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Kris Jenner’s Beauty Empire, From Kylie Cosmetics to KKW Beauty – WWD

becker blake



These days, Kris Jenner is thinking outside of the box.


It’s just days after she has announced the end of “Keeping Up With the Kardashians,” the long-running reality TV show that propelled the Kardashian-Jenner clan to fame and unfathomable riches.

But after 14 years of small-screen superstardom, Jenner, the family matriarch and long credited as the mastermind behind the fantastical success of myriad spin-off businesses, is doubling down on the power of an even smaller screen, one that has also served her family well: The phone.

After all, why make fans wait for all that content when it’s possible to deliver it in real time?

“When we first started, there was no Instagram or Snapchat or other social media platforms,” said Jenner. “The world has changed. Now there are so many, the viewer doesn’t have to wait three or four months to see an episode. We can give them all of the information anyone would ever want to know in real time.

“Social media is the fastest and most controlled way to get the message out,” she continued. “The consumer gets to see the products the girls are working on in real time, and they know we’re going to get it out the door pretty quickly. The girls want them to be part of the journey to keep them engaged.”

That always-on mentality is the backbone of Jenner’s personal and professional success—in the last two years alone, she’s inked $800 million dollar deals with Coty involving her daughter’s brands—making her one of beauty’s most successful female entrepreneurs.

“Kris is a 21st-century, modern business visionary,” said Tommy Hilfiger. “She figured out how to parlay her success in media and entertainment into branding and developing global notoriety.

“It didn’t happen overnight,” Hilfiger continued. “She allowed her business partners, in other words, her children, to be creative and develop brands and businesses that they were passionate about. It is now a multifaceted global entity with more opportunities in front of them than one would ever be able to imagine.”

Jenner has famously masterminded the enterprise as the ultimate ‘momager,’ (complete with a Kylie Cosmetics collection in 2018 of the same name, emblazoned with her most famous affirmations like, “You’re doing great, sweetie!,” made famous in season one during a Playboy photoshoot with Kim) yet staying largely behind the scenes when it comes to taking credit for the business success. But Jenner has become increasingly more forthcoming about her role in the strategic direction of the brands, and in April, Coty officially named her chief executive officer of Kylie Cosmetics, which it bought a 51 percent stake in for $600 million in 2019. Simona Cattaneo, president of luxury brands at Coty, oversees the operations side of the business.

While Jenner doesn’t have a business background, she has shrewdly steered the careers of her children and navigated the rocky terrain of deal making, benefiting both them and herself (she takes a 10 percent management fee of their earnings.)

“In the beginning, I would say yes to everything, then I realized how important it was to be strategic and selective and that was an evolution of our brand as a family and individually,” Jenner said. “We used to do a lot of licensing deals until I realized it was much more lucrative to have equity in a brand we were helping to build. The role we played in these brands became bigger than ever, and the power of that needed to be rewarded.”

Today, the portfolio encompasses eight brands: Kim Kardashian West has KKW Beauty, KKW Fragrance and Skims shapewear; Kylie Jenner has Kylie Cosmetics, Kylie Skin and Kendall + Kylie Clothing, a joint venture with her sister, Kendall Jenner; Khloe Kardashian has Good American, a line of inclusive-sized clothing she cofounded, and Kourtney Kardashian has Poosh, a wellness-oriented lifestyle e-commerce and content web site.

“Her business prowess is undeniable and it shows in every decision she makes,” said Dave Kimbell, president of Ulta Beauty, which sells both Kylie Cosmetics and KKW. “As it relates to brand building, she’s highly engaged and focused on leading the consumer in new, compelling ways. And, she has a powerful attention to detail which makes every element of the brands she builds truly reflective of her vision.”

That’s not to say it’s been easy. When asked what the most difficult business decision she’s made has been, Jenner’s response is swift. “They’re all hard,” she said. “When you’re building a brand, you have a different set of circumstances every day. Every day, there are fires to put out, a million different meetings and problems.

“It is about getting good at coping with that and the stress and enjoying the ride,” continued Jenner. “The decisions become not about how difficult the problem is, but how you handle the problem.”

By all accounts, Jenner excels at problem-solving. “She didn’t go to business school, but she has acumen,” said Peter Harf, the chairman of Coty who orchestrated the deals for Kylie Cosmetics and KKW.

“She is a true entrepreneur. She smells good business.”

Harf has put his money where his mouth is: In addition to the aforementioned Kylie deal, Coty paid $200 million for a 20 percent stake in KKW, a deal that valued the brand at $1 billion, and signed a licensing deal with Kardashian West to market a skin brand under her name.

“They own 49 percent of Kylie, but they control the business,” said Harf, “because if they don’t want to play anymore, this whole thing isn’t worth anything.”

Hilfiger, a mutual friend, first introduced Jenner to Harf, who said that he wasn’t attracted to the makeup side of the Kylie business, but rather in its potential as a global skin-care powerhouse.

Be that as it may, Wall Street is skeptical. “The market is still unresolved as to whether these were good deals for Coty,” said Stephanie Wissink, managing director at Jeffries. “It is still unclear how much of Kylie’s follower base is based on the entertainment side of the business versus the beauty brand.”

Harf himself has no such qualms, positing that both the Kylie and KKW businesses will be billion-dollar brands “much sooner than people think. The sky is the limit,” he said.

At the time of the deal, in November 2019, Coty reported that Kylie Beauty generated $177 million of revenue for the 12-month period, which it said was 40 percent growth relative to calendar year 2018. To Harf’s point, it was profitable growth the company reported, with an EBITDA of 25 percent.

Chief financial office Pierre-André Terrisse told analysts at the time that the return on investment would exceed the cost of capital by year three and that it will be accretive on earnings-per-share by 2021 and company insiders confirmed that it has.

“What do I love about this brand?” Harf asks, of Kylie Cosmetics. “She has 280 million followers—high awareness. It plays beautifully with young people between 14 and 30. Kylie plays extremely well in Asia—look at the skin.

“You don’t need a lot of advertising,” he continued. “They are talking directly to consumers and you get daily feedback on what you’re launching. You have to sell four times as much of other brands to make the same money.”

Still, skin care is a competitive category, one driven by performance, innovation and repeat purchases. Coty has had limited success in the category, with its Philosophy and Lancaster brands, and beefing up that area of the business is a key priority for recently named ceo Sue Nabi.

“I really would like this company to become a product-driven, product-centric, but also new business model-centric company,” she told analysts during a call in August. “If your product is not the best one on the market, if it’s not the one that delivers better than the others, if it’s not a product that’s perfectly designed for usage, but also for performance, and last but not least, if it’s not a product that you feel not guilty by using because it’s sustainable, then you’ll be happy to stick to this product.”

Nabi also spoke of the strength of the data analytics that Kylie Cosmetics and KKW bring to the table, and Jenner credits being able to capitalize on the feedback piece as one of the primary drivers of Kylie’s growth. At a time when many other brands were still learning the social media ropes, Jenner and her daughters were deploying data analytics and social media listening to stay ahead of the curve.

“The things we are working on are moving at a million miles an hour and my role is to manage it all at the same time,” said Jenner. “We are constantly listening, and having that information and takeaway of what our consumer wants means we can have great insight into what we want do next.”

But it’s also a two-way conversation. “The consumer is changing because they have more of a voice—it’s not just an empty purchase,” said Jenner. “They want a relationship and that makes it a give-and-take between the girls and the people who trust and follow them.”

Kris Jenner

Kris Jenner
Maddie Cordoba/WWD

While much has been made of how lean the overall operation is, in terms of marketing, sales and research and development, Jenner has honed data analytics to continually keep the clan abreast of exactly what consumers want from them.

“Information moves so quickly and we need to be able to adjust and adapt,” she said. “There are so many of us, it gives us a beat to test new strategies like we never have before. It’s an opportunity to connect with consumers at a deeper level—we are always listening.”

Jenner isn’t the first to discover the power of social listening, but she was definitely early to the game. “It is a focus group in real time and that’s key,” she said. “People have been following our family for over a decade. They have watched the girls grow up. The girls have created a relationship. Kylie listens. Kim listens, and she is able to adjust and adapt accordingly. If something goes wrong, she is the first person to say, ‘I hear you. Let me change that, because you are absolutely right.’ The consumer loves that.”

The launch of a new category is one such example. When Kardashian West first announced her shapewear brand, it was named Kimono. The ensuing backlash over cultural appropriation was swift and loud, and she retrenched, changing the name to Skims.

Jenner herself said that the combination of trusting her intuition and listening is the secret sauce. “I don’t think you have to have all of the experience in the world,” she said, “but wisdom is really important. And it’s a learning experience along the way.”

Jenner has passed that lesson to her children. “She has really helped guide me and teach me,” said Kardashian West, “and helped shape my intuition on how I perceive different opportunities.”

She has also imparted her work ethic to her children. Ask anyone who knows her well, and they will invariably mention the sheer amount of work Jenner is able to get done in a day.

“Every summer when we were younger, she would wake us up at 7 a.m. on a weekend,” said Kardashian West. “She never wanted us to be lazy. It’s always seemed like there are more hours in the day for her than for anyone else.”

“She never stops,” said Anastasia Soare, the founder of Anastasia Beverly Hills and a close friend. “We were once training together at Gunnar Peterson, and even as she was on the treadmill, she was doing her business calls. If anyone can do business while they sleep, it’s probably Kris.”

“I thought I was a busy person,” Hilfiger said with a laugh. “Kris is on another level.”

Jenner stays organized by compartmentalizing each business. “I don’t do things at the same time,” she said. “I don’t commingle my meetings or the time I spend on each different business. They definitely have their own lanes. Otherwise I couldn’t stay organized.”

One key project over the last year has been masterminding Kylie’s international expansion. In May, the brand launched in Harrods and Selfridges in the U.K., and Douglas rolled out Kylie Skin to 25 countries in Europe. Kardashian West, too, is working on skin, with plans calling for a 2021 launch.

There is speculation that Jenner herself is working on a skin-care launch, too. “It’s a great idea—if you want to sell very expensive products to mature skin, who would be better?” said an industry source with ties to the family. “She looks fantastic—she looks like a million bucks.”

Jenner deflects such questions when they arise—“I think I’m a bit busy right now”—but doesn’t completely rule it out either. “I’ve always dreamed of having my own brand, so we’ll see,” she said. “I’m going to keep it to myself.”

No doubt, though, not for long.


Visiting Dubai Check The Latest and Upcoming List for UAE Holidays 2020-21





Visiting Dubai Check The Latest and Upcoming List for UAE Holidays 2020-21

Visiting Dubai Holidays 2020-21 – Dubai Holidays 2020-21 will tell individuals the number of occasions they have in the year and Dubai Holidays 2020 will let individuals make arrangements for the year. In UAE on the off chance that a public occasion falls between two working days, at that point, it tends to be moved to either to the beginning of the week or as far as possible. So individuals need to think about Dubai Holidays 2020-21. UAE inhabitants will appreciate a sum of up to 15 public occasions in 2020, so individuals need to think about Dubai Holidays 2020-21. This article will tell you pretty much all the Dubai Holidays 2020.


Day Date Holiday Name Type Comments
Wednesday Jan 01 New Year’s Day National Holiday
Sunday Mar 22 Israa & Miraj Night Not A Public Holiday
Friday May 22 Eid al-Fitr Holiday National Holiday Ramadan 29
Saturday May 23 Eid al-Fitr Holiday National Holiday Ramadan 30
Sunday May 24 Eid Al Fitr National Holiday End of Ramadan
Monday May 25 Eid al-Fitr Holiday National Holiday Shawwal 2
Tuesday May 26 Eid al-Fitr Holiday National Holiday Shawwal 3
Thursday Jul 30 Afrah Day National Holiday
Friday Jul 31 Eid Al Adha National Holiday Feast of the Sacrifice
Saturday Aug 01 Eid Al Adha National Holiday
Sunday Aug 02 Eid Al Adha Holiday National Holiday
Sunday Aug 23 Hijri New Year Holiday National Holiday Hijri New Year
Thursday Oct 29 Prophet Muhammad’s birthday National Holiday
Tuesday Dec 01 Commemoration Day National Holiday
Wednesday Dec 02 National Day National Holiday
Thursday Dec 03 National Day National Holiday

Upcoming Dubai Holidays 2020-21

The following are the upcoming Dubai Holidays 2020-21.

Prophet’s Birthday

This is a one day holiday marking Prophet’s Mohammad(PBUH) birthday, which falls on 12 of the Hijri month of Rabi Al Awwal, corresponding to either October 28 or 29.

Commemoration Day and National Day

Towards the finish of 2020, inhabitants of Dubai will get a three-day occasion with the Commemoration Day, which will be seen on December 1, and the National Day, which will fall on December 2 and 3.

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Soap2day 2020-21 an Illegal HD Movies Download Website, Latest Movies News





Soap2day 2020-21 an Illegal HD Movies Download Website, Latest Movies News

Soap2day 2020-21 is a downpour site to download Hollywood motion pictures and shows and watch Soap multi-day Movies Free Online from soapgate organization. The Soap2day stage offers clients admittance to free spilling of Hollywood films and other material in English. Online soap2day is regularly observed posting on a few mirror pages and intermediaries every now and then to lead the criminal activity and to stay away from equity.

About SOAP2DAY 2020-21?

SOAP2DAY is an unlawful, free film site that you can access on soap2day com by means of the Internet. The site was made by obscure designers in late 2018 and has since filled altogether in prominence, being seen each and every month by a large number of individuals around the globe. SOAP2DAY ‘s notoriety as a stage for survey free films and arranvidegement online has advanced in view of its HD content quality and absence of advertisements. A few shoppers have revealed being one of the most grounded video amusement administrations available on the web, however, utilizing it accompanies high dangers. These are significant punishments upwards of $100 K in certain nations for using administrations, for example, Soap2Today just as the chance of serving jail time.

Is SOAP2DAY 2020-21 Legal?

No, SOAP2DAY is certifiably not a genuine stage for streaming movies and anybody discovered utilizing it to download or transfer material might be intensely arraigned by unfamiliar governments. OK quit using unapproved sites, for example, SOAP2DAY beyond what many would consider possible, is it a high danger to see a film right? Rather, evaluate Amazon Prime Video for nothing for 30 days (that is right $ 0 USD and you can drop whenever).

The unlawful site regularly changes its area and wrongfully spills motion pictures, web arrangement. Numerous films are falling under these theft sites.

What are the Movies illegally Leaked by SOAP2DAY 2020-21?

The SOAP2DAY frequently unlawfully spills films on its site. The SOAP2DAY has a rundown of motion pictures, web arrangement on its site. This site has numerous classifications and unlawful holes discharge films in different dialects as well. The rundown of motion pictures unlawfully spilled by SOAP2DAY is recorded beneath.

  • Love Aaj Kal
  • Harry Potter and the Philosopher’s Stone

Is SOAP2DAY 2020-21 Safe?

Almost the entire way, really, SOAP2DATY is pretty allowed to utilize (not with regards to the law) as long as you don’t duplicate something and utilize a VPN to explore the site.

You ought to trust SOAP2DAY, at that point? You can’t confide in SOAP2DAY truly, and therefore, I profoundly propose that you don’t visit the web.

How does Soap2day 2020-21 Illegal work?

Soap2day is a deluge site, which transfers the entirety of its films as pilfered content. Various individuals from unidentified spots direct site administration. Clients may look over film gatherings and import their #1 motion pictures as effectively as they need. So as to stream motion pictures from the Soap2day unlawful site, the client will initially get to the web by entering the particular space name. Furthermore, after this, the client is allowed to download their number one motion pictures. At the point when the site gets to click on advertisements and different connections, Google AdSense furnishes distributors with a way to bring in cash from their online substance.

What Language movies will be available on Soap2day 2020-21?

Soap2day is an illicit site which gives free film download admittance to its clients. It spills up the new movies inside long stretches of distributing them. However, it’s had some expertise in Tamil and Indian named film. It has a huge exhibit of Tamil movies, web arrangement, plays, and Tamil named films. Like other theft sites, the site works popup notices for Soap2day in and these ads are the key wellspring of income for them.

The strength of this unlawful site is it gives a wide range of films, for example, Tamil, Telugu, Malayalam, and so forth The named films are additionally present on the site for simple downloading. All films present in this unlawful site are in the downloadable form.i.e, in HD designs. All TV shows and narratives are likewise accessible on the Soap2day for streaming and downloading measures.

What are the Latest Movies Leaked by the Soap2day 2020-21 website?

Soap2day has as of late released a few Tamil films upon the arrival of its dramatic appearance. The site has illicitly released a few blockbuster films like Baahubali 2, Robot 2, Bharat, Kabir Singh, and some more. There is not really any film that Soap2day has not spilled throughout the year. Referencing all the films spilled by Soap2day is outlandish, we will discuss the most famous motion pictures spilled by the unlawful site. View the most recent motion pictures wrongfully spilled by Soap2day.

Despite the fact that I prompt against utilizing the site, we realize that a significant number of you will keep on doing as such, and therefore, here are the absolute most mainstream films and TV shows you can discover on SOAP2DAY:

  • American Horror Story
  • Brooklyn 99
  • Charlie’s Angels
  • Descendants
  • Frozen
  • Gossip Girl
  • Home Alone
  • Instant Family
  • Jumanji The Next Level
  • K-12
  • Legacies
  • Mean Girls
  • Now You See Me
  • Orange Is The New Black
  • Rick and Morty

What are the categories of movies available on Soap2day 2020-21?

Soap2day has parted the site into numerous classifications to make it promptly accessible to all clients. This isn’t on the grounds that there is a set number of films qualified. This unlawful Soap2day site has arranged them into various sorts so as to make the movies promptly accessible to guests. You will find the video quicker there and have a more noteworthy opportunity to locate the ideal picture. Coming up next are the various classes you see on the illicit site of Soap2day

  • Horror
  • Drama
  • Romance
  • Action
  • Sci-fi
  • War
  • Thriller
  • Sports
  • Mystery
  • Tragedy
  • Mythology
  • Comedy
  • Children
  • Web series
  • TV series

What kind of movie qualities available on Soap2day?

Soap2day has a colossal choice of movies like Tamil and Tamil named films. On this illicit site, you can see the majority of the Hollywood, Bollywood motion pictures for nothing. The stage furnishes a huge determination of films with the differing video quality. The streaming sort accessible on Soap2day to watch or download motion pictures is recorded underneath. Soap2day additionally gives HD quality films on its sites. A large portion of the clients regularly watch or download motion pictures in HD quality. Contemplating its clients, Soap2day illicit site has a specific streaming quality for all films. Various kinds of motion pictures can be viewed from the accompanying streaming quality on the illicit site Soap2day.

  • HD movie download
  • Full Movie HD
  • Full movie download 720p
  • Full movie download 480p HD

What are the different links available for Soap2day Illegal website?

Notwithstanding Bollywood, this sort of unlawful site has a wide choice of Hollywood films as well. Through this unlawful site, you can download films complimentary. The danger of infections from sites like this is in any case higher on your PC. However, you need not do that. You can undoubtedly get a Pirated Movie complimentary through the Soap2day site and even watch Pirated Movie online for nothing.

  • Soap2day com
  • Soap2day la
  • Soap2day net
  • Soap2day ai
  • Soap2day ac

What are the similar websites to Soap2day?

Soap2day is one of the best illicit sites for downloading free films. There are a few different sites that you may discover helpful for downloading the films. Just a few sites convey the current hits on a sharp site. So here’s a determination of the top substitute sites that could fit Soap2day expectation.

Why Soap2day illegal website is so popular?

There are numerous illicit sites on the web that offer the client the benefit of observing free downloaded films or survey new motion pictures. Soap2day has risen as an acclaimed unlawful site. The majority of them can’t help thinking about what’s the explanation that individuals pick Soap2day than other unlawful sites? We should take a look at the accompanying perspectives to perceive any reason why Soap2day illicit site is so well known.

Soap2day has a Global Alexa Rank of 62,696 in worldwide web traffic and communication, as per, a site that offers information on sites across different classifications. This rank depends on ‘s traffic information gathered from an immense scope of site clients around the world.

Soap2day ‘s impact has reduced in the previous 90 days, as per, as the Global Alexa Rating has diminished from 789,568 to 62,696. Indeed, shows that 6.9 destinations per individual of this stage were perused consistently, with the normal time spent on the web being 7:38 minutes.

How to access Soap2day Illegal Website?

As effectively expressed, Soap2day is an unlawful site, and visiting destinations like this is wrongdoing in India. Nonetheless, in the event that you actually need to watch and download films online from Soap2day, you have to get a VPN before you visit the site. A VPN will permit you to securely download the substance from the site without uncovering your IP address. Follow the underneath offered steps to get to the unlawful site Soap2day.

  • First of all, you must have a VPN downloaded on your mobile to bypass your restriction.
  • After installing the VPN app, open VPN Software, and select an IP address of a country where Soap2day com is not banned.
  • Once you change the IP address, you can visit Soap2day com. There you have thousands of movies and TV shows for free download.

What are the movie file sizes available on the Soap2day Illegal Website?

Distinctive web rates will permit you to get to different estimations of the motion pictures in case you’re downloading on the versatile web or PC. The accessible document measures that clients can select from the Soap2day Illegal Website are recorded underneath.

  • 300MB dimension videos and movies
  • 600MB dimension videos and movies
  • 2GB dimension videos and movies
  • 4GB dimension videos and movies

What are the methods of unblocking the Soap2day Illegal Website using the Proxy site?

The illicit site Soap2day can be gotten to through the Proxy site and unblocked. A few intermediaries are open, and similarly as private. Representatives will let you associate with numerous IP tends to on the web, subsequently concealing your exceptional IP address. These intermediaries normally veil their interesting character, which is their special personality, and deliveries it online with numerous IP addresses. Your online-world character is additionally ensured.

How to download movies from Soap2day using a VPN?

A Virtual Private Network (VPN) is a technique for interfacing the private and public organizations to include security and protection. Much like the WiFi Hotspots and the Internet, for example. VPNs is generally used to secure private information. Presently how about we perceive how to download films from Soap2day utilizing a VPN through a cell phone.

Step 1: First go to the play store and download the Vpn app

Step 2: Next download flud torrent

Step 3: Then select the country by going to the settings area

Step 4: Open any browser and visit the website

Step 5: Get the torrent or you can also click on the magnet link

Step 6:  Finally save the movie to the preferred location

Can I watch Web series for free on Soap2day?

Soap2day is a downpour site that is utilized by clients to watch and download films free. The motion pictures are typically new films from Bollywood, Hollywood, Tamil, Telugu, Malayalam, and Punjabi that get released each week when the film is distributed on their site. Soap2day unlawful site additionally gives a segment to film downloads explicitly for cell phones in high caliber. This unlawful site additionally has sub-areas for Tamil named motion pictures and shows. Aside from Tamil motion pictures, clients can likewise stream web arrangement and watch online for nothing on Soap2day. A portion of the web arrangement accessible on the Soap2day is recorded beneath.

  • The Family Man
  • Paatal Lok

Is it Illegal to watch or download movies, web-series, TV Serials, OTT Movies, OTT web-series online from Soap2Day?

Soap2Day is a site distributing pilfered films, TV serials, web-arrangement, OTT unique web arrangement, OTT unique motion pictures. Since it is pilfered content, the law forbids an individual from visiting such sites. Every nation has its own control instrument to evade such sites from stacking in their nations. On the off chance that we visit such sites through illicit methods, at that point it is viewed as an offense. Every nation has its own laws and disciplines for people watching copyrighted work on pilfered locales. In many nations, a hefty fine is forced for clients watching copyrighted substance from the pilfered site. Regardless of the weighty fine, some nation has laws that can even capture an individual for watching illicit/precluded content

Disclaimer: doesn’t promote piracy and is strictly against online piracy. We understand and fully comply with the copyright acts/clauses and ensure we take all steps to comply with the Act. Through our pages, We intend to inform our users about piracy and strongly encourage our users to avoid such platforms/websites. As a firm, we strongly support copyright acts. We advise our users to be very vigilant and avoid visiting such websites

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‘We always thought Death was a sadistic SOB’

becker blake




It’s not easy to launch a successful new horror franchise — just ask the makers of such one-and-done efforts as Countdown, One Missed Call and World War Z. At the dawn of the 21st century, though, director James Wong played a key role in creating one of the defining scary movie series in recent history: Final Destination. Released on March 17, 2000, the inaugural installment scared up a worldwide gross of $113 million, and was followed by four sequels over the next 11 years. (A revival is currently in the works at New Line.) “It was my first feature,” Wong tells Yahoo Entertainment now. “Everything was brand new, and I was so excited. I really love that franchise.” (Watch our video interview above.)

Born in Hong Kong before emigrating to California as a child, Wong’s big Hollywood break came when he and his writing partner, Glen Morgan, landed gigs on the first season of a fledgling Fox TV series called The X-Files. After helming multiple episodes as a director, he started looking around for feature film opportunities, and that’s when Jeffrey Reddick’s script for Final Destination landed on his desk. Funnily enough, the screenplay — which followed a group of teenagers who successfully cheat Death, only to have Death come after them with extreme prejudice — started its life as a pitch for an X-Files episode, although Wong didn’t learn that until much later. “I don’t know how you transport Mulder and Scully in there — I mean like, do they die?” he says, laughing.

In collaboration with Morgan, who shares a screenwriting credit on the film, Wong reworked Reddick’s script, adding one major innovation: instead of a corporeal Grim Reaper, Death would be an invisible force, subtly maneuvering its victims into Rube Goldberg-esque traps that would slice, dice and otherwise destroy them. “Early on, we said to each other, ‘There are too many Freddys and Jasons,’” Wong remembers. “We thought, ‘If you think of Death as sort of this sadistic force, what can he do to mess with you? Maybe there’s a chance you can escape it, but probably not.”

The duo also brought some of the dark humor that defined The X-Files into the Final Destination universe, as typified by the use of John Denver music as a running gag throughout the first movie. “We always thought that Death was a sadistic SOB,” Wong says, with a chuckle. “So we just wanted to have fun with it. I’m still shocked that they allowed us the rights for John Denver’s songs!”

Final Destination’s mixture of wicked humor and elaborate death traps became defining elements of the franchise going forward, and each successive director worked hard to top the hilariously over-the-top executions that had come before. That includes Wong, who returned for for the third chapter and ready and raring to bring the pain. “By the third one, you go, ‘OK, this is what this is what this movie is about. This movie is about fun deaths. You want to have characters that people care about, but you also understand what the audience is looking for.” While producers tried to tempt Wong back to direct 2011’s fifth installment, he considers Final Destination 3 his… uh, final word on the franchise he launched. “I think I’ve just done enough of it, you know? I’d love to see what other people come up with.”

In honor of the franchise’s 20th anniversary, Wong — who is currently collaborating with Saw and The Conjuring mastermind James Wan on a TV adaptation of the popular Dead Space video game series —  looked back at the six key sequences from Final Destination and Final Destination 3, including the discarded ending from the original film and the death trap that still gives him the creeps.

It all started with a plane crash

Reddick’s original script was called Flight 180 and, funnily enough, the New Line studio executive who gave the movie the green light read it for the first time on… Flight 180 from L.A. to New York. “He was really scared!” Wong says. The director made sure to bring the same level of fear to the plane crash that opens Final Destination. In the film, Devon Sawa’s Alex Browning has a terrifying premonition of his Paris-bound flight blowing up soon after takeoff, and flees the plane with several of his classmates in tow. The ensuing explosion is the inciting incident that the rest of the franchise is based on, as Death takes notice of the kids who escaped its grasp and proceeds to try to run up the body count.

“The one thing we knew is that we couldn’t fake physics,” Wong says of his approach to the crash, which involved building the body of an airplane cabin and putting it on a gimbal. “We lifted it as high as it would go, and had stunt performers that would fly through it,” he remembers. “My approach was to do the stunts in physical space and in real life, because you can’t replicate that with a computer, particularly at that time.” Of course, practical effects come with their own complications, such as, say, a gimbal that has a bad habit of breaking down. “The first rehearsal was incredible! And then our [stunt] guy goes, ‘We can’t movie this thing for 45 minutes.’ It was not especially a great start: we had to get the giant ladders put up to the set so the actors could climb out.”

Final Destination was fortunate to arrive in theaters the year before the September 11 terrorist attacks, which banished plane crashes from movie screens for an extended period of time. But Wong thinks that the opening still works. “The reason it crashed wasn’t anything that had to do with terrorism — it was a mechanical failure. So I think you could still do it.” Interestingly, he later included a photo of the 9/11 attacks in 2006’s Final Destination 3. “At that time, there were all these pictures of the devil in the clouds and things like that. So that was our way of saying, ‘Maybe Death is all around us.’ We weren’t trying to be too political, but we wanted to touch a bit on what a lot of people were thinking.”

The wheels on the bus

It’s the death scene that launched a thousand imitators — and internet memes. Moments after stepping off the curb, Alex’s fellow survivor Terry (Amanda Detmer) is immediately hit by a speeding bus. The short, sharp shock of her demise never failed to thrill audiences. “I remember going to the theater after the movie was already out to watch for reactions, and we would see all these ushers walking down the aisles to the front. They were waiting to see the audience reaction to the bus! Popcorn would go flying. It was a great reaction, and ushers knew the timing of the bus hit, and wanted to see people jump.”

Wong couldn’t have predicted that kind of reaction when he originally shot the scene. “We had Amanda step into the spot, and then we froze everything and put her dummy, which was filled with blood and stuff, in her place. Then they ran the bus into it, and I remembering feeling that the bus wasn’t going fast enough, so I didn’t know whether it was working or not.” Enter the movie’s editor, James Coblentz, who showed Wong just how effective it was. “He put the scene together the next day without any visual effects, and we all jumped. It’s just perfectly timed: you see the bus, you have a moment to register it and then it hits. It’s not fast enough that you don’t know what the hell happened, and it’s not so slow that you anticipate it. I’m happy to take credit for it, I guess!”

Seann William Scott loses his head

Watched today, Final Destination is a marvelous time capsule that preserves the fashions, music tastes and famous faces that defined the early 2000s. Besides Sawa, the film’s cast included such breakout young stars as Dawson’s Creek’s Kerr Smith, Varsity Blues’s Ali Larter and, of course, Seann William Scott, who had just achieved scene-stealer status thanks to his role in the 1999 hit American Pie. One of that movie’s producers, Craig Perry, was also involved with Final Destination and encouraged Wong to cast Scott as the hapless Billy, who was light years removed from the swaggering Stifler. “Billy was written as this kind of dorky guy, so it took a little bit of convincing,” the director says. “But when we met [Seann], he does have a goofy quality even though he has these leading man looks. So we went with him, and it worked out great because he was so popular from American Pie.”

Wong awarded Scott one of the movie’s more memorable executions — a decapitation caused by a flying piece of metal launched by a speeding train. “I didn’t want it to be that kind of straight across the neck decapitation. I wanted it to be kind of crazy and skewed. We made a fake head and did multiple takes going, ‘OK, that was too long. OK, that wasn’t long enough.’ The movie was so fun to make, because we were all just playing around.”

The original ending was much darker

Interestingly, Reddick wasn’t playing around when it came to the original ending for Final Destination. As initially scripted and shot, Larter’s character, Clear Rivers, was revealed to be pregnant with Alex’s child, and gives birth to the baby in the film’s final moments, staving off Death. “The original ending was much more philosophical,” Wong says. “You know, ‘The only way to beat Death is for this new life.’” But preview audiences weren’t much interested in philosophy, and gave the finale failing marks. So Wong reconvened Sawa, Larter and Smith and shot a new finale that saw their characters on vacation in Paris (actually Vancouver’s Victoria Island) where Death springs one final trap involving an oversized sign.

“The criticism of the movie was that the most action-packing thing happened in the very first scene,” he explains. “So that’s why I came back to the producers with this whole giant [sequence], to give the audience a cathartic moment. It had to be big.” The new ending also satisfied the audience’s desire to see Smith’s bully character, Carter Horton, get his just desserts. “Carter was the dick that people want to see die,” Wong laughs. “When you did previews back then, they had all these cards saying ‘Which character did you like? Which character didn’t you like?’ And everyone hated him. So it was like, ‘He’s gotta die!’”

On the other hand, Wong was careful to leave both Alex and Clear alive for a sequel, although only Larter ended up returning for Final Destination 2, while Sawa dies off-screen between movies. “I don’t know what happened with the second one,” Wong says, adding that he enjoyed his experience working with Sawa. “Devon’s very instinctual and doesn’t want to do a lot of takes. He would always say, ‘It’s getting stale.’ We always went into a scene with that feeling in mind.”

Space Mountain this ain’t 

How do you top a plane crash? With a roller coaster crash, of course. Just as Rollercoaster followed Airport back in the ’70s disaster movie days, Wong kicked off Final Destination 3 with an amusement park ride that’s literally killer. “The roller coaster idea actually came from [New Line executive] Richard Brener,” he says. “We went throughout the United States asking amusement parks to use their roller coasters, but nobody wanted to be associated with us!”

Luckily, Canada once again came to Wong’s rescue, with a Vancouver amusement park granted the production access to one of their smaller coasters. For some of the bigger stunts, Wong relied on movie magic, building pieces of track on a green-screen-equipped soundstage. “That was for all the crazy stuff where people were about to fall off the coaster,” he says. “It was really elaborate, and since nobody would let us use their real roller coasters, we had to create pieces of it on a stage.”

Getting your tan on

Perhaps suspecting it would be his final Final Destination movie, Wong pulled out all the stops in the third installment, pushing the R-rated bloodletting to the max. “By that time, I was like, ‘Let’s go for everything,’” he says, laughing. “At the end of movie, we basically killed everybody.” But the film’s most grisly execution comes midway through, when two teenage girls (Chelan Simmons and Crystal Lowe) are burned to a crisp in their tanning beds. “It was creepy to be shooting that to be honest with you,” Wong reveals. “You could feel how your skin would feel, you know? We had burn boxes and stuff like that to replicate the actors’ skin sizzling and burning. It put people on edge.”

As Wong notes, the characters’ utter vulnerability — exemplified by the fact that both actresses were nude — is the key to that scene’s effectiveness. “When you’re naked, or pretty much naked, you feel the most vulnerable in every way. It made the audience go, “‘Oh my god, how would feel if your skin was burning and you can’t do anything to cover yourself?’” To help put Simmons and Lowe at ease, Wong made sure the set was closed to everyone but essential crew and had strict safety protocols in place. “Obviously, they weren’t actually [burning], but when we put the makeup and scares on them, it was creepy.”

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