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Emily walpole

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Refinery29

33 Hair Products & Tools You Can Buy On Amazon Prime

It may be hard to believe, but it really wasn’t too long ago that you could only find certain hair products at the local salon. Well, a lot of things have changed since the age of the perfectly coiffed blowout; namely, picking up your favorite shampoos, conditioners, styling tools, and more is as easy as “add to cart.”From the crème de la crème of luxury brands (ahem, Oribe and Dyson) to drugstore gems like Herbal Essences and Pantene, here are all the best hair products and tools that you can shop on Amazon Prime — and get on your doorstep within two days thanks to that fast, free shipping. At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive commission from Amazon, all of the goods linked to on our site are independently selected and supported by our Shopping team. Oribe Dry Texturizing SprayIt’s so much more than another hair spray: Oribe’s best-selling dry texturizing mist gives hair tousled volume and hold that lasts all day, plus an overall cool-girl factor that is worth every penny.Oribe Dry Texturizing Spray, $, available at AmazonWet Brush Paddle DetanglerWe typically advise that you proceed with caution when combing post-shower hair (if you’re not careful, you can cause breakage and stretching), but the Wet Brush’s super thin, flexible bristles easily glide through your strands, eliminating tangles without eliminating your hair.Wet Brush Paddle Detangler Brush, $, available at AmazonRemington Ceramic Flat IronOver 4,000 Amazon reviewers have snapped up this affordable flat iron, which features ceramic technology for less hair damage.Remington S9520 Pro 2” Pearl Ceramic Flat Iron, $, available at AmazonIt’s A 10 Miracle Deep Conditioner Plus KeratinThis deep conditioning treatment works “miracles” on damaged hair, helps reduce frizz, and helps to prevent heat damage.It’s a 10 Miracle Deep Conditioner Plus Keratin, $, available at AmazonConair 1875 Watt Compact Hair Dryer with Folding HandleIf you like to travel with your own hair dryer (a.k.a. the road trip hotel stuff doesn’t cut it), then a foldable option is your best bet. Prime Day Deal: Up To 50% Off Conair ProductsConair 1875 Watt Travel Hair Dryer with Folding Handle, $, available at AmazonJohn Frieda 1.5 inch Drying & Styling Hot Air BrushSome reviewers say they can achieve a professional hair salon blowout at-home with this 2-in-1 blow dryer and round brush. Prime Day Deal: Up To 50% Off Conair ProductsConair John Frieda 1.5 Inch Drying & Styling Hot Air Brush, $, available at AmazonDuomishu 2 Pack Hair Towel Wrap TurbanLooking to ease up on the daily blow dry? Invest in a microfiber hair towel that readily absorbs moisture and cuts down on air dry time.Duomishu Microfiber Hair Towel Wrap Turban, 2 Pack, $, available at AmazonGarnier Fructis Sleek & Shine Shampoo, Conditioner & Leave-In Conditioning Cream KitYes, you can find this beloved drugstore shampoo and conditioner on Amazon Prime! Sleek, shiny hair, here we come.Garnier Sleek & Shine Shampoo, Condition + Leave-In Kit, $, available at AmazonL’Oreal Paris Root Cover Up Spray Trips to the salon have been few and far between this year, so if you’re in need of a quick DIY fix, try this 4.3-star reviewed at home root cover-up spray. L’Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Pack Of 2, $, available at AmazonCHI PRO G2 Digital Titanium Infused Ceramic 1″ Straightening Iron This highly rated straightening iron features ceramic plates for an extra smooth finish and has an automatic one-hour timer, which is helpful for the forgetful-type who need some peace of mind once they step out the door. Chi PRO G2 Digital Ceramic 1″ Straightening Iron, $, available at AmazonBIOLAGE Advanced Keratindose Pro-Keratin Renewal SprayKiss frizz and flyaways goodbye with a keratin spray that boosts shine and manageability.BIOLAGE Advanced Keratindose Pro-Keratin Renewal Spray, $, available at AmazonBaBylissPRO Ceramix Xtreme DryerOver 5,000 Amazon reviewers have snapped up this affordable hair dryer, which features six heat and speed settings, plus the all-important cold shot button to seal in any ‘do.BaBylissPRO Ceramix Xtreme Dryer, $, available at AmazonOlaplex No.3 Repairing TreatmentYou might have spotted the stuff at your colorist’s counter (it’s a popular in-salon mix-in that helps minimize the damage from bleaching hair), but you can keep the good going by stocking up on Olaplex’s Repairing treatment post-color service.Olaplex Hair Perfector No 3 Repairing Treatment, $, available at AmazonRevlon One-Step Hair Dryer & Volumizer Hot Air BrushAdd mega volume to your ‘do while drying your hair with a heated brush with a hollow barrel for maximum lift.Revlon One-Step Hair Dryer & Volumizer Hot Air Brush, $, available at AmazonR+Co Television Perfect Hair ShampooYes — you can find this salon-approved brand R+Co on Amazon! Our beauty editor’s pick is the Television shampoo, which leaves your hair looking and feeling Pantene commercial-soft after just one use.R+Co Television Perfect Hair Shampoo, $, available at AmazonAmika The Shield Anti-Humidity SpraySay goodbye to frizz with a smoothing spray that keeps your style in place no matter what’s showing up on your iPhone weather app.Amika The Shield Style Anti-Humidity Spray, $, available at AmazonHot Tools 24k Gold Barrel Curling IronDon’t let the under-$50 price point fool you: Hot Tools’ affordable curling irons are some of the best we’ve tried, and we regularly spot them in the salon chair, too — they’re that good. (Pro tip: The XL barrel is a game-changer for styling longer lengths.)Hot Tools 24k Gold Barrel Curling Iron, $, available at AmazonHerbal Essences Argan Oil Color-Safe Shampoo and Conditioner BundleNo more stealing your roomie’s stuff: Stock up on this Costco-sized bundle of Herbal Essences’s argan oil-infused shampoo and conditioner for just $16.Herbal Essences Argan Oil Color-Safe Shampoo and Conditioner Bundle, $, available at AmazonBaBylissPRO Nano Titanium-Plated Ultra-Thin Straightening Iron2,172 reviewers can’t be wrong. Score this sleek flatiron on Amazon Prime, which can be used to create straight styles in addition to cool girl S-waves.BaBylissPRO Nano Titanium 1″ Ultra-Thin Straightening Iron, $, available at AmazonPantene Pro-V Blends Soothing Rose Water Shampoo A rose by any other name…would be a great Amazon beauty buy. Pick up this sulfate-free formula (which feels and smells way more expensive than it is) and the matching conditioner during your next haul — you won’t be disappointed.Pantene Pro-V Blends Soothing Rose Water Shampoo, 2 Pack, $, available at Amazonghd Ceramic Radial Hair BrushesA styling tool’s best friend is a good barrel brush. GHD’s feature a hollow, vented ceramic barrel and make adding volume and body to hair a snap.GHD Ceramic Radial Hair Brushes, $, available at AmazonTangle Teezer The OriginalThe OG tangle-taming brush is one of the most recognizable beauty tools, bar none. Knots, see you never!Tangle Teezer The Original, Wet or Dry Detangling Hairbrush, $, available at AmazonL’Oreal Paris Elnett Satin Hairspray Extra Strong Hold This drugstore hairspray has earned legend status several times over: Whether backstage at a runway show or used before a celeb hits the red carpet, L’Oréal’s iconic gold can of hairspray is a must-have. L’Oreal Paris Elnett Satin Hairspray, Extra Strong Hold, $, available at AmazonFormawell Beauty x Kendall Jenner One Inch Curler In addition to being a great all-around entry-level curling iron, Formawell’s version has extra upgrades like an extra-long cord and LED screen to keep an eye on the temperature. Formawell Kendall Jenner One Inch 24K Gold Pro Hair Curler, $, available at AmazonSebastian Potion 9Curly ladies, this one is for you: Sebastian’s Potion 9 boosts shine and definition and can be used on damp or dry hair.Sebastian Professional Potion 9, $, available at AmazonBosley Professional Strength Non-Aerosol and Fiberhold HairsprayThis hairspray locks in any style and offers UV and color protection for healthy hair.Bosley Professional Non-Aerosol & Fiberhold Hairspray, $, available at AmazonColor Wow Dream Coat Supernatural SprayHumidity doesn’t stand a chance against this smoothing, anti-frizz spray. Basically, it works as a Harry Potter invisibility cloak against the elements, making it a summer beauty must-have.Color Wow Dream Coat Supernatural Spray, $, available at AmazonPaul Mitchell Pro Tools Express Ion Smooth+ Flat IronAchieving a sleek, smooth style doesn’t have to be a struggle. If you’re looking to upgrade your flat iron, look no further than Paul Mitchell’s salon-quality version, which has cushioned ceramic plates and Express Ion Complex technology to ensure smooth, healthy results every time.Paul Mitchell Pro Tools Express Ion Smooth+ Flat Iron, $, available at AmazonMoroccanoil TreatmentIf you have dry, damaged hair, then an oil treatment is your new BFF. Moroccanoil’s OG argan oil treatment has over 18,000 Amazon reviews, so you can be sure that the stuff works — and very well, might we add.Moroccanoil Moroccanoil Treatment, $, available at AmazonBatiste Dry ShampooIf you had to ask us, this super affordable dry shampoo is one of the best things to stock up on when shopping on Amazon. A two-pack means that you already have an automatic back-up for when your first one is empty, and the citrusy scent acts as a hair perfume.Batiste Batiste Dry Shampoo, Original Fragrance, 2 Pack, $, available at AmazonDyson Supersonic Hair DryerWe didn’t realize we could have strong feelings about a hair dryer until Dyson’s souped-up version came along. While $400 is a lot to drop on a single device, keep in mind that the kit comes with a variety of interchangable styling heads, including a smoothing nozzle and diffuser.Dyson Supersonic Hair Dryer, $, available at AmazonShea Moisture Coconut Hibiscus Curl Enhancing SmoothieAdd hydration, shine, and definition to your natural curls with a oil-infused smoothie. Plus, the coconut-hibiscus scent smells like a summer vacation in a bottle.SheaMoisture Coconut and Hibiscus Curl Enhancing Smoothie, $, available at AmazonRevlon One-Step Hair Dryer & StylerAs one Amazon review entitled, “SHUT UP AND TAKE MY MONEY” says, this heated hair brush is a serious game-changer for smoothing very thick or textured hair without spending hours struggling with a flatiron.Revlon One-Step Hair Dryer & Styler, $, available at AmazonManic Panic Semi-Permanent Hair Color CreamTest-driving a new, fun hair color doesn’t have to come with an expensive salon price tag. If you’re comfortable going the DIY route, Amazon Prime a jar of Manic Panic and tint your own tresses by mixing the stuff into a conditioner or using it on already bleached — or naturally blonde — hair. (Pro tip: Don’t forget to use gloves.)Manic Panic Classic High Voltage Semi Permanent Hair Color, $, available at AmazonLiving Proof 5-In-1 Styling TreatmentLiving Proof’s multipurpose styling cream is a magic potion for smoothing strands and creating a fuller, thicker appearance, according to reviewers. (Oh, and it smells like, really good.)Living Proof Perfect Hair Day 5 In 1 Styling Treatment, $, available at AmazonWella EIMI Body Crafter Flexible Volumizing SprayThis volumizing spray adds body, smoothness, and flexible hold to any style.Wella EIMI Body Crafter Flexible Volumizing Spray, $, available at AmazonSEVEN STYLE 55-Pack of Hair ScrunchiesWant a velvet and silk scrunchie for every mood? You got it. The 55-pack offers a rainbow of options, perfect for sharing with friends…or keeping for yourself.Seven Style Large Size Scrunchies, 55 Pack, $, available at AmazonHold up, there’s more!All of our editors’ top Amazon Prime Day deals, right this way…Creative Hair Brushes Triangle Ceramic & Ionic PRO Large 3.0″ BrushA round brush is an easy way to create volume and wave as you DIY your blowout. These salon-quality brushes help speed drying time, and seal the hair cuticle, resulting in less frizz and a silky finish.The Beachwaver Co. S1 Curling IronGet gorgeous, tousled waves with the touch of a button thanks to the Beachwaver, the famous rotating hair styling tool that’s on sale for 20% off this Prime Day. As one reviewer wrote, “House fire: I’m grabbing my bf, my cats, and this curling iron.”Like what you see? How about some more R29 goodness, right here?Everything We Know About Amazon Prime DayAll Of October’s Best Beauty Finds On AmazonR29 Readers Confess Their Amazon Hidden Gems

Fashion

Karen Elson Gets Real With Her Kids About White Supremacy in Fashion

Emily walpole

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Karen Elson is not what you expect. When she’s peering fiercely at you from behind a curtain of red hair on the glossy covers of Vogue, Harper’s Bazaar, Muse, and more — that is, where most of us mere humans are accustomed to seeing her face — she’s stunning, intimidating, often alien in her beauty and ferocity. Here in her management company’s studio in downtown Nashville, however, Elson is humble, warm, open, unassuming, even self-conscious at times — and definitively dressed down in plaid and jeans and clunky lace-up boots. (If the desired outfit effect was to somehow obscure or distract from her utter radiance, though, it is not working.)

In fact, she’s so down-to-earth that as we chat, I easily forget that we’re not just two tall flannel-clad divorced moms complaining about the trials and tribulations of sending our kids back to school in person during a pandemic here in the ever-frightening, mask-flouting South. I mean, we are those people; one of us just happens to also be a supermodel/musician with two albums out as well as a gorgeous new art book-cum-memoir, The Red Flame.

The book, much like Elson, comes as a surprise. Judging by its cover, it’s a coffee table hardback of superb quality, a visual chronicle of Elson’s decades-long modeling career since she was discovered in her native Manchester, U.K., as a teen. But start reading it, and you realize this is also a deeply raw, honest, and intimate autobiography in which Elson unearths so many truths about modeling, motherhood, and the ways we live with and learn from our own bodies and minds. And perhaps what speaks most highly of Elson is the fact that she is completely open about all of it — from her eating disorder and being told she wasn’t “fit to model socks” to the fashion industry’s white supremacist history and the recent call to arms for models’ rights — with her own children, Scarlett Teresa and Henry Lee, whom she shares with ex-husband Jack White.

After all, raising our kids in an environment in which honesty and accountability are paramount is the best way we can empower them to build a better world — a mission that, for Elson’s “little feminist” kids, as she says, seems already well underway.

Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

SheKnows: So your kids have gone back to school, how has that been?

Karen Elson: I’ve got to applaud the schools for being super cautious, following such strict protocols, it can’t be easy for faculty, any of that stuff. I think it’s going to be trial and error. It may get shut down… One child started in August, one just recently went back. It’s definitely not easy but the kids are actually happy to go back to school, they’ll be fine if we go back remotely as well. By the end of the last school year, they had it more dialed in than I was. They’re resilient.

SK: And what was your quarantine like?

KE: We were in Nashville, which I was grateful for, we weren’t just stuck in an apartment in New York… I didn’t get stuck anywhere while I was working and separated from my kids; that would have been heartbreaking. I was just home. And honestly, for all the trials and tribulations of this time, it’s been really nice to have so much quality time with each other. I mean, I’m sure my kids are sick of me right now but we also had some really good quality time. We tried to make the most of it. It’s a really tricky, difficult, scary situation — but just the fact that we were all in it together… even my neighbors were were kind of checking in on each other.

Before this pandemic happened, I lived a global life. I could be on a plane to England for a couple days, then back home for the parent teacher conference, then off on a plane to somewhere else — so it’s made my life a lot smaller, but there were a lot of benefits there. I got to know my neighbors more, I felt my sense of community especially here in Nashville more than I ever had. And that’s a beautiful thing. I had some neighbors who had COVID, and just our entire community really rallied together to make sure that those who were sick, if they need groceries, if they need anything, that we could — from a distance — be there.

SK: And it’s so much more of a contract of trust than we’ve ever had, it’s like this new consent practice.

KE: And it’s trial and error with that too, especially with my kids if they want friends to come over, I have to know the parents. I want to know what they have been doing. Actually this week I had this thought where I went, my god, COVID is really hard but it’s also particularly sad because I can see at times friendships getting affected. There’s this air of distrust. You know, like, Are that family doing what we’re supposed to be doing? Am I doing what we’re supposed to be doing? I’m trying my best to do everything I’m supposed to do. But I’m sure there’s moments where things have slipped through the cracks that everybody has done — but you can’t afford to make mistakes right now.

It’s tough because you do…have to follow the rules. I saw the whole thing at The Fashion House in Nashville and I was like you guys, that’s a little stupid now… I had a dinner for my book last night and I had 12 people, but I made everybody get tested. And I put on the invite: These are my protocols, follow them or don’t follow them and just don’t come.

SK: How are you feeling about the upcoming election?

KE: It’s a funny world right now with politics and I just hope that we’ll get a little levity from all this chaos right now, fingers crossed. But I’m a green card holder so I can’t technically vote — even speaking about elections might be a little persnickety for a green card holder but I’m doing my best to just say, this is what I believe in. All the right things. Trump’s problem is that…great leaders measure their words. They know how to say the right thing at the right time. You think about Obama for instance and the things that would come out of his mouth were just so gracious. And Trump’s big problem is his Twitter. I’m sure his followers would say no that’s his greatest thing, but every day it’s a rollercoaster. It’s a rollercoaster for the markets, it’s a rollercoaster for the safety of the world.

SK: And you’ve been a sort of expat here in the U.S. for a long time, do you see yourself staying here for the long haul?

KE: I don’t know! Honestly. Who knows, once my kids have grown up, where the next chapter might take me. Never in my life have I said any place is fixed. I love having the sort of global mindset of, the world is my own. Once my kids are grown up I might say, I want to go spend three months in this country or that country and then come back to Nashville. The beauty is, for me, traveling pre-pandemic was a big part of my life. I think when this is over, if it ever will be, I will be traveling a lot more again.

SK: So I read your new book, The Red Flame, and I was honestly surprised by what a powerful personal memoir it is — not just a beautiful art book.

KE: Thank you! I love beautiful fashion coffee table books, I’ve got a ton and I absolutely adore all of those. But I knew, doing this, that I wanted to delve deep into my personal experience… You know that wonderful model Emily Ratajkowski, I saw her article that she wrote in The Cut. And, you know, I wrote in the book about issues with model’s rights and nudity and our lack of agency over ourselves and when I saw her article I was like, finally we’re all starting to take ownership of these experiences we’ve had in order to educate the business going forward that you have to value us.

We’re not just a product on the shoot; we’re a living breathing entity who deserve rights. We deserve to feel safe when we’re on set, and deserve to say no to something that feels uncomfortable. The days of the silent muse doing whatever they’re told, those days are over… A lot of the beautiful and powerful women that I know in fashion, they’re so multifaceted and their voices need to be heard. Not just worshipped — heard.

SK: You write so beautifully in your book about tough topics such as your eating disorder and the pressure to shoot nude. How have you broached those conversations with your kids?

KE: I’ve had a lot of conversations with my kids about all of these things; they’re relevant to kids growing up today in general. Especially with my daughter, I’ve had a lot of conversations about the pressures that young women feel to look a certain way, to act a certain way, and how to advocate for yourself. I’m proud that my daughter is a little feminist and is probably at this point even schooling me, on so many things. These days, I listen to her and go, wow, you are ahead of the curve with a lot of these things. She’s taught me a lot recently. But I think it’s important for young women to know that when they’re seeing a picture in a magazine there’s so many other things that are at play. To not take that as the standard of beauty. To take that as, it’s a fantasy. It’s not reality. Highly likely any picture of me has been heavily retouched…where I don’t even recognize myself. It’s not reality.

The days of the silent muse doing whatever they’re told, those days are over… A lot of the beautiful and powerful women that I know in fashion, they’re so multifaceted and their voices need to be heard. Not just worshipped — heard.

SK: Do you think fashion is evolving to be a more accepting realm?

KE: I do think things are changing in the fashion industry. It’s not there yet, but there’s been change and we’ve got to be grateful for the degrees of change. This season alone the Versaci show was so beautiful and so diverse, it had body diversity, every kind of model of different ages and body shapes and ethnicities. And this show I went to Italy for, Fendi, it was a real wash of just every kind of woman. And I want to see more of that, because I think it helps young women growing up who look at these women and aspire to be them to go, ok, I don’t have to be a size zero. The size zero narrative is just so overrated; it’s also deeply rooted in racial discrimination as well. And it’s time we talked about this stuff. Because when you start realizing, oh, the coveted size zero is really based in white supremacy — it really makes you think deeper about fashion and what fashion’s responsibility is to really break that mold completely.

SK: On social media too, it’s not just the magazines anymore.

KE: And I know that all of this stuff is fake, they’ve heavily filtered themselves, they’re subtly advertising things, and it’s all an idealized life. That’s what I want to say about social media: It’s idealized. Even when you’re trying to be earnest… Social media in general I love it, and it’s a burden and it’s my Achilles heel as well, but I look at it with healthy eyes. I know what I’m looking at is… a curated version of somebody’s life. It’s not real life.

SK: And you don’t post much about your kids on social media. Was that a conscious decision?

KE: Yep, it is. I want them to have their own autonomy, I want them to have their own lives that are irrespective of me and their father. And have their privacy and their right to privacy and not have me constantly putting them on display. They don’t necessarily want that. They want to do their thing, they want to be kids without all my friends or followers watching them or judging them. I’m grateful for them to have their privacy and I’ll give them that.

SK: What are you most looking forward to in a post-pandemic world, if and when we get there?

KE: Especially in the fashion world, we were all running on empty before this pandemic. Everyone I knew, we were exhausted, running on fumes. I think having time and space, for a lot of people in creative industries who were just going-going nonstop. The pause has been very been cathartic and very inspiring. I think a lot of people are going to be making a lot of beautiful things coming out of this, powerful things, meaningful things, so theres more depth and intention to the things we do. Instead of just mass producing stuff because we feel like we have to, there’s a lot more intention in what we do. A lot more creativity and focus on the craft of stuff versus… especially in fashion, so many fashion designers were exhausted. Doing so many collections a year. I think this time is going to flip the old model on its head and bring something else to the table that is maybe less frantic. So we’re not pushing people to the brink in order to fulfill their obligations. That there’s a little bit of levity.

SK: You know, your mention of the pandemic as a “forced pause” actually reminds me of your book, when you write about being hospitalized for an eating disorder at age 7, and once you’re in the hospital you’re able to eat again.

KE: It’s a big metaphor isn’t it? You take yourself out of a situation that is stressful and you put yourself in a situation that is less stressful and you go wait, this is the first time in years that I’ve felt [normal]. Especially with the pandemic, there were so many people asking ‘Are you okay??’ thinking that somehow, me stopping would be the worst thing. And I mean, I have to recognize that I’m in a privileged position, I have not lost a job, thank god I am not struggling to put food on the table or pay the bills right now, so I am incredibly privileged to have this GFN, but: It was so nice to spend so much quality time with my children, and to not be on the go all the time. I realize how actually that was contributing to a lot of anxiety in my life — always moving, never stopping. So going forward, that’s something I’ll keep in mind in my life: to carve out more personal time for me, more space, not always on a plane every week. You know, it sounds great but it lends itself to not feeling grounded. And feeling grounded is the feeling I want to feel most.

Read about how Heidi Klum, Angelina Jolie, and more celebrity parents co-sleep with their kids.

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Launch Gallery: Ashley Graham, Irina Shayk, & More Models Who Walked the Runway While Pregnant During New York Fashion Week

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Avery Dennison: Digitally enabled labels central to circular economy in fashion | Greenbiz

Emily walpole

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Imagine being able to scan a QR code on a jacket that is no longer wearable and receiving clear directions for how to recycle it. Or being able to scan a code that will allow you to make sure a Telfar bag is authentic.

That’s the type of future Avery Dennison envisions for apparel and other consumer goods. And it’s a future that might not be too far off. In early October, the label manufacturer announced a partnership with Certilogo, the digital authentication platform, to enable the latter application.

GreenBiz caught up with Michael Colarossi, vice president of product line management, innovation and sustainability at Avery Dennison, to discuss how the company sees its technology addressing the issue of textile waste and solving the apparel industry’s broader sustainability challenges.

“I would say the primary route that we’re thinking of the technology helping to address, that it’s really an enabler, and to be that provider of information,” Colarossi said. “There is really only one thing on a garment that communicates, and that is the label. Whether it’s providing brand identity or whether it’s providing technical information on the garment itself, that is the only communication device that brands and consumers — or anyone in the supply chain — has to really understand more about that garment. So, we see that label as a communication vehicle to help enable some of the solutions.”

While this technology will help drive the circular economy and it will provide or help shine a light on some of the other areas, it is one part of solving the bigger challenge that the industry faces in terms of sustainability.

But Colarossi acknowledged that labels are just one piece of the solution puzzle.

“While this technology will help drive the circular economy and it will provide or help shine a light on some of the other areas, it is one part of solving the bigger challenge that the industry faces in terms of sustainability,” he said. “It’s important that we don’t lose sight of the other things that we have to go target to make certain that this industry continues to reduce the impact that we have on the environment and improves the impact that we have on the communities in which we operate.”

This interview has been lightly edited for length and clarity.

Deonna Anderson: Can you give me an overview of where Avery Dennison is with this new technology? I heard one of your colleagues talk about it at Circularity 20, so I’m curious about where things stand.

Mike Colarossi: We have the capability today of creating a unique digital ID for, really, any piece of apparel, footwear or — in the future — really any consumer good. And then, we have the ability of printing that in a variety of formats, whether that’s on a label, on a hangtag, on a fabric label, or we have the ability to create a technology trigger — for example, with our RFID technology. Through the combination of a unique digital ID and a variety of digital triggers, we can enable different consumer experiences.

The capability exists today to do it. We partnered with Ahluwalia [a ready-to-wear fashion company] for Copenhagen Fashion Summit to create a label that was entered into her garments with a specific purpose of creating or enabling the circular economy, which is one of the use cases that we’re exploring. But you can imagine that there’s a variety of other use cases that we’re looking to unlock as well — anything from consumer engagement and creating and working with brands to create a unique story or a different way to engage with a consumer or to provide sustainability information in a digital way on a product; or to provide care and content information on the product; or to enable the circular economy or to even think about the future of retail and how are consumers going to engage in a store, whether it’s with customization of personalization or engaging in a store to provide information on a product and thinking through how that technology can annihilate that. The technology exists.

We can make it happen today, and what we’re doing is we’re standing up, over the next several months, a series of what we call “Lighthouse Projects” to really test out the different hypotheses and use cases that we have.

Anderson: Are those pilot projects?

Colarossi: Yes. Think of it like in the agile sort of framework where we’ve got pilot projects that we’re going to get into the market. We’re going to test, we’re going to learn and then we’ll continue to iterate the solution as we go forward. But we’re talking with a number of the major sports brands in Europe and in the United States, some of the fashion or luxury brands in Europe, and then, we’re also engaged with organizations like the United Nations or the [European Union] who are looking to change regulations as it regards to transparency of information that brands are required to supply consumers with. We’ve got a number of these use cases or partnerships that we’re developing to stand up the technology and demonstrate it in a variety of these different formats.

Anderson: As you test and develop these partnerships and continue to iterate the technology, what do you hope the impact is overall?

Colarossi: The vision first is that every product will be born with a unique digital ID. And then, the hope is, once you have that unique identifier on a piece of apparel or a piece of garment, we can then enable or solve some of today’s biggest challenges.

For example, today, it’s very difficult to recycle garments because a consumer either doesn’t know how or where to return a garment to be recycled or the recycler themselves doesn’t know the content of that garment so they don’t know what recycling methodology they should be using. That’s an example of solving one of the biggest challenges that we have in terms of waste within the apparel supply chain.

Another one is the resale market. One of the biggest challenges that resellers have — particularly in the luxury space — is understanding if a product is authentic or not, and the consumer has the same challenge. In an attempt to enable that circular economy or the resale side of that economy, providing a unique ID would allow that consumer or allow that reseller to immediately authenticate it with a scan of their phone. [We’re] really looking [to address] some of those big challenges with the unique identifier that we’re able to apply to a garment.

Anderson: You mentioned working with a company in Copenhagen, and I know that partnering with other companies and organizations is going to be the way that you really drive this solution forward. I’m curious if you can share any other examples of folks that you’re already working with?

Colarossi: I shared Ahluwalia, of course. We’re [also] working with the U.N. They have an effort where they’re looking to change the way in which you communicate information or the requirements that you have — or brands have — in terms of communicating how a garment was made. So, we’re involved in helping establish that standard for the industry. We’ve also engaged with a recycling network on the east coast of the United States. It’s looking to bring together brands, recyclers, and in companies like Avery Dennison, to create a complete circular system in the U.S.

And that’s interesting because that’s a consortium of companies that represents all different supply chains. And so, we’re working with that organization to develop and basically be the provider of all that shared content information and enabling the circular economy. Those are two examples.

Person scans a QR code on a shirt that they are wearing

Anderson: Living in the age of coronavirus, it seems like consumers might be getting more comfortable with QR codes and the different types of codes they can scan with their phones. Since consumers might be more aware of how these types of technologies work, do you think adoption will be easier when brands start using these labels at scale?

Colarossi: I would say it depends on the region of the world. For example, in China, where people are now accustomed to using WeChat to pay for everything via QR code on their phone, scanning a QR code is second nature. In the United States, where that technology hasn’t proliferated as much, there still is an education effort required. We even noticed that with some work that we’ve done with brands, we still have to provide the hint or the identifier on the garment that says, “Hey, you need to do something” or “You could engage.”

I think COVID will change it from the perspective that more people are going to be using technology to get information. It will change it from the perspective that a lot of us are going to be doing things online, more so than ever. I think there are those sets of opportunities. But I still think there’s an education effort required.

Anderson: What do you think it would take for QR codes and RFIDs to be just a widely adopted part of a label on products across brands? And when do you think it will get there?

Colarossi: I think many brands today are considering it. But I think it’s still a very new space, and companies like Avery Dennison, we have an obligation to help the industry imagine what’s possible. So, the QR code is interesting, and putting a QR code or RFID or MSC or Bluetooth or any technology into a garment is interesting. What’s more interesting, though, is what does it enable? And what we’re finding is that because it could enable so many different things, that could be an overwhelming problem and challenge for brands, for factories, for recyclers — for anyone in the supply chain to really imagine.

We recognize that the industry is on the cusp of change — whether that is the trend on consumption, the issues that the industry faces on waste, or the issues that the industry has historically struggled with on transparency of their supply chains.

I think we’re still fairly early in adoption. My belief is within the next three to five years, you’re going to see it proliferate. … It will be aided by a few of the brands that are going to be standing up pilots in 2021 and consumers getting comfortable with seeing that and understanding what we are supposed to do with this. And then, I think there are likely to be changes in regulations that are going to require us to think differently about the value of a QR code and communicating a lot of information in a very little amount of real estate on a garment. So, I think those three things combined: You’ll probably start seeing it move here in the next three to five years.

Anderson: Why is it important for Avery Dennison — and also for the companies that you will eventually partner with and that you’re already partnering with  — to be doing this type of work right now?

Colarossi: I think that there are probably two or three reasons. The first is that we recognize that the industry is on the cusp of change, whether that is the trend on consumption, the issues that the industry faces on waste or the issues that the industry has historically struggled with on transparency of their supply chains. We’re seeing a trend where brands and consumers alike are placing a lot more importance on addressing those things. And if Avery Dennison can be part of the solution through technology, that is a space that we want to be investing in and we want to be enabling for the industry. So, I think that’s the first reason.

I would say that the second reason is that we do believe that the industry — and all industries, frankly — will become more digital. And we, as a business, need to figure out how we are going to play in that market as well. So whether it’s digital solutions, whether it’s digitizing our supply chains, whether it is creating new customer experiences through new digital transformation, this is part of an overarching strategy that Avery Dennison has to become more digitally oriented and data-centric in the future. And I think that will help us just continue to be a sustainable business in the broadest of terms.

The company’s been around 80-plus years. We plan to be around 80-plus more years. And this is part of our strategic vision that we need to continue to invest in the space of digital.

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Fashion

Top fashion designer Dame Trelise Cooper burgled: ‘One lonely hanger is all that’s left’ – NZ Herald

Emily walpole

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Dame Trelise Cooper. Photo / Norrie Montgomery

Top fashion designer Dame Trelise Cooper is devestated after being burgled and losing her entire 2021 spring and summer samples.

“One lonely hanger is all that’s left,” said the Auckland-based designer on social media.

Cooper said at the weekend the company’s styling room was burgled and stripped of the Spring ’21 and Summer ’21 sample collections for Trelise Cooper, Cooper, Coop and Curate, along with a number of their unique couture pieces. 1800 samples gone, to the value of half a million dollars.

“All of our hard work through Covid lockdowns and 2020 – gone!”

STOLEN 💔

One lonely hanger is all that’s left.

Over the weekend our styling room was burgled and our entire Spring…

Posted by Trelise Cooper on Monday, October 19, 2020

She asked people to be on the lookout for any Trelise Cooper, Cooper, Coop and Curate garments on the market, saying anyone noticing anything suspicious should contact her with information.

“The garments taken were size 8 or small samples so do not have care labels and many of these garments are not available in store yet.”

The fashion designer was very thankfujl no staff were harmed, “but we are truly devastated by this huge loss”.

A police spokesman said they received a report relating to a burglary of a commercial premise on Lion Place, Epsom, over the weekend.

The exact time of the burglary isn’t known at this stage.

The store was broken into and a significant amount of clothing and shoes were reported stolen.

Police have been making inquiries and a forensic examination of the scene has taken place.

Anyone with information about this incident is asked to contact Police on 105 quoting file number 201019/3913 or Crimestoppers anonymously on 0800 555 111.

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