda, left, is wearing a vintage Yves Saint-Laurent top, a Raey jacket, Róhe pants, and Prada shoes with an Hermès bag. Erika is wearing a Celine top, a By Malene Birger coat, and Christopher Esber shoes with an Hermès bag.
Instagram: @lindatol_ and @erika_boldrin

Photo: Christina Fragkou / Cris Fragkou

Alex is wearing Loewe.
Instagram: @alexgoyaa

Photo: Christina Fragkou / Cris Fragkou

Taqwa is wearing Fendi.
Instagram: @taqwabintali

Photo: Christina Fragkou / Cris Fragkou

Tiana is wearing a vintage top and skirt, Pretty Brain Vomit tights, and tabi shoes with a Telfar bag.
Instagram: @ sade.stan

Photo: Christina Fragkou / Cris Fragkou

Caro is wearing Loewe.
Instagram: @carodaur

Photo: Christina Fragkou / Cris Fragkou

Yilan is wearing a Maisonprin sweater, a vintage cardigan, Zara pants, and Alexander McQueen shoes.
Instagram: @yilun_hua

Photo: Christina Fragkou / Cris Fragkou

Sarah is wearing a Vivienne Westwood shirt, a Samsøe & Samsøe skirt, Doc Martens, and Ray-Ban glasses with a Coperni bag.
Instagram: @sarahloufalk

Photo: Christina Fragkou / Cris Fragkou

Emma is wearing an Aureliane outfit with Zara shoes and a Lancel bag.
Instagram: @ emma.siaut

Photo: Christina Fragkou / Cris Fragkou

“Lately I’ve been loving monotoned outfits. I also love some faux fur.”
Instagram: @pilarmadimin

Photo: Christina Fragkou / Cris Fragkou

Lisa is wearing a Victoria Beckham blouse and Studio Sut trousers with Bottega Veneta shoes and bag.
Instagram: @lisa.aiken

Photo: Christina Fragkou / Cris Fragkou

Caro is wearing an Hermès jumper, the Attico shorts, a Giambattista Valli jacket, and Miu Miu shoes.
Instagram: @carodaur

Photo: Christina Fragkou / Cris Fragkou

Emili is wearing Lanvin with a JW PEI bag.
Instagram: @emilisindlev

Photo: Christina Fragkou / Cris Fragkou

Instagram: @reishito

Photo: Christina Fragkou / Cris Fragkou

Chloé is wearing a Loulou Studio top and Rotate shoes with a Chanel bag.
Instagram: @louloudesaison

Photo: Christina Fragkou / Cris Fragkou

Eugénie is wearing Prada.
Instagram: @eugenietrochu

Photo: Christina Fragkou / Cris Fragkou

Instagram: @jaimetoutcheztoi

Photo: Christina Fragkou / Cris Fragkou

Emna is wearing a Ludovic crop, a Rouge cardigan, Louis Vuitton pants, and Ghazal shoes with a By Far bag.
Instagram: @emnitta

Photo: Christina Fragkou / Cris Fragkou

Tiffany is wearing a Rick Owens skirt and a shirt by the Money shirt with Balenciaga shoes and an Hermès bag.
Instagram: @handinfire

Photo: Christina Fragkou / Cris Fragkou

Johanna is wearing a Zaza Design dress, an Escada coat, a Be Goldish necklace, Hugo Boss shoes, and Stella McCartney leggings.
Instagram: @johannakeimeyer

Photo: Christina Fragkou / Cris Fragkou

Devon is wearing Jojo jeans with a vintage hat, dress, and gloves.
Instagram: @devonkaylor

Photo: Christina Fragkou / Cris Fragkou

Instagram: @ st.einberg

Photo: Christina Fragkou / Cris Fragkou

Chiara is wearing a vintage blazer, a Jacquemus top, and Alanui pants with a Tory Burch bag and Bottega Veneta shoes.
Instagram: @chiaratotire

Photo: Christina Fragkou / Cris Fragkou

Jenny is wearing a Miu Miu dress over a Prada top.
Instagram: @jennymwalton

Photo: Christina Fragkou / Cris Fragkou

Monica is wearing a vintage coat, Falke socks, Miu Miu shoes, and Rendel sunglasses.
Instagram: @monicaainleydlv

Photo: Christina Fragkou / Cris Fragkou

Alaa is wearing a vintage skirt, Chloé shoes, and an AKA coat with a Paco Rabanne bag.
Instagram: alaa

Photo: Christina Fragkou / Cris Fragkou

Thássia is wearing Miu Miu.
Instagram: @thassianaves

Photo: Christina Fragkou / Cris Fragkou

Kay is wearing Lacoste.
Instagram: kaaymbl

Photo: Christina Fragkou / Cris Fragkou

Lena is wearing a Miu Miu look with Alexander McQueen boots.
Instagram: @lenamahfouf

Photo: Christina Fragkou / Cris Fragkou

Courtney is wearing Miu Miu.
Instagram: @alwaysjudging

Photo: Christina Fragkou / Cris Fragkou

Blanca is wearing a Lacoste outfit with Nike shoes and a Y/Project scarf.
Instagram: @blancamiro

Photo: Christina Fragkou / Cris Fragkou

Snehal and Jyoti are wearing Chanel with custom pants.
Instagram: snejyo

Photo: Christina Fragkou / Cris Fragkou

Lauren is wearing Lacoste.
Instagram: @theimpossiblemuse

Photo: Christina Fragkou / Cris Fragkou

Instagram: @annarvitiello

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