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37 Incredibly Cute Fashion Basics On Amazon For Under $15

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37 Incredibly Cute Fashion Basics On Amazon For Under $15

Shopping is supposed to be fun; it’s a time when you get to indulge in items that help you feel creative and confident. So, why is it then that it so often feels like more of a hassle than an exciting opportunity to switch up your daily look? Well, for starters, there’s the cost. Shopping for clothes and accessories adds up quickly and it can be hard to justify the costs. But that’s where Amazon’s affordable fashion basics come into the picture.

Instead of making a positive experience one full of stress, it’s time to park it on the couch and click on over to Amazon. Before you shudder and ask why, assuming that there’s nothing but weird but genius gadgets on the site, hear me out.

The mega-retailer is home to hundreds of shirts, shoes, pants, dresses, jackets, and accessories that have largely flown under the radar. However, once you start to really dig around the site, you’ll find that there are dozen of fashion basics that have crazy cult followings — we’re talking hundreds and thousands of positive reviews.

To save you from sussing these staples out for yourself, ahead you’ll find an array of the best fashion pieces Amazon has to offer. Best of all, they’re all $15 or less.

1

This Chic Button Up Tank Top That Great For Layering

This button-up V-neck tank top, which comes in 21 colors and prints, will make you swoon. The relaxed fit is made with polyester and spandex, giving the shirt a soft, stretch allure that never feels restricting. Pair it with your favorite jeans, cutoffs, or leggings for a comfortable fit that still looks stylish.

2

This Relaxed T-Shirt That Has Over 1,000 Positive Reviews

Finding a tee that fits just right can be pretty challenging. After all, you want it to be comfortable, but not baggy AF. Well, consider your search over because this loose-fitting T-shirt will quickly become your new fave. It’s made with a rayon and polyester blend that’s lightweight and breathable, making it a must for every season of the year. And, if you fall in love with the fit (which I wager you will), you’ll be glad to know it comes in 27 different colors and patterns, so you can stock up on a few.

3

This 24 Set Of Earrings That’s Only $7

Each pack of stud earrings includes plain metal studs, faux diamonds, and synthetic pearls, creating the opportunity to play with a different constellation of earrings each and every day. You can choose from gold or silver settings, or opt for a pack that features an assortment of both.

4

These Leggings That Have Earned Almost 4,000 Glowing Reviews

Legging lovers, rejoice! These ultra-soft high-waisted leggings have shoppers near and far jumping for joy. That’s thanks to the stretchy polyester and spandex design that’s always comfortable but never slips down with wear. The fan-favorite leggings are sold in 37 colors, with the option to double up on basic colors for just $23.

  • Available sizes: one size (0-10) and plus size (12-22)

5

These Comfortable Sandals You Can Wear With Everything

If a new pair of summer sandals are at the top of your shopping list, consider purchasing a pair of these synthetic leather thong sandals. The comfortable shoe is available in black, brown, white, and navy blue, giving you the option to buy based on your color preference.

6

These Socks That Have Major ’90s Vibes

Although they may look like something you wore back in elementary school, these ruffle crew socks are actually incredibly on trend. Wear them with sneakers, sandals, or even heels for an of-the-moment style statement that won’t go unnoticed.

7

This Bar Necklace That Looks Much More Expensive Than It Really Is

Birthstone jewelry is having a major moment, and what better way to get in on the trend with this affordable birthstone bar necklace? The gold-plated necklace feature a simple round birthstone on one end of the bar, making for a minimalist statement that’s unique to you. If you’re not absolutely in love with the accessory, no worries — there’s a 90-day money-back guarantee, so you have nothing to lose.

8

This T-Shirt Dress That’s A Must For Casual Days And Travel Days

Whether you’re looking to lounge around in style or travel in comfort, this cozy T-shirt dress deserves a spot in your closet. The relaxed fit features double pockets and an above-the-knee hem for a silhouette that’s suited for everything from brunch to days jetting through TSA.

9

This Faux Leather Tote That’s Available In 39 Colors

Canvas totes are cool and all, but what about an elevated faux leather shoulder bag? Whether you’re headed to the office or to run errands around town, there’s no denying that this large faux leather bag will instantly upgrade any outfit. It features one main pocket with a small open side pocket, so you can carry all your necessities without having to pick and choose what you have to leave at home.

10

This Simple Slip Dress That’s Great For A Night Out

Slip dresses are oh-so-very ’90s and this stretchy spaghetti strap slip dress is an affordable way to get in on the trend. The mid-thigh minimalist cut is available in black and white, both of which are great for layering.

11

This Sweatshirt That’s Fab For Workouts And Chill Weekends

You can never have too many sweatshirts and what’s better than scoring a crewneck pullover that can be worn with leggings and jeans alike? This soft cotton and polyester sweatshirt is machine-washable, so in addition to being a simple wear, it’s easy to wash too.

12

This Plus Size V-Neck Tee With Hundreds of Positive Reviews

One of the most essential basics for any closet is none other than a well-fitting tee. However, finding one that caters to curves can often be tricky. To save yourself the trouble of scouring the internet and store shelves for the perfect fit, take my word and add one of these plus-size V-neck tees to your cart. The cotton fabric is machine-washable, but you might want to hang it to dry to avoid any shrinkage.

13

This Tank Dress That Can Be Layered For Spring, Summer, And Fall

Make getting dressed simple AF with this stylish midi tank top dress. The form-fitting silhouette features a single side slit, giving it a slightly more airy vibe that’s preferred for spring, summer, and early autumn. It’s available in 13 colors and prints, including super trendy tie-dye options you’re sure to love.

14

This High-Neck Tank Top That Layers Well For All Weather

Expand your collection of summer tops with this fashionable high-neck tank top. The spaghetti strap racerback design is sold in six fun colors, including black, olive, and tomato. Pair it with your favorite jeans or tucked into a high-waisted skirts for a slightly dressier appeal.

15

These Velvet Scrunchies That Are Chic And Practical

Keep your hair off of your face and look elegant and chic with these velvet scrunchies, which stay in place but won’t pull or tug at strands. The set of six includes luxurious neutral colors like dark green and gold and each scrunchy even features a zippered compartment when you can store lipstick, a key, or money.

16

This Cold Shoulder Top That Pairs Well With Jeans And Leggings

This long-sleeve top features exposed shoulders and a scooped hem that extends past the hips for extra coverage. It’s sold in 28 colors, as well as half- and short-sleeve options.

17

This Skater Skirt That Looks Great With Tube Tops And Tucked In Tees

Pair it with a T-shirt and sandals, a turtleneck and heels, a sweatshirt and sneakers — skater skirts go with just about everything. This pleated design is available in 38 colors, all of which are machine-washable. The high-waisted silhouette cinches in at the waist and hits around mid-thigh, creating an elevated schoolgirl appeal for everyday life.

18

This Basic Long Sleeve Tee That Can Be Worn On Its Own Or Layered

This form-fitting modal and spandex long sleeve top works well for every season thanks to its lightweight, breathable design. It’s sold in 23 solid colors, including basics like black and white, and bolds like orange, red, and hot pink. Wear it with jeans, leggings, shorts — you name it.

19

These Stretchy Headbands That Instantly Make You Look More Put Together

Maybe you don’t want to wash your hair or maybe you just want to accessorize it, whatever the case may be, these stretchy bow headbands will come in handy. The striped design, while classic as can be, is bound to stand out. Wear it with a messy bun, voluminous curls, or stick-straight strands for a look that deserves a spot on your Instagram feed.

20

This Button-Up Midi Skirt In A Gingham Print

Take a break from your favorite jeans and dresses and opt for this high-waisted button-up midi skirt. The fit and flare silhouette hangs just below the knees for a feminine appeal that pairs beautifully with a simple white camisole tank top. Slide into a pair of flats or plain white sneakers to complete the look.

21

This Straw Hat That’s Easy To Pack In Your Carry-On

Sun protection is important and it doesn’t stop at slathering on SPF. Enter: This wide-brim straw hat with UPF 50+ — not only is a cute way to top off an outfit but it actually helps protect your skin and scalp from harmful UV rays. It’s also available in over 20 different styles, ensuring that you’ll find one that fits your personality and wardrobe perfectly.

22

This Lightweight Zip-Up Hoodie In Five Hues

If you regularly catch a chill, it never hurts to have a lightweight jacket at arm’s reach. That’s where this comfy zip-up track jacket comes into play. It’s sold in orange, fuchsia, blue, grey, and navy. Wear it to the market, on your next workout, or when the restaurant is just a tad too chilly for your liking.

23

This Distressed Baseball Cap That’s Great For Second Day Hair

So, you don’t have the time or energy to wash your hair, or perhaps you’re trying to teach it to be washed less; whatever the case may be, this distressed baseball cap is here to help. The fan-fave cap is sold in dozens of colors, so take your pick and try to tell me you’re not madly in love.

24

These Jeggings That Look Like Jeans But Are Way More Comfortable

Want the look of classic denim but the comfort of sweats? Look no further than these distressed jeggings. Made with cotton, polyester, and spandex, that weathered pants conform to every contour of your body, stretching with every step, but never stretching out to the point of looking baggy or saggy. They’re sold in 13 fashion colors, including pink, blue, and red. Pair them with a long top and your favorite sandals for a simple brunch look that feels like PJs.

25

This Sterling Silver Knot Ring That’s Elegant And Understated

This simple sterling silver knot ring is available in a variety of sizes, so you can wear it regularly or size down to rock as a midi ring. What’s more, if you prefer a different metal, you can opt for plated rose or yellow gold.

26

These Bike Shorts That So Trendy Right Now

Spandex and polyester combine for a stretchy pair of classic bike shorts you’ll never want to take off. The high-waisted, mid-thigh silhouette is sold in 45 colors and prints, including neon green and camo. In other words, I wouldn’t blame you for wanting to buy more than a few pairs.

  • Available sizes: S — 3X

27

These Cute Vintage-Inspired Gym Shorts

As perfect for workouts and sport as they are for just hanging out on a hot day, these gym shorts are inspired by vintage styles and features contrasting piping along the sides and bottoms. They come in 12 colors that include wine red, blue, purple, and pink.

28

This Best-Selling Bandeau Bra That’s Perfect For Strapless Shirts And Dresses

As much as you might love going braless, some days you may want the support. Instead of stressing over the pain of underwire bras, reach for one of these soft bandeau bras. The full coverage seamless silhouette features soft padding and an elastic band for comfortable wear all day, every day.

29

These Basic Tanks That Layer Well Under Anything

These slim fit tank tops are made from a blend of cotton, modal, and spandex. The fabric is moisture-wicking and slightly stretchy which makes these tops perfect to wear as undershirts or tucked into jeans on its own.

30

These Acrylic Hoops That Come In Several Colors And Sizes

Love a bold earring look? You’re about to fall head over heels for these tortoiseshell statement earrings. The acrylic design is super lightweight, so despite the large silhouette, they won’t weight your ears down. It’s worth noting that if you have super sensitive ears, these are made without lead and nickel.

31

This Watch That’s As Comfortable As It Is Convenient

Classic watches are cool and all, but sometimes chainlink straps can make for a pretty uncomfortable wearing experience. That’s why this digital jelly watch is such a fun choice. In addition to showing the time and date, it also works as a stopwatch, which is great for sprints and other workouts. Plus, the smooth rubber band makes it cozy as can be.

32

These Cotton Panties That Pretty Much Have The Entire Internet Swooning

You’d like never think to buy underwear on Amazon, but alas, here we are. These stretchy cotton bikinis are so popular that they have over 4,000 glowing reviews. They’re stretchy, moisture-wicking, and breathable, which is basically the ultimate wish for under garments. Choose from solids or patterns for pairs that you’ll be stoked to wear daily.

33

This Cardigan That’s Great For Layering

Prevent catching a chill by always having one of these long-sleeve open-front cardigans in your bag or car. The cozy sweatshirt features a relaxed fit made of super soft fabric, so you’ll feel right at home wherever you are.

34

These Sunglasses That You’ll Want To Wear All Summer Long

Why pay beaucoup bucks on designer shades when you can score a pair of chic oversized sunglasses for an affordable price on Amazon? The non-polarized minimalistic frames have become a best-seller on Amazon, garnering praise from shoppers near and far.

35

This Cuff Bracelet That Will Elevate Any Outfit

Yup, you can even score eye-catching bracelets on Amazon. This stainless steel cuff is available in gold, silver, and rose gold, creating the opportunity to choose one or buy all three. If you don’t love it after 30 days, no worries! Theres a money-back guarantee.

36

This Color-Blocked Handbag That Keeps All Your Essentials Organized On The Go

Need a new purse? This color-blocked wristlet is made of high-quality faux leather and comes with a handy strap for easy carrying. On the inside of the clutch you’ll find an open space to store your wallet, kets, and phone, as well as an open-faced pocket for any goodies you’d likely to be directly accessible.

37

These Stretchy Sandals That Help Prevent Blisters

Finding sandals that don’t wreak havoc on your feet can be a feat to say the least. Luckily, this pair of affordable stretchy sandals can help. The foot-conforming bands stretch around every contour for a fit that moves with you, not against you. The result? A blister-free wearing experience that you’ll want to own in every color.

Bustle may receive a portion of sales from products purchased from this article, which was created independently from Bustle’s editorial and sales departments.

Fashion

Fashion Briefing: Fashion’s emerging founder-investors are mega-influencers – Glossy

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Fashion Briefing: Fashion’s emerging founder-investors are mega-influencers – Glossy

Fashion’s OG Instagrammers are building empires and, at the same time, growing their influence beyond the industry.

After being schooled for years on the workings of the fashion industry, mega-influencers including Danielle Bernstein (2.7 million Instagram followers) and Rocky Barnes (2.5 million Instagram followers) are graduating to careers less reliant on brands. To take it to the next level, they’re leveraging their prowess and communities, driving deals with effective business partners, and evolving their focus, based on the industry’s direction and their own passions. The emerging results, for both Bernstein and Barnes, are personally-backed brands and investment portfolios set to expand based on early successes.

“The plan is to grow, in a big way,” said Bernstein. “I’m a serial entrepreneur, so I’ll always want to introduce new businesses and categories to my brand. And I’m angel investing and joining the board of advisors for so many companies. That’s the future of the creator economy: harnessing and creating community around your existing followers and then figuring out how to monetize that.”

In 2019, upon inking a licensing deal with New York-based clothing company Onia, Bernstein launched the Shop We Wore What e-commerce site, populated with her expanding We Wore What fashion collection. The collection has been at the center of much recent controversy, due to allegedly including copycat designs. According to Bernstein, she turns to vintage pieces, editorials and travel for inspiration. Bernstein’s also become an investor and advisor for hair supplement company Wellbel and CBD brand Highline Wellness. In May, she became active on Patreon, offering exclusive video content to paying members of her community.

In addition, Bernstein heads up We Gave What, a charitable arm of her company. In 2019, she launched tech company Moe Assist with a project management tool for influencers, though its social accounts have been inactive for two-plus months. When asked for comment, a spokesperson said Moe Assist is in a new fundraising stage and “should have news to share shortly.”

Barnes, meanwhile, partnered with Reunited Clothing to come out with her apparel company, The Bright Side, in December. And she recently became a first-time investor-advisor, for 6-month-old SMS shopping platform Qatch. She announced the partnership in an Instagram post on Monday.

“I feel like a grown-up,” she told me, before confirming that she’s interested in investing in more companies. “Diversifying my business has been a really big [focus] for me. I interact with so many different brands and companies on a daily basis. Using my market knowledge in ways that can help other people is fulfilling and exciting for me. And I especially love when I can be involved with a company from the beginning.”

Building on their content creator role in fashion is a natural progression, both said. And it plays into many industry shifts: On its way out is fashion’s DTC era, largely fueled by Harvard Business School and Wharton graduates using a plug-and-play, marketing-heavy business model to launch brands. More consumers are prioritizing quality, differentiated products, making industry experience and style expertise greater virtues among insiders. At the same time, consumers are increasingly taking shopping cues from relatable, platform-native celebrities, moving on from authoritative editors and more closed-off celebrities.

The school of collaborations
The collaborator-to-founder shift isn’t the newest thing. Other longtime influencers that have made the pivot include Arielle Charnas, with Something Navy; Aimee Song, with Song of Style; Rumi Neely, with Are You Am I; the list goes on. Most often, the names behind these brands don’t have formal design and business training — for her part, Bernstein said she “went to FIT for two years, but didn’t study design and production.” But, for years, they’ve worked hand-in-hand with companies to bring their visions to life. And along the way, they’ve come to know what resonates best with their vast communities, from marketing to merchandising to product.

“My most successful collaborations have led to the largest share of my business,” said Bernstein.

Bernstein’s partnership with Onia came out of her swimwear collaboration with its Onia brand, in May 2019. On the collab’s launch day, it drove $2 million in sales, and an included style was the brand’s best-selling swimsuit of the summer. Also in 2019, Bernstein collaborated with Joe’s Jeans on multiple denim collections. The launch day of the first, in March 2019, marked Joe Jeans’ best sales day to date, said Jennifer Hawkins, the brand’s svp of marketing and innovation on a Glossy Podcast in October.

Both served as learning opportunities for Bernstein, who said — as with all of her collaborations — she took full advantage: “It was never just [uploading] a post, and then I went away,” she said. “I always wanted to know how the performance was, in terms of sales, and asked questions: ‘Can you share the analytics?’ ‘What did you see on your end?’ ‘What worked and what didn’t work?’”

She added, “They provided a ton of data, in terms of what I could sell and what the market was missing.”

Likewise, she said, she always followed and shared with partner brands the Instagram Insights and Google Analytics numbers around her corresponding posts. Doing so gave all parties a 360-degree view of a collaboration’s success.

“I’ve learned what works for brands so they get the largest return on their investment,” she said.

For example, she’s learned to lean on her audience’s tastes, versus rely on her own, by allowing them to offer feedback throughout the design process through Instagram. That’s included the selection of fabrics and colors and the fit sessions with models. She only spotlights her favorite styles and what she wears in her own social posts, as a play for authenticity.

According to Bernstein, the collaborations with brands allowing her to play an advisor role — by guiding them on influencer partnerships, marketing and messaging — are always more successful. And they often turn into longer-term investment or advising partnerships.

Bernstein chose to work with Onia on the We Wore What collection based on its prioritization of quality and fit, and ability to keep to affordable retail prices. Currently, prices on the We Wore What site range from $20, for a scrunchie, to $228, for a vegan leather jumpsuit.

Barnes was also ready to go out on her own after finding the right partners. Her Reunited Clothing partnership came after working with the company to create her Express product collaboration, in early 2019. On its first-quarter 2019 earnings call, interim CEO Matthew C. Moullering said the company had seen “a strong start to [the] collection both in-stores and online and [believed] it [was] helping to introduce the brand to a new audience.”

“Having your own brand is terrifying,” Barnes said. “But I like that I’m in control and not so dependent on doing the day-to-day posts promoting other companies.”

But, she added, “One of the huge benefits of working with all these different brands on all these different projects is that we’re constantly getting introduced to new people and seeing who we like working with.”

Barnes’ internal team consists of her husband, who’s the “business brains” of the company, she said, and an assistant.

Like Bernstein, Barnes stressed the need for outside support in the production process: “I love such quirky, crazy things, but I also understand what is realistic for a buyer and a normal girl buying clothes,” she said. “The experience of taking ideas and making them work for a bigger group of people was my learning curve going into a business. It’s important to have a good, diverse team around you who can make your idea something that’s marketable.”

For its part, We Wore What has seen “200x growth in the last year,” as it’s expanded to new categories, Bernstein said. Its ready-to-wear, swimwear, resort wear, and activewear are now sold in “dozens and dozens of retailers around the world,” many of which offer style exclusives; they include Revolve, Bloomingdale’s and Intermix.

“Launching my own brand was putting the proof in the pudding for the power of influencers, when it comes to selling product,” she said.

As with her Joe’s and Onia collaborations, Bernstein sees a rush-to-buy with We Wore What product drops. “The first 10 minutes is when we see the biggest portion of our sales for the entire collection,” she said.

To build buzz, Shop We Wore What’s Instagram account (213,000 followers) features in its Stories the line sheets of the soon-to-launch styles, allowing customers to thoughtfully plan their buy. Doing so has led to lower return rates, Bernstein said. The company’s marketing mix also includes text messages and emails, VIP discounts and user-generated content.

Bernstein has a staff of four people, which include a chief operating officer and a brand coordinator. She said she prioritizes establishing partners with skills and expertise she doesn’t have, so she can learn from them along the way. Ideally, she’d have learned about tech packs, fittings and production logistics in school, but she’s training as she goes.

Moving forward, Bernstein said she plans to extend the size range of We What What styles, which are currently available in sizes XS-XXL, and launch collections with collaborators to sell exclusively on her brand’s DTC site. In addition, she aims to eventually open “experimental” physical retail, starting with pop-ups.

As for her investment-advisor portfolio, she’s currently in talks with companies centered on the concepts of “being able to sell your closet and even rent your closet.”

As for Barnes’ Bright Side, she said it will hit “a bunch of new retailers this year.”

Moving beyond fashion
Up next for Shop We Wore What is a new product category that will hit before the holiday season. Considering her passion for home furnishings and decor — based on her @homeworewhat Instagram account (7,500 followers) and recent press coverage of her new SoHo loft — it’s a safe bet that a home-related category is in the cards.

Likewise, Barnes hinted at a future Bright Side home collection, following her recent, two-year home remodel, which she’s getting set to debut on social media.

Lifestyle brands are the clear goal.

“I would love to be a combination of Rachel Zoe and Martha Stewart, just having my hands in everything and creating this really beautiful lifestyle where you can entertain and be fashionable,” Barnes said. “That’s kind of the dream.”

She added, “Fashion is where my heart has always been, but I’m growing as a person and there’s so much more in my life right now: my family, my home — and I’m getting older, so beauty [and skin care] makes sense now. Sharing all of that with everyone seems so natural; it would be weird if I only did fashion.”

As for future investments, though Quatch fits perfectly into Barnes’ world, with its fashion-tech focus, she said she’s open to investing in any company where she sees opportunity.

What’s more, she has no plans to retire from social media, though she has yet to tackle TikTok.

“People’s need for content has only increased, so I’m posting and creating content more than ever,” Barnes said. “But I’ve learned to become more of a hard-ass with brands. The companies that are willing to work with me and [facilitate] the most like authentic relationship possible are the ones I move forward with.” Reunited can attest.

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Marcelo Gaia on Mirror Palais’ First Pop-Up and Beyond

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Marcelo Gaia on Mirror Palais' First Pop-Up and Beyond

In an age where fast fashion is king and our feeds are constantly over-saturated with a rapidly-changing array of trends, Marcelo Gaia, the owner and lead designer of Mirror Palais, is forging a new path. Since founding the brand in 2019, the New York-based designer has taken social media by storm. After accumulating a large and devoted fanbase that includes the likes of Kendall Jenner, Ariana Grande, Bella Hadid, and Dua Lipa, Gaia has established Mirror Palais as one of the most-coveted labels on the internet.

marcelo gaia

Mirror Palais founder and designer Marcelo Gaia

Heido Stanton

However, more than just being a popular social media brand, Mirror Palais stands for something greater than a revolving door of trends and has quickly solidified its own unique position in the fashion world. Made in New York City with deadstock fabrics and fair trade cottons and silks, the label is humanizing the design and construction processes. Operating on a made to order system for its RTW collections, it strives to minimize waste and excess supply at every step.

mirror palais

Mirror Palais Collection II campaign

Heidi Stanton

mirror palais

Mirror Palais Collection II campaign

Heidi Stanton

Mirror Palais has also proven to be just as thoughtful and distinct in its designs. Inspired by the most influential women in Gaia’s life, the brand celebrates the female form in novel, fun, and enchanting ways, with sizes ranging from XXS to 2X. Some of the label’s most unique and beloved designs include the famed underwire polo tops, sultry lingerie-inspired mini dresses, and Brazilian bikinis embellished with eccentric florals and ‘90s patterns.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Now, Gaia is bringing the Mirror Palais experience into the real world with the brand’s first pop-up in New York City. Launching on October 22, just in-time for the label’s second anniversary, the brick and mortar will be located at 27 Orchard Street in the Lower East Side and will give shoppers the opportunity to experience the brand’s second collection in-person.

Ahead of the opening, CR spoke with Gaia to reflect on the past, present, and future of Mirror Palais.

mirror palais

Mirror Palais Collection II campaign

Heidi Stanton

mirror palais

Mirror Palais Collection II campaign

Heidi Stanton

CR: Mirror Palais is arguably the most in-demand small designer brand right now, with a quickly-growing following. With such a high level of popularity, how are you managing producing new garments and designs under such pressure, while still staying true to a small-scale, environmentally conscious image?

MG: I think the biggest thing is that I’m super transparent with my clientele and with my following about everything that’s going on. So, I never feel that I have to promise something that I can’t deliver and even if I do fall short, there’s this understanding that the business is growing during such an unprecedented time. … I have an amazing communications manager who has been with me since I started the company, and she’s taken over communicating with our customers, which is pretty much the most important part of our business because we’re made to order. We make sure that, whoever they are, they know that their order is very important to us and that we’re going to do everything in our power to accommodate them. So, it’s basically that everything I do comes with the client, the Mirror Palais girl in mind and then everything else trickles down from there.

CR: Along the same lines, Mirror Palais has been seen all over Instagram and TikTok, as well as on numerous celebrities including, Dua Lipa, Bella Hadid, and Kylie Jenner. How has this widespread exposure via social media helped the brand, and in what ways, if any, has it harmed it?

MG: I think that some people get it wrong, in that, there’s this idea that celebrities are necessary for implementing a brand into a higher status. With my own experience, I’ve found that not to be the case because, before I had any celebrity wearing my clothes, I was already amassing a strong community and following just based off of the story that we were sharing online. So, with the first celebrity moment, which was Dua Lipa in one of her music videos, it was one of those moments when, anyone who maybe needed that affirmation that we were legitimate because the business was founded on Instagram, was like, “okay, maybe this is someone to take more seriously.” I think it ultimately helped with that sort of endorsement. … Perhaps one of the ways that it might harm our business is that people have a perception of the business being bigger than it is. It’s like “oh, if so-and-so is wearing their clothes, they must be this big corporation,” when, really, when we started it was just me in this little tiny room with a garment rack. We’ve grown, but we’re still a really small team and we have four full-time employees. So, I guess that’s where we are harmed a little bit, with putting unrealistic expectations on us even though we’re still so young.

CR: Wow, only four full time employees? Well, you are clearly making it work.

MG: We are, we are. I’m a really conservative person and I don’t want to make any promises that I can’t keep. So, the idea of bringing people on is like a ship, right? I don’t want to bring on more people that I can feed, or more than the boat can actually handle. So, I’m just trying to find that balance as a business owner, and it is definitely difficult to do creative and business at the same time. But, I have an amazing team that are supporting me in all of those ways.

CR: Considering the saturation of specific trends in the fashion world as a result of social media, how do you go about keeping the Mirror Palais image unique? More specifically, where do you look for inspiration in order to ensure that the brand continues to stand out and have an identity of its own?

MG: I love old films, they’re a huge inspiration for the brand. I think that the Mirror Palais story, the feed, can kind of roll out like a movie story might and I try to capture moments that may not have been used in terms of the imagery. I just trying to capture something that might resonate with someone in a different, less commercial or contrived way; maybe catching those little moments in between the shots. I don’t retouch my images, so I was really careful to not go a traditional route with my imagery. I was really just shooting people who were helping me, my friends in my clothes and we would just go out onto the street and we’d go get a coffee and then I’d take a video that would go viral. And it wasn’t as if I’d set up this big-budget shoot or anything, I was just being in the moment with a friend. I think just trying to deliver more, I know people hate the word “authenticity,” but I guess just trying to show something that you don’t exactly see anymore. Even that has become more popular. I feel like I just try to capture those little in-between moments and that’s what really resonates with our following.

CR: When you’re designing new looks, what sort of individual do you envision? Essentially, what kind of person is the “Mirror Palais” muse?

MG: Initially, I envision my mom and who she is, and especially who she was in her younger years. She grew up in Brazil and moved to the states, and she kept this insane archive of all of her clothes wherever we moved. It was a big source of inspiration and exploration for me as a young gay man. I would go into her closet and secretly try her clothes on. I got this intimate sense of what it felt like to be a woman. I’ve just been surrounded by women by whole life: I was raised by my mom and older sister and in grade, middle, and high school I only had female friends. I also only really have close female friends now. So, I think that I exist in the world as a cis-man, but my point of view is very much female. In a way, I think I am just trying to create what I think the women in my life would like to find in a thrift or vintage store. I did a lot of thrifting when I was younger because we didn’t have a lot of money. So, that was how I created my fashion identity: through my mom’s stuff and going to thrift stores. The idea of finding that one thing that stands out and getting super excited about it is the moment that I’m trying to recreate with my store and with my designs.

CR: This week, you are opening your first pop-up for the brand in New York. What does this mean to you as a New Yorker to be able to open a brick and mortar in your home city?

MG: I never thought that it would ever be something that was possible for me. It’s amazing that I’m getting to do what I love the most, which is getting to go shopping with my friends. I feel like all of my customers and all of my followers are like my friends and they are going to be coming by and we’re going to be playing dress-up! And I hope that people are going to be able to find something that they really love. I feel really hopeful that the experience in-person will be even greater than the experience online and I’m really excited. It still hasn’t really hit me yet. I was having a meeting with Susan Alexander right before this, who is also opening her first store. I’m 27 Orchard St and she’s 33 Orchard St. And then across the street is Sandy Lee Yang. So, I feel like there this is the new wave in New York fashion and I’m hoping that I can connect with as many people as possible to determine how we can do things differently than the people who came before us.

CR: What can shoppers expect from the Mirror Palais pop-up with regard to its aesthetic, design, and overall vibe?

MG: It’s a very clean layout. It’s a white box gallery space at the Larrie gallery, so, it’s just going to be super clean and there are going to be little Mirror Palais touches here and there. There’s just going to be a lot of playing and the clothes themselves are really going to contrast with that stark white, which I think will be really fun. I feel like you’re going to get the chance to experience the brand in-person, which is basically us, my team, us girls hyping each other up. Basically, that’s what happens in our office every day when we get new samples and everyone in the office tries everything on. And we’re going to be debuting our new campaign by Heidi [Stanton] on Thursday [October 22nd]. We did this really cool images that I have been kind of hoarding, just waiting for the right moment to release. So, we’re going to do those in-conjunction with some wheatpastes around the city. We’re going to be all over downtown for a little bit, which I’m excited to do.

CR: Considering this pop-up is a huge milestone in the brand’s trajectory, what’s your next goal or milestone for Mirror Palais after opening a physical space?

MG: My long-term goal would be to create a space where people can come to create a customized wardrobe with our shapes. At the turn of the century, when designers started opening their ateliers, especially in Paris, the made-to-measure movement with high-end designers was something that seemed really cool and is something that I don’t think most of us have access to. So, I would love to create a space where people can come by, see the shapes, and try-on the different sizes that we have. We carry XXS to 2XL, so we would have someone to measure you and create a really intentional experience with your wardrobe acquisition, so everything that you’re putting into your closet is made for you and has a really special memory attached to it. Hopefully, that will make you want to hold on to it forever and ultimately, create less waste, which is something that is important to me and should be important to every designer right now. It’s about how we can be more conscious about what we’re putting out into the world and I think that, if you’re really in-love with your clothes, then you treat them better and they won’t end up in a landfill.

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Fashion

The Best Street Style at Paris Fashion Week

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The Best Street Style at Paris Fashion Week

Photo: Christina Fragkou / Cris Fragkou

At Paris Fashion Week, photographer Christina Fragkou captured street styles during the nine days of shows and events.

Photo: Christina Fragkou / Cris Fragkou

Instagram: @louispisano

Photo: Christina Fragkou / Cris Fragkou

Hera is wearing Daily Paper pants and jacket with Goossens jewelry and an Off White bag.
Instagram: @herapradel

Photo: Christina Fragkou / Cris Fragkou

“I just wanted to be comfy. I like earth colors — nothing too vivid!”
Instagram: @ogqueen

Photo: Christina Fragkou / Cris Fragkou

Instagram: amyyaa_

Photo: Christina Fragkou / Cris Fragkou

Cõvco: “I’m inspired by my mama.” Tshegue: “I’m inspired by chaos.”
Instagram: @_covco and @tshegue_official

Photo: Christina Fragkou / Cris Fragkou

“Different influencers inspire my style … Oh, and TikTok.”
Instagram: @elviedesu

Photo: Christina Fragkou / Cris Fragkou

Jessica is wearing an Ottolinger top and shorts, Doc Martens, and a Dior bag.
Instagram: @jessicaaidi

Photo: Christina Fragkou / Cris Fragkou

Sofia is wearing all vintage. “I’m inspired by party life.”
Instagram: @sofsanfe__

Photo: Christina Fragkou / Cris Fragkou

Aleali is wearing an Ottolinger shirt and pants, a Mowalola purse, and Miista boots.
Instagram: @alealimay

Photo: Christina Fragkou / Cris Fragkou

“I’m a walking disco ball; I need dance!”
Instagram: @yumasui

Photo: Christina Fragkou / Cris Fragkou

“I love corsets, and I’m very into ’60s vibes, especially when it comes to shoes!”
Instagram: @aim_.d

Photo: Christina Fragkou / Cris Fragkou

Courtney is wearing an Ottolinger outfit and Gucci shoes.
Instagram: @alwaysjudging

Photo: Christina Fragkou / Cris Fragkou

Maria is wearing Ottolinger.
Instagram: @maria_bernad

Photo: Christina Fragkou / Cris Fragkou

Kiddy is wearing a Prada top, jacket, and gloves; Mugler pants; and Ann Demeulemeester shoes.
Instagram: @areyoukitty

Photo: Christina Fragkou / Cris Fragkou

Cindy is wearing Ottolinger and Rick Owens shoes.
Instagram: @cindybruna

Photo: Christina Fragkou / Cris Fragkou

Instagram: @susiebubble

Photo: Christina Fragkou / Cris Fragkou

Instagram: @sachaquenby

Photo: Christina Fragkou / Cris Fragkou

Instagram: @parlonsstyle

Photo: Christina Fragkou / Cris Fragkou

Courtney is wearing a Courrèges leather set.
Instagram: @alwaysjudging

Photo: Christina Fragkou / Cris Fragkou

Ellie is wearing a Coperni top and bag.
Instagram: @slipintostyle

Photo: Christina Fragkou / Cris Fragkou

Scottie is wearing a vintage look that’s “a little Audrey Hepburn.”
Instagram: @scottielarsonn

Photo: Christina Fragkou / Cris Fragkou

Devon is wearing a vintage outfit with a Maison Margiela bag. “I believe in being sustainable and don’t want to add to my footprint, so I dress mostly vintage. I styled this outfit entirely around this perfect jacket. I wish I had this when I was a kid.”
Instagram: @devonkaylor

Photo: Christina Fragkou / Cris Fragkou

Kristen is wearing a Loewe dress and a Munthe coat with an Ottolinger bag.
“Today is vacation style: Miami and retirement homes and White Lotus!”
Instagram: @kristenvbateman

Photo: Christina Fragkou / Cris Fragkou

Instagram: @louloudesaison

Photo: Christina Fragkou / Cris Fragkou

Jamie-Maree is wearing a Balenciaga outfit.
Instagram: @airtomyearth

Photo: Christina Fragkou / Cris Fragkou

Selma is wearing pants and a jacket by Patou with a vintage vest, a JW Anderson bag, Gucci necklaces, Nanushka sunglasses, and Yeezy shoes.
Instagram: @selmakacisebbagh

Photo: Christina Fragkou / Cris Fragkou

“My friend who owns a vintage boutique dresses me. He wanted me to be out of my comfort zone because normally I dress very femme, and this is all men’s clothing!”
Instagram: @la_dingue

Photo: Christina Fragkou / Cris Fragkou

Petra is wearing a Résumé dress with ASOS shoes and a Cala Jade bag.
Instagram: @petrahenriette

Photo: Christina Fragkou / Cris Fragkou

Louis is wearing Coperni.
Instagram: @louispisano

Photo: Christina Fragkou / Cris Fragkou

Nina is wearing a Hyein SEO outfit with a Coperni bag and Celine boots.
Instagram: @ninauc

Photo: Christina Fragkou / Cris Fragkou

Gala is wearing a Coperni outfit with Giuseppe Zanotti shoes and Valentino sunglasses.
Instagram: @galagonzalez

Photo: Christina Fragkou / Cris Fragkou

Tiffany is wearing an outfit from the Attico with a Chanel bag.
Instagram: @handinfire

Photo: Christina Fragkou / Cris Fragkou

Linda is wearing an Ivy Park x Adidas jumpsuit and Zara shoes.
Instagram: @letscooktonite

Photo: Christina Fragkou / Cris Fragkou

“I don’t really have an inspiration today. I just wanted to wear my Crocs and highlight them, so I wore all black!”
Instagram: @17xpk_

Photo: Christina Fragkou / Cris Fragkou

“My inspiration is retro, ’70s, ’80s. It’s a little bit of a mix!”
Instagram: @missgeburtz

Photo: Christina Fragkou / Cris Fragkou

Hillary is wearing Collina Strada.
Instagram: @_collina

Photo: Christina Fragkou / Cris Fragkou

“I couldn’t decide what shoes to wear so I wore one of each.”
Instagram: @selenaforrest

Photo: Christina Fragkou / Cris Fragkou

“To be honest, I just wanted to match my hair!”
Instagram: @hannahparent

Photo: Christina Fragkou / Cris Fragkou

Instagram: @clementine.bal

Photo: Christina Fragkou / Cris Fragkou

“I just came from Geneva and wanted to get some new clothes. I went to my friend’s vintage shop and gave him the freedom to dress me. I was his doll.”
Instagram: @spiceandcurls

Photo: Christina Fragkou / Cris Fragkou

Instagram: @angel__emoji

Photo: Christina Fragkou / Cris Fragkou

Symone is wearing Vivienne Westwood.
Instagram: @the_symone

Photo: Christina Fragkou / Cris Fragkou

Michelle is wearing a vintage dress, a Balenciaga jacket, and Louis Vuitton boots with a Loewe bag.
Instagram: @laffmichelle

Photo: Christina Fragkou / Cris Fragkou

Miss Fame is wearing Vivienne Westwood with Earnest shoes.
Instagram: @missfamenyc

Photo: Christina Fragkou / Cris Fragkou

Linda, left, is wearing a vintage Yves Saint-Laurent top, a Raey jacket, Róhe pants, and Prada shoes with an Hermès bag. Erika is wearing a Celine top, a By Malene Birger coat, and Christopher Esber shoes with an Hermès bag.
Instagram: @lindatol_ and @erika_boldrin

Photo: Christina Fragkou / Cris Fragkou

Alex is wearing Loewe.
Instagram: @alexgoyaa

Photo: Christina Fragkou / Cris Fragkou

Taqwa is wearing Fendi.
Instagram: @taqwabintali

Photo: Christina Fragkou / Cris Fragkou

Tiana is wearing a vintage top and skirt, Pretty Brain Vomit tights, and tabi shoes with a Telfar bag.
Instagram: @ sade.stan

Photo: Christina Fragkou / Cris Fragkou

Caro is wearing Loewe.
Instagram: @carodaur

Photo: Christina Fragkou / Cris Fragkou

Yilan is wearing a Maisonprin sweater, a vintage cardigan, Zara pants, and Alexander McQueen shoes.
Instagram: @yilun_hua

Photo: Christina Fragkou / Cris Fragkou

Sarah is wearing a Vivienne Westwood shirt, a Samsøe & Samsøe skirt, Doc Martens, and Ray-Ban glasses with a Coperni bag.
Instagram: @sarahloufalk

Photo: Christina Fragkou / Cris Fragkou

Emma is wearing an Aureliane outfit with Zara shoes and a Lancel bag.
Instagram: @ emma.siaut

Photo: Christina Fragkou / Cris Fragkou

“Lately I’ve been loving monotoned outfits. I also love some faux fur.”
Instagram: @pilarmadimin

Photo: Christina Fragkou / Cris Fragkou

Lisa is wearing a Victoria Beckham blouse and Studio Sut trousers with Bottega Veneta shoes and bag.
Instagram: @lisa.aiken

Photo: Christina Fragkou / Cris Fragkou

Caro is wearing an Hermès jumper, the Attico shorts, a Giambattista Valli jacket, and Miu Miu shoes.
Instagram: @carodaur

Photo: Christina Fragkou / Cris Fragkou

Emili is wearing Lanvin with a JW PEI bag.
Instagram: @emilisindlev

Photo: Christina Fragkou / Cris Fragkou

Instagram: @reishito

Photo: Christina Fragkou / Cris Fragkou

Chloé is wearing a Loulou Studio top and Rotate shoes with a Chanel bag.
Instagram: @louloudesaison

Photo: Christina Fragkou / Cris Fragkou

Eugénie is wearing Prada.
Instagram: @eugenietrochu

Photo: Christina Fragkou / Cris Fragkou

Instagram: @jaimetoutcheztoi

Photo: Christina Fragkou / Cris Fragkou

Emna is wearing a Ludovic crop, a Rouge cardigan, Louis Vuitton pants, and Ghazal shoes with a By Far bag.
Instagram: @emnitta

Photo: Christina Fragkou / Cris Fragkou

Tiffany is wearing a Rick Owens skirt and a shirt by the Money shirt with Balenciaga shoes and an Hermès bag.
Instagram: @handinfire

Photo: Christina Fragkou / Cris Fragkou

Johanna is wearing a Zaza Design dress, an Escada coat, a Be Goldish necklace, Hugo Boss shoes, and Stella McCartney leggings.
Instagram: @johannakeimeyer

Photo: Christina Fragkou / Cris Fragkou

Devon is wearing Jojo jeans with a vintage hat, dress, and gloves.
Instagram: @devonkaylor

Photo: Christina Fragkou / Cris Fragkou

Instagram: @ st.einberg

Photo: Christina Fragkou / Cris Fragkou

Chiara is wearing a vintage blazer, a Jacquemus top, and Alanui pants with a Tory Burch bag and Bottega Veneta shoes.
Instagram: @chiaratotire

Photo: Christina Fragkou / Cris Fragkou

Jenny is wearing a Miu Miu dress over a Prada top.
Instagram: @jennymwalton

Photo: Christina Fragkou / Cris Fragkou

Monica is wearing a vintage coat, Falke socks, Miu Miu shoes, and Rendel sunglasses.
Instagram: @monicaainleydlv

Photo: Christina Fragkou / Cris Fragkou

Alaa is wearing a vintage skirt, Chloé shoes, and an AKA coat with a Paco Rabanne bag.
Instagram: alaa

Photo: Christina Fragkou / Cris Fragkou

Thássia is wearing Miu Miu.
Instagram: @thassianaves

Photo: Christina Fragkou / Cris Fragkou

Kay is wearing Lacoste.
Instagram: kaaymbl

Photo: Christina Fragkou / Cris Fragkou

Lena is wearing a Miu Miu look with Alexander McQueen boots.
Instagram: @lenamahfouf

Photo: Christina Fragkou / Cris Fragkou

Courtney is wearing Miu Miu.
Instagram: @alwaysjudging

Photo: Christina Fragkou / Cris Fragkou

Blanca is wearing a Lacoste outfit with Nike shoes and a Y/Project scarf.
Instagram: @blancamiro

Photo: Christina Fragkou / Cris Fragkou

Snehal and Jyoti are wearing Chanel with custom pants.
Instagram: snejyo

Photo: Christina Fragkou / Cris Fragkou

Lauren is wearing Lacoste.
Instagram: @theimpossiblemuse

Photo: Christina Fragkou / Cris Fragkou

Instagram: @annarvitiello

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