Highsnobiety Q3 is the third in a series of quarterly insight weeks dedicated to the business behind youth culture and what makes our market tick. Head over to our Q3 hub to see the full series.
On a recent New York afternoon, I went window-shopping in SoHo. I canvassed a handful of boutiques, paying particular attention to an item that’s become the common denominator of fashion — the logoed cotton T-shirt.
With the rise of streetwear and its penetration into the upper echelons of fashion, the T-shirt has become loaded with meaning. Today, a logoed tee is many things; an instant billboard that telegraphs your financial status (real or perceived) and a cultural signifier that lets people judge whether you’re in the know or not. Most of all, the T-shirt has become a vehicle for democratizing fashion — until it’s not.
As I walked into the stores of Dior, Balenciaga, Louis Vuitton, Gucci, and Loewe, I kept wondering about the high price tags attached to these tees. Surely there must be a reason why a Gucci T-shirt costs almost 40 times more than one at Uniqlo? We tell ourselves that luxury goods are worth the premium, because along with signaling status, they offer superior quality of materials and construction methods, as well as ethical production. We use words like “craftsmanship” and “heritage” to justify our purchases. But how superior can one cotton T-shirt be over another? Does the big difference just come down to a high profit margin that pays for expensive marketing campaigns? Are T-shirts simply fashion’s new cash cows, that allow luxury brands to experiment with the less sellable garments? Or does it all boil down to the profit that CEOs get away with, just because they can?
I carefully felt the materials and looked at the stitching, but failed to discern any superiority of luxury T-shirts over what a brand like Uniqlo offers. The $550 ($590 on its website) white cotton Dior T-shirt with the stitched “CD” logo felt flimsy. Ditto one at Louis Vuitton ($420), which would be better off in a three-pack. The $480 one at Gucci was equally unappealing. The $490 oversized tee at Balenciaga was made of cotton that recalled my high-school gym T-shirt. The $380 Portugese-made tee at Loewe at least had chain-stitched back shoulder seams. But so did the $14.90 tee I was wearing. There was also a $390 Burberry logoed cotton T-shirt at the Webster, made in China (coyly labeled “Imported” on Burberry’s own website).
I asked my shopping companion, designer by training, if I was missing something. She rolled her eyes at my professed naïveté and offered her verdict in unprintable words. Our last stop was Acne Studios, where another T-shirt made (in Portugal) from silky-feeling long fiber cotton retailed for $130. “In terms of quality, this is the best one we’ve seen today,” my companion said. For my money, though, I’d rather go with the $49 US-made pocket tee from Noah I saw the previous weekend.
So what does it cost to make a plain T-shirt? How widely do costs vary between producing one in a developed country versus one with cheap labor laws? What and who is involved in the manufacturing process? These are some of the questions we asked in creating this report.
We surveyed an array of brands, from mass market to luxury, to break down the costs of making a cotton T-shirt. We decided to concentrate on intrinsic costs — material, labor, shipping, duties — leaving out highly subjective perceived value. Some brands were transparent with us, others not so much. In order to cross-check their claims, we interviewed a number of industry sources on the production side. At the request of some of them, their identities remain anonymous throughout this article.
We looked at the following variables that affect the price, built up throughout the supply chain:
We zoomed in on cotton, because variations in the material’s quality aren’t significant, though organic cotton generally costs more.
The country of manufacturing greatly affects garment workers’ wages. According to one study, garment industry workers in Ethiopia get paid $26 a month. In the US, the federal minimum wage is $7.25 per hour (in California, it’s $12, though there are sweatshops in Los Angeles where illegal immigrants get paid much less).
– Construction and Finishing
Construction and finishing methods — such as seamwork, dyeing, and silk-screening — can vary widely and greatly affect the cost of a garment by increasing the cost of labor, especially if the finishing is carried out by a skilled artisan.
Economies of scale always work in a big brand’s favor. Producing large quantities significantly reduces the cost of making a garment.
– Shipping and Duty
The cost of transportation and duty can greatly affect the price of a tee, depending on where it was made and purchased. For example, in America and Europe, Japanese-made goods often end up costing 30-40 percent more than in Japan.
The basic pricing structure of a garment by the time it gets into stores works like this: The manufacturer charges the brand (that’s the production price), the brand marks up this price in order to make a profit (that’s the wholesale price), and the store marks it up further — that’s the retail price that you, the shopper, pay. Markups are usually done in percentage points (often expressed as multiples, so a 100 percent markup is a multiple of 2). Depending on the industry segment, these can vary widely. For luxury goods and designer fashion, the typical markup from the wholesale price is 2.5-3.2 (so, a $100 tee at wholesale ends up costing $250-$320 at retail), depending on other variables, such as shipping and duty. Often, the retail markup rate is recommended or even required by the brand.
Some brands are radically transparent about the cost breakdowns of their products. This is rather unusual in the business that is big on talk about sustainability and ethical production, yet short on action.
Everlane, the American direct-to-consumer label known for its transparency, became our departure point, since our requests for pricing structure to Uniqlo, Levi’s, and Champion went unanswered, and Zara declined to comment. Everlane’s Organic Cotton Crew tee is made in Sri Lanka from GOTS-certified organic cotton (according to the GOTS website, the cotton is certified to be ethically produced from picking to final treatment). The Everlane website features a nifty cost breakdown that shows that Everlane pays $5.82 (including shipping and duty) to make one tee, which retails at $18. Everlane, like some other brands that operate their own stores, bypass the retail level of markup, passing the savings on to the consumer.
We asked a production expert who has worked with major American labels about Everlane, and he confirmed that a responsibly made T-shirt in Far East Asia or Sri Lanka would cost between $4 and $6, though a big company can have a sweatshop make one for as little as $1.60.
Noah, the American menswear label co-founded and creative directed by Brendon Babenzien after his departure from Supreme, has been widely known in the industry for its transparency around the brand’s pricing breakdown since its launch in 2015. Its Practice Cloth logoed tee costs $88 (most Noah tees retail in the $50 range); on its blog page explaining the price breakdown, the brand notes some basic variables that affect its cost, namely premium quality of the fabric (which is heavy-weight, US-grown cotton) and the limited quantity produced, which does not allow the brand to take advantage of economies of scale. The production price of the tee, made in Canada, is $30.38. The roughly 3x markup at retail is pretty standard for the industry.
“Honest pricing should be the norm. I think it’s unclear what that means, though,” explains Babenzien. “For us, it means trying to produce something without knowingly hurting others. If you know that your production contributes to furthering poverty and people making your items don’t have a reasonable quality of life, then your final price is a lie.”
Babenzien gets to the crux of what is happening with murky pricing mark-ups today. As the T-shirt has become an accepted entry point for buying into a brand, the goalposts have been moved to squeeze every ounce of profit from it; profit that is rarely passed on to those who actually produce the garments.
“We’re up against a system that’s willing to sacrifice quality and humanity in order to sell as much stuff as possible,” adds Babenzien. “Trying to function in a more caring and responsible way while focusing on quality at the same time sometimes feels nearly impossible.”
“I never really intended to make T-shirts, because the artisanal nature of our work limits us in terms of output,” Greg Lauren, the Los Angeles-based designer known for his luxury upcycled garments, tells me over the phone. “But as we kept growing and gained a much wider audience that straddled a wide demographic, there was a demand to make an accessibly priced piece that gave one a taste of the brand. I [however] didn’t want this introduction piece to feel like an introduction piece.”
For Greg Lauren, whose T-shirts retail at about $250, and who doesn’t run his own shops (with the exception of his e-commerce website), the pricing story breaks down as follows. His tees are made in Los Angeles from organic cotton that’s milled in L.A. Because of the lived-in look Lauren favors, the tees have to be dyed and washed, sometimes multiple times, which significantly increases labor costs. Many also feature silk-screened or hand-applied graphics, an additional expense (for example, hand-splattering paint on a tee adds $2). Being a relatively small brand, Lauren isn’t able to take advantage of the economies of scale.
“There’s nothing about our tees that feels like a machine-made T-shirt,” Lauren says. “There’s a human touch at every level, and that’s important to me as a designer.” The designer says he pays around $30 per tee. His wholesale price is around $90 to $100, depending on the style. The stores he sells to generally mark up the goods by 2.5 or more, depending on the country. Lauren has to set the same price on his web store, as to not undercut his own retailer partners.
For fellow Los Angeles-based brand Advisory Board Crystals, the desire to bypass the retail model and pass on the savings to their clients is essential. The brand produces in small quantities and their work methods resemble those of Lauren, using handwork as much as possible. “We use a variety of techniques including hand-dyeing, hand-painting, digital printing, and multi-layered screen printing with signature specialty inks. In some cases, the printing process alone can cost over $35,” founders Remington Guest and Heather Haber explain. “Our process is so complex; it took a very long time to find manufacturing partners that would even agree to work with us. There’s a risk involved for production due to the complexity of the designs, the amount of time it takes, and general willingness and capability. Not to mention, we vet all partners to ensure their values align with Advisory Board Crystals from a sustainability and social standpoint.”
Soulland, the Danish streetwear brand run by Jacob Kampp Berliner and Silas Adler, also takes its production sources seriously. Its most basic tee, Coffey, was inspired by Berliner’s experience at the Copenhagen Fashion Summit. “I was invited to a roundtable session at the French embassy with 20 industry leaders from the biggest fashion corporations from around the globe,” he says. “We had an open discussion about sustainability and, to my surprise, with no exception, everyone said their consumer wouldn’t pay extra for sustainability. We wanted to challenge that statement and decided that the cheapest product in each of our product categories should also be the most sustainable.” The result is a T-shirt that’s made in Turkey from GOTS-certified cotton that costs €8.75 ($10.25) to produce, including trucking the tees to Copenhagen. Soulland marks the tee up to €20 ($23) for the wholesale price, and retails it at €50 ($58).
The Canadian designer Nicolas Andreas Taralis, who cut his teeth assisting Hedi Slimane at Dior Homme, is based in Paris, where he runs his namesake label. Making a cotton top in Portugal costs him €19 ($22) per piece on an order of 100. Taralis is paying at the top end as, he says, he can’t take advantage of the economies of scale. After the wholesale (2.5) and the suggested retail (2.7) markups, the final price the consumer pays is €130 ($152).
Taralis’ numbers were roughly confirmed by Marlene Oliveira, the head of International Unit at Moda Portugal, who wrote that it costs anywhere from €4 ($4.75) to €22 ($26) to manufacture a T-shirt in Portugal, depending on material, labor, treatment, and quantities ordered.
To be sure, not all independent brands are this diligent about production; some are happy to put their logos on Gildan or Fantasy blanks (a blank, in industry parlance, is simply a basic cut without any treatments a brand can buy cheaply in bulk), and call it a day.
My So-Called Luxury
If an independent, Paris-based designer who cannot manufacture in large quantities can have a cotton tee manufactured for €19 ($22), what makes one at Givenchy, also made in Portugal, retail at $455, or one from Balenciaga at $550? We have been conditioned, partly by the craftsmanship narrative spun by luxury brands, that when we pay a premium for luxury, we pay for superior materials, ethical, skilled labor, and differentiated design. And while this isn’t untrue in some instances, the question is how much of a premium do we exactly pay for this? Is the perceived value of owning a luxury T-shirt worth a 100 percent premium, a 1000 percent premium, or, at times, even a 4000 percent one?
We reached out to a number of luxury brands and Italian manufacturers — many of whom either declined to comment or did not return our request for comment.
“I can buy sea island cotton T-shirts for €6.50 ($7.65) from a local producer, and that’s without the economies of scale that the big brands enjoy,” says an independent designer who’s been manufacturing his own line in Veneto in northern Italy for decades (and who asked to remain anonymous). “I imagine that the big brands can get them made for as low as €3.50 ($4.15). You should talk to Giuseppe Iorio about this.”
Iorio is a former production manager who spent decades securing manufacturing contracts for the likes of Prada, Moncler, and Giorgio Armani. He spent most of his time not in Veneto or Prato — Italy’s venerable manufacturing districts — but in Eastern Europe, North Africa, and South-East Asia, where clothes for these brands are often made. After decades of watching the Italian garment manufacturing industry dying a slow death due to outsourcing and witnessing the labor abuses around the globe, he finally quit and published a book titled “Made in Italy?”
The Italian law is murky on what it takes to have a “Made in Italy” label on a garment. Usually when we see the label, we envision an elderly Italian tailor or a seamstress crafting the garments. Numerous articles (in the Los Angeles Times, GFN, The New Yorker) and books such as Roberto Saviano’s “Gomorrah” have shown this often isn’t the case. None, however, went as far as Iorio’s exposé.
According to Iorio, to receive the “Made in Italy” designation, the value of work performed on any given garment in Italy must exceed the value performed on it abroad. But if a worker in Bangladesh gets less than 50 cents an hour and the cotton to make the T-shirts costs a dollar or two, all you have to do is finish a T-shirt in Italy — by, say, ironing on the logo — and the process (with the help of creative accounting methods) becomes more expensive than the rest of the garment.
Gucci is one of the few companies that still produce in Italy, Iorio says. I show him the $480 logoed T-shirt from Gucci, and ask him how much it costs to make: “€10 ($11.80) to €12 ($14.15), most likely in factories in Puglia,” he tells me.
What about a $390 logoed Valentino T-shirt? “€3 ($3.50),” Iorio, who also worked on production with Valentino, writes back. “30 cents for the print, €1.50 for the fabric, 80 cents for labor, 40 cents for other costs.”
Valentino denies Iorio’s statement. “The production of the T-shirt is 100 percent made in Italy and all fabrics and raw materials are sourced in Italy as well. $3.50 is not a price that reflects the production cost of any Valentino cotton T-shirts,” says a Valentino spokesperson. Our request to Valentino to provide alternative figures went unanswered.
According to Iorio, manufacturing is outsourced by big brands to contractors who bid for the work and take care of everything else from prototyping to the delivery of final goods. These companies have offices in Italy, but often outsource the work to factories in developing countries from Moldova to Bangladesh, some of which also produce goods for fast fashion giants like H&M and Zara.
What’s more, the big luxury brands have been slowly shutting down independent retail in favor of running their own networks of stores and are forcing department stores to rent floor space instead of wholesaling to them, taking advantage of the fact that most money is made at the final markup level, from wholesale to retail.
“The tragedy isn’t that these brands charge $500 for a T-shirt,” Iorio says over the phone, speaking through a translator. “The tragedy is that they’re killing the Italian manufacturing industry. They could create a million jobs in Italy if they wanted to. It would still cost them only €8 ($9.45) to make a T-shirt wholly in Italy, and they could still sell it for $500. The Italian artisans who for decades have built the perception and prestige of the ‘Made in Italy’ label are the ones who have suffered the most.”
At the end of the day, the laws of economics dictate that a company can charge whatever price the consumer will bear. Luxury fashion brands enjoy an enviable position of prestige that allows them to move the pain point ever higher. So what if consumers pay hundreds of dollars for a cotton logoed T-shirt? No one is twisting their hand, except the fashion-celebrity industrial complex that has engendered materialistic culture of conspicuous consumption driven by marketing and peer pressure. At some point, perhaps it’s worth asking what exactly we are paying for.
Here Are Trailblazing Black Leaders in Footwear and Fashion Who Changed the Game in 2020
At a critical moment in the battle for racial equality, FN highlights influential Black leaders who led bold protests, engineered game-changing initiatives and fought tirelessly for social justice reform in 2020. (The below names are in alphabetical order. To see a concurrent list of fashion coalitions that pushed for equality in 2020, click here.)
SNEAKER STRATEGIST & DESIGNER
You would be hard pressed to find someone with a voice as strong as Jazerai Allen-Lord. Throughout the year, the outspoken sneaker enthusiast — who co-founded the True to Size brand strategy agency that emphasizes amplifying marginalized voices — used her social media platforms to share the stories of Black men and women within the industry. Additionally, she penned articles and columns for more mainstream outlets addressing the pressing issues of today from both an industry and a consumer perspective. One of her most recent works is “Planting the S.E.E.D. for the Next Generation” — specifically the educational program’s efforts geared toward Black women who are interested in design — which can be read on the Adidas Confirmed app.
She might be best known for curating the dazzling fashions seen on Beyoncé and her work on “Black Is King.” But Akers is using her powerful position in fashion to help Black-owned brands in fashion and beauty gain more visibility. In a short time, her “Black Owned Everything” Instagram account has amassed 189,000 followers.
DIRECTOR OF APPAREL OPERATIONS, NEW BALANCE
With more than a decade at New Balance under her belt, Blunt has recently taken her influence at the brand far beyond apparel operations: This year, she led a team of designers and creatives to launch New Balance’s first-ever Black History Month capsule collection. In addition to lending her voice to FN’s Diversity & Inclusion webinar, “Race Revolution: Apologies & Action,” this summer, Blunt plays a critical role in New Balance’s D&I leadership task force, helping the brand shape its strategy around inclusion and equality at all levels.
ASSISTANT APPAREL DESIGNER, ADIDAS
Bond’s courageous decision to put a name and face to diversity and inclusion challenges at Adidas amplified the reality and extent of Black employees’ frustration with the brand, and likely was a critical element in fostering transformation. Bond, in June, wrote an open letter challenging Adidas’ leadership to execute tangible changes in the treatment and upliftment of Black staffers: “I can no longer stand for Adidas’ consistent complacency in taking active steps against a racist work environment. This is not business as usual,” she wrote. For several weeks, Bond led daily protests in front of the company’s Portland, Ore., HQ and, even after the company released heightened D&I objectives in June, she persisted in her efforts for ongoing accountability, protesting into August.
WASHINGTON MYSTICS STAR; CONVERSE ATHLETE
In 2019, Natasha Cloud won a WNBA title with the Washington Mystics. In 2020, she didn’t step foot on the court. The baller — who inked a deal with Converse at the beginning of June — revealed toward the end of the month that she would forgo the 2020 WNBA season to focus on social justice reform.
PRESIDENT, COUNCIL OF FASHION DESIGNERS OF AMERICA (CFDA)
After receiving some blowback for not doing enough around equality in fashion, CFDA made
a big move when it named CaSandra Diggs as president. She is the first woman and first person of color named to the role since the organization was founded in 1962. With the U.S. fashion industry at a critical crossroads, Diggs will help define the future at a time when reinvention and diversity is key.
FOUNDER, PENSOLE FOOTWEAR DESIGN ACADEMY
Edwards’ far-reaching efforts to build and develop a pipeline for minorities in the footwear business have been instrumental in reshaping the lives of thousands of Black youth who may have otherwise lacked avenues for career advancement. He launched Pensole in 2010 and has steered the design academy to fruitful partnerships with New Balance, Puma, Under Armour and Vibram. The 30-year industry veteran — one of only six designers to ever design an Air Jordan sneaker — in 2019 collaborated with the Footwear Distributors & Retailers of America to launch the first-ever African American Footwear Forum, aimed at amplifying the voices and unity of Black professionals in footwear. He is a foremost voice in industry conversations centered on the inclusion and advancement of Black people in footwear and has worked with Nike, Timberland, Vans, The North Face, Allbirds, Adidas and Foot Locker to help facilitate their investments in the Black community.
DESIGNER & CREATIVE CONSULTANT
The creative challenged Nike Inc. in June over its financial commitments to the Black community, calling it “a very expensive band- aid,” and demanded more transparency of its inner workings. Emory went a step further by withholding his collab with Nike-backed Converse until the company’s shortcomings were addressed. Four months later, Emory — through his Denim Tears imprint — delivered the Chuck 70 collaboration, a silhouette dressed in the African American flag, with an accompanying commitment from Converse to encourage the Black community to vote.
VP OF STRATEGY, CORPORATE DEVELOPMENT & STRATEGIC INVESTMENTS, FOOT LOCKER
Eight-year Foot Locker exec Vladimir Estiverne wears many hats in his role with the retail giant. However, this year, the company tasked him with a project it revealed in June: looking after its five-year, $200 million investment to support the Black community through economic development and education initiatives. Also, Estiverne serves on Foot Locker’s Blacks United in Leadership and Development employee resource group and is a steering committee member of the “social justice communication lab,” The Opportunity Agenda.
Throughout this tumultuous year, Treis Hill has used his social media platforms to champion the efforts of others who are fighting racial injustice. Most recently, he celebrated Tremaine Emory and his African American flag-bearing Converse Chuck 70 collab. However, Hill and Alife have also delivered several social justice efforts of their own. At the start of the year, Alife released hoodies in its signature gray bearing the names of pivotal figures in African American history to much fanfare. However, as violence against Black men and women dominated headlines, its celebratory efforts quickly turned into a fight against racial injustice. That same hoodie would arrive in May, this time with the name of a Black man who was killed this year: Ahmaud Arbery. Since then, Alife has ramped up its social justice efforts, including the launch of “Stuy Talks” in July, a series of conversations on social injustice, police violence and racism in conjunction with Brooklyn Scholar Athletes and Brooklyn Combine.
FOUNDER & CREATIVE DIRECTOR, BROTHER VELLIES; FOUNDER, 15% PERCENT PLEDGE
While many fashion players spoke out against racism and inequality, Aurora James took definitive action when she launched The 15% Pledge. The entrepreneur and designer, who has consistently worked to support female and minority talents, called on retailers to pledge 15% of their shelf space to Black-owned businesses. (Black people represent about 15% of the population in the U.S.) In addition to bringing much-needed attention to the lack of Black representation at retail, the move has fueled immediate and meaningful change at a time when it’s needed most. Macy’s, Sephora, Rent the Runway and West Elm are among the major names who have already committed, and a determined James is keeping the pressure on.
LOS ANGELES LAKERS FORWARD; NIKE ATHLETE
Early 2020 was marred by the tragic death
of Los Angeles Lakers legend Kobe Bryant; however, LeBron James wrapped the 2019-20 NBA season on a high note, earning yet another championship for the storied franchise. At the same time, he made just as many headlines for activism efforts as game action. His most recent initiative is “More Than a Vote,” an organization geared toward fighting racist voter suppression. His efforts led to a partnership with the Los Angeles Dodgers to turn Dodger Stadium into a polling station for the upcoming presidential election and the recruitment of 10,000 poll workers in “vulnerable Black communities.”
RAP STAR; ENTREPRENEUR
The rap megastar with ties to Puma, who has become more of an activist in recent years, ramped up his efforts in 2020. For instance, the artist (born Shawn Carter) was instrumental in getting the NFL in February to donate $100 million to criminal justice reform. Also, his Reform Alliance organization worked to get California Gov. Gavin Newsom to sign AB 1950 into law, which will limit probation sentences in the state to no more than one year for misdemeanors and two years for felonies.
OWNER, CHARLOTTE HORNETS; NASCAR TEAM OWNER
The spotlight has been on NBA icon Michael Jordan throughout much of the coronavirus pandemic, thanks to his acclaimed “The Last Dance” docuseries, several high-profile sneaker releases and a new signature shoe, the Air Jordan 35. However, the retired athlete’s most notable moment came in early June when he, along with his Jordan Brand imprint, revealed a $100 million donation over the next 10 years to racial equality organizations. In July, the company revealed the first nonprofits that would receive donations: NAACP Legal Defense and Educational Fund Inc., Formerly Incarcerated & Convicted People and Families Movement and Black Voters Matter.
FOUNDER & CREATIVE DIRECTOR, PYER MOSS; VP OF CREATIVE DIRECTION, REEBOK
When the pandemic hit New York hard, Jean- Raymond immediately stepped up — turning his headquarters into a PPE collection site and setting up a $100,000 fund to help minority- and women-owned businesses stay afloat. A few months later, he teamed with French luxury powerhouse Kering to launch the “Your Friends in New York” platform to support rising talent and empower the next generation of entrepreneurs. All of that work is garnering major attention across the industry. After taking home FN’s Person of the Year award in 2019, Jean-Raymond — who was promoted to VP of creative direction at Reebok in September — racked up more big honors this year, as CFDA’s menswear designer of the year and Harlem’s Fashion Row designer of the year.
The former NFL quarterback hasn’t taken a snap under center for years, and yet Kaepernick is more discussed now than ever. The athlete- turned-activist continued his fight against racial injustice in 2020, most notably through a partnership between his Kaepernick Publishing and the Medium publication Level that will yield 30 essays and conversations over four weeks. The quarterback will focus on pressing issues, including the divisive topic of abolishing the police and prisons.
NORTH AMERICA VP OF MARKETING, FOOT LOCKER
The executive’s work to help Black men and women advance in the footwear industry knows no bounds. Last year, Richard McLeod helped launch Foot Locker’s No 1 Way Design Program, in conjunction with Pensole Footwear Design Academy, to put the spotlight on design hopefuls from Historically Black Colleges and Universities. This year, his efforts were internal, landing a spot on the Foot Locker Diversity & Inclusion Council. McLeod’s efforts within D&I are far from new and have always been a focus. “I want to be known for driving change, as someone who wasn’t afraid to take risks, learn and try something new,” the exec said in an OpEd published by FN in October 2019. “I have a love for the people I work with and want to ensure under my leadership [that] I am known for growing and developing each and every one of them.”
WTA TENNIS STAR; NIKE ATHLETE
The young star is determined to be a champion on and off the court. The US Open winner used her platform to make a huge statement during the 2020 tournament by wearing seven different face masks with the name of Black victims of police brutality and racial injustice. A week earlier, Osaka sat out the semifinals of another tournament to protest the shooting of Jacob Blake, who was shot by police in Kenosha, Wis.
CHIEF DIVERSITY OFFICER, MACY’S INC.
Prior to the racial uprising of 2020, Macy’s Inc. was carving out its place as an industry leader in diversity and inclusion strategy. Outler is the woman at the center of the department store’s aggressive plan, which challenges itself and the broader retail sector to move the needle on equality. Her “five-part approach” includes a requirement for 50% representation of gender/ gender identity, ethnicity, age, size and disabled persons in Macy’s advertising by 2020; 30% ethnic diversity at the senior director level and above by 2025; and diverse supplier spend of at least 5% by 2021. Last week, in a huge move, Macy’s became the biggest retailer to sign Aurora James’ 15% Pledge.
ACTOR, SINGER & ACTIVIST
When Billy Porter talks, people listen. The ardent activist worked tirelessly to get out the vote for Joe Biden and Kamala Harris. Bold and outspoken, Porter educated his millions of followers about the significant challenges that members of the Black and LGBTQ+ communities face in today’s America, from police brutality to voter suppression.
VP OF GLOBAL FOOTWEAR, CONVERSE
Converse is one of the only major sneaker brands with a Black CEO at the helm. However, G. Scott Uzzell isn’t the lone powerful Black leader on staff. Brandis Russell, its VP of global footwear who has been the voice of several of Converse’s biggest product initiatives, is one of its strongest voices — so much so that the impact she has had on the company culture led her to be named to the Nike Inc. D&I Acceleration Task Force in June.
PRESIDENT & CEO, CONVERSE
Converse CEO G. Scott Uzzell is one of the few Black executives leading a high-profile footwear company — and hasn’t shied away from using his position to create change. “I received a phone call from a senior person at Nike a couple days after the passing of George Floyd, and the phone call was that ‘You’re black and you’re a CEO and today they should intersect. And Scott, you’ll make us all better by doing that because of your unique experiences, because there’s not many of you,’” Uzzell recalled. After some thought, he realized not all of his responsibilities will be found on an earnings statement. “There’s this trail that I’ve walked throughout my career, that many of my peers have not walked, and I can bring unique thought,” Uzzell said.
NASCAR CUP SERIES DRIVER
Inking a deal with Columbia Sportswear Co. and being named the driver for Michael Jordan’s newly formed NASCAR team were huge moments in 2020 for Bubba Wallace — but they pale in comparison to what defined his year. In June, a door pull rope tied in the shape of a noose was found in his garage stall at Talladega Superspeedway in Alabama, which led to an FBI investigation that revealed he was not the target of a hate crime. However, Wallace became a central figure in the modern civil rights movement, using his social media platforms to promote togetherness.
OWNER, THE WHITAKER GROUP (SOCIAL STATUS, A MA MANIERE, A.P.B. & PROSPER)
The owner of several retail banners used his platforms to offer services aside from products throughout the year. Most notably, Whitner and Social Status delivered the “Free Game” educational series via the community-focused BeSOCIAL programming online. However, the most profound moment came in October, when then-Vice Presidential candidate Kamala Harris visited the Charlotte, N.C., location of Social Status to engage Whitner in a conversation in front of press about voting and the importance of positive energy.
CO-FOUNDER & HOST, CLAIMA STORIES
Williams has taken the modern-day mantra “reach back and pull forward” to heart over the course of his career. In 2019, the Baton Rouge, La., native — who has spent time working in marketing and product creation at sportswear giants including Adidas — launched professional development podcast “Claima Stories.” The name stands for “claim a seat at the table” and invites leaders from footwear and adjacent industries to share their accomplishments and offer advice on how minorities can break in or advance in their careers. Williams early this year landed his dream job in Nike’s entertainment marketing department, but stepped away in August, amid national unrest over racial injustice, to dedicate all of his efforts to helping Black and Brown people discover a path to professional success.
PPRESIDENT, JORDAN BRAND
Williams leads the vision, strategy and growth of the billion-dollar Jordan Brand globally. Since taking the helm early last year, he has championed the brand’s community efforts, announcing in July a joint commitment with Michael Jordan for $100 million over 10 years to fight systemic racism. Initial donations were made to the Legal Defense Fund, FICPFM and Black Voters Matter, but the brand has also introduced educational content that highlights key issues facing the Black community. In May, Craig wrote a powerful editorial about the Jordan Wings program, noting the brand’s ongoing commitment to level the playing field for kids who need it, with scholarships that remove barriers to higher education.
GLOBAL VP & GM OF BASKETBALL, ADIDAS
As Adidas faced a pivotal moment in its diversity and inclusion journey this year, Wise was one of the leadership voices active in the movement toward meaningful change. His insights helped inform and build out the brand’s United Against Racism (UAR) pledge, which in June became arguably the most powerful statement of Adidas’ commitment to progress. Now, as co-chair and executive sponsor of the brand’s U.S. United Against Racism Accountability Council, he works closely with Adidas’ North American president, Zion Armstrong, to stem race issues. To ensure the company’s efforts reach external communities, Wise helped launch Honoring Black Excellence, an initiative to engage with the Black community via brand-sponsored activations. He is also a member of Adidas’ Global Committee to Accelerate Inclusion and Equality.
This Tech Executive’s WFH Outfits Go Beyond the Hoodie
In a bi-weekly series, we’re asking female executives, founders, CEOs—basically, boss ladies—about their “power suit” a.k.a. the outfit they wear every day for easy dressing to conquer whatever the job throws at them.
When you get the chance to speak to powerful leaders in their fields, you use the opportunity to learn all you can from them—how they got to where they are, their goals and values, even why they make the wardrobe choices they do. That’s precisely what I did when I hopped on a call with Squarespace’s chief marketing officer Kinjil Mathur. Mathur has been with the company for almost four years, overseeing the business’s growth strategy. “What that boils down to is: How do we help as many people as we can to get our tools into their hands and help them become successful?” she says. “We don’t stop at just getting an ad in front of someone and buy/convert. We want to nurture and grow the business, to stay with the entrepreneurs through their whole journeys.”
Squarespace is a platform that helps people create their own websites via easy-to-use templates and other software services for brands. Mathur says that the company empowers millions of individuals to build their personal brands and make their mark on the world.
This message was especially important during the pandemic, when, she notes, many people—small business owners, the newly jobless who wanted to market out a side hustle—were in need of the platform’s services, whether that be selling merchandise or scheduling appointments via a website.
Mathur’s passion for tech started at an early age, influenced by her parents. (Her dad was an engineer while her mother was in medicine.) She got into computer programming in high school and, post-college, found herself working as a technology risk consultant. However, she found that path a bit too technical and soon an opportunity to join Neiman Marcus came knocking. There, she would dive head first into the space between data and marketing strategy, what Mathur calls the start of her actual career.
“I went into Neiman Marcus, where it was super intimidating,” she recalls. “I had the task of [helping a traditional company] use consumer data to build an online business. That kick-started my understanding of how to apply statistical modeling and data analytics to lead marketing and business strategy.”
She went on to spend a long stint in fashion media, adding names like Saks Fifth Avenue and Conde Nast to her resume. She then took all the knowledge she had gathered and finally planted her roots back in tech again at Foursquare (she was its CMO from 2014 to 2017) and now Squarespace.
Having experienced so many different industries, Mathur says that her one piece of advice for young women (and men) who want to get into tech is to keep an open mind about their careers. “Don’t ever think there is a perfect career path for you because that’s what you’ve been told you should be. The best [job], even in my own [career], is when I am open to anything. I am industry agnostic. I just want to go where I think the challenge is super interesting and the problem I’m going to solve is what I want to spend my time on,” she says.
She advises aspiring techies to talk to people, absorb content about the different roles they’re interested in, and figure out what is a good match to their skill set instead of being completely set on something specific. Finally, if anyone is really, truly stuck, you can just slide into Mathur’s DMs—she’s always happy to chat with those seeking advice.
This desire to share her experiences and give back extends to the committees she’s part of. Mathur is a member of the CFDA Fashion Trust and a member of NYCxDesign, where she helps up-and-coming design folks think about what is the business of fashion or business of design, how to build a brand, and how to get people to pay attention to it.
Ahead, Mathur chats candidly about what she wears to work (at home) as an executive and what her personal style is like. (Hint: This tech powerhouse’s style is more in line with the who’s who of fashion you follow than Mark Zuckerberg.)
“It definitely has changed because I have a little baby boy, Ceyone; he’s a year-and-a-half and I’m now at home with him in the mornings. We’re all playing a lot of different roles at home: I’m playing a full-time Squarespace exec and a full-time mom—you don’t get to turn it off even if you have help. I’m in his space, he’s my coworker. My morning routine is when I play that first role, I am a mom from the minute I wake up to when I take my first meeting.
I wake up every day at 6:30 a.m.—Ceyone’s my alarm clock. We both have breakfast together, and he’s kind of like me: We’re the brightest and most alert in the morning. I launch straight into reading sessions with him, so we probably crunch through five or six books. The saying is ‘to be a good human is life’s work’ and I believe that. We’re reading books about what it is to be a kind human. We’re going through the Pantone colors, we’re looking at shapes and architecture, we’re reading books all about diversity and inclusion. I’m trying to take him through everything I want him to experience all that he’s not experiencing in the world right now.”
Her Getting Dressed Strategy
“Pre-pandemic, I would think about what I was going to do that day and dress for it. For example, if I had a board meeting, if I was going to events after work, if I was doing a creative brainstorm or strategy sessions. My style has always been in service of whatever agenda I had for that day. I don’t think that’s changed [for COVID], it’s just a different type of agenda. Now, truthfully, I am not moving a lot, so comfort is first and foremost. Before it was about cuts and structure and now it’s texture. I want soft, huggable materials where I can pick my son up and, if he’s getting something on my shoulder or snuggling in, it’s all good.
There are moments when I’m still thinking through my agenda and whether I need to make a statement. Statements are different now—you don’t get the whole look, you get it from the chest up. I have a no-shoes-in-the-home rule, so I don’t even wear shoes anymore. That’s a big part of a whole look that’s out the door. Now I’ve been wearing written statements when I really want to make a statement. All through [the] Black Lives Matter [protests this summer], from an executive stand point, it was really important we were declarative and prioritized efforts in making space to have the conversations we needed to have, [so] I really turned to wearing my Lingua Franca sweater that says ‘give a damn.’ That was my power piece and it was a literal statement. It was worn very purposefully. I still think about that when it comes to dressing: Who am I going to be in front of and what am I trying to say?
[When the pandemic started], my husband and I never fled New York City, we stayed here and hunkered down. We felt like it was important to support the businesses around us and we were buying merchandise. The Grand Banks group is a Squarespace customer and are so awesome, and they were struggling. They launched all this new merchandise so I bought sweatshirts from them to support, and I wore those every time I was meeting with the team and [thinking about] what our COVID relief plan was.”
Her Work-From-Home Uniform
“I am a big Isabel Marant fan, always have been. What the beautiful thing is, everybody’s come out with their own versions of sweatshirts or sweatpants. Marant has these wonderful sweatshirts and over-exaggerated styles. I have these really baggy paper bag pants from her and these sweaters that I wear a lot. Aimé Leon Dore has these amazing sweatshirt and sweatpants combos. They’re thick and fitted, so I still feel put together. I have the all-black and all-cream, which I alternate between.
I’m in meetings all day. I keep my yoga mat next to me, and if I can get a stretch session in for 15 minutes in-between meetings, I’ll try to do that, so I’m not opposed to wearing fitness outfits. I switch between Nike gear and Alo Yoga. Another brand called Twenty Montreal is a go-to for me, too, because they have biker shorts, sweats, blouson sleeves, and crop tops so you can wear high-waisted leggings with stretch. I’ve worn two pairs of jeans and they’re both these Isabel Marant—super baggy and comfortable ones—but most of the time I am in elastic-waist pants, and it feels really good.
I think it’s important to find those moments to still dress up. Like if I happen to step out for dinner, I’ll use that as an opportunity to dress up. Otherwise, it’s more about the practicality when you’re at home. I try to wear jewelry when I can because you only have so much real estate to make a statement. I love Soko, which is this brand that finds female artisans in Africa and micro-finances their businesses.
I never have a bag anymore because I am always in pants. If I leave the house, I put my wallet in the back pocket and keys in the front pocket. Before, I was using this canvas Saint Laurent fit-everything tote. I love Cuyana bags, too, for work. They’re structured, not labelled, and perfect for laptops or when I was carrying all kinds of baby, new mom-related items.”
The Words That Describe Her Power Outfit
“This year, it’s my ‘give a damn’ sweatshirt. You really had to be a leader that wanted to have those tough conversations [this year], and come from a place of vulnerability and that takes a lot of empathy. It starts with giving a damn. That was the sweatshirt that I wore a lot and those three words have come to mean something [more] than when I originally bought it.”
“This year, the thing that stuck most with me is the line ‘you may be too much for some people. Those are not your people.’ I love that so much because with everything we’ve had going on—from social movements to major conversations around the elections—you can always get ‘you’re too intense, you’re too vocal, you’re too passionate, you’re too emotional, you’re too idealistic, you’re too realistic.’ I am over the toos. If you really want to have a sense of belonging, you have to be true to who you are, and I feel that more this year.”
Shop some of favorite Mathur’s favorite brands, below.
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The Black Friday Fashion Sales Are Here And They’re SO Good
We’ve had plenty of deal-hunting practice this fall, from a rescheduled Prime Day to a better-than-ever Singles Day. Meaning, now, we’re perfectly primed for the main event that sale-savants bide their time for all year long: Black Friday (ever heard of her?). For many, the day after Thanksgiving is spent sleeping off a mashed-potato hangover; for others, it’s the annual moment of truth in which all of the season’s gift-shopping goes down. While some may seek markdowns on big-ticket home buys or enviable beauty bundles, this page is specifically reserved for scoring wearable duds on the cheap.For the fashion crowd, we crafted this roundup of every single style sale happening around the World Wide Web. We’ve been monitoring the fashion deals for weeks, and now that November 27 is here, the discounts are in full swing — and they’re spectacular. Whether it’s a too-good-to-be-real discount on a dreamy cashmere sweater or an incredibly sweet deal on comfy-chic ankle boots, we sussed it out for your holiday shopping pleasure ahead. Click through to find the best of Black Friday’s slashed-price fashion — and bookmark this story for updates as the weekend goes on.At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.AnthropologieDates: Nov. 24 – 30Sale: 30% off sitewide Promo Code: Discount applied at checkoutAmadi Alma Cozy Cardigan, $, available at AnthropologieDagne DoverDates: Now – Dec. 2Sale: 20% off sitewidePromo Code: SHINEBRIGHTDagne Dover Ace Fanny Pack, $, available at Dagne DoverLululemonDates: Nov. 23 – ?Sale: Black Friday specials sitewidePromo Code: Nonelululemon Free To Be Serene Bra, Light Support, C/D Cup, $, available at lululemonNordstromDates: Now – Dec. 1Sale: Cyber week deals, up to 50% off select items sitewidePromo Code: NoneBorn Elaine Chelsea Boot, $, available at NordstromEtsyDates: Nov. 23 – Dec. 2Sale: Participating sellers offering up to 60% offPromo Code: NoneGrace Personalized “Mama” Script Necklace, $, available at EtsyEverlaneDates: Nov. 27 – 30Sale: 20-40% off select stylesPromo Code: NoneEverlane The Alpaca Sweater Tee, $, available at EverlaneGirlfriend CollectiveDates: Nov. 24 – 30Sale: 30% off sitewide, up to 50% off leggingsPromo Code: Discount applied at checkoutGirlfriend Collective Crop Puffer, $, available at Girlfriend CollectivePactDates: Nov. 24 – 29Sale: Up to 45% off select productsPromo Code: NonePACT Split Hem Lounge Pants, $, available at PACTCole HaanDates: Now – Limited timeSale: Up to 50% off almost everything, plus an extra 10% off your order with code THEBESTPromo Code: NoneCole Haan Grand Crosscourt Flatform Lace-Up Sneaker, $, available at Cole HaanRicher PoorerDates: Now – Nov. 30Sale: 30% off sitewidePromo Code: Discount applied at checkoutRicher Poorer Recycled Fleece Sweatpant, $, available at Richer PoorerUniversal StandardDates: Limited timeSale: 25% off holiday exclusives, up to 50% off stylists curated outfit setsPromo Code: HOLIDAY25Universal Standard The Cold Front Outfit, $, available at Universal StandardUrban OutfittersDates: Nov. 25 – 28Sale: Buy one, get one 50% offPromo Code: NoneUrban Outfitters Jonna Hiker Boot, $, available at Urban OutfittersUrban OutfittersDates: Nov. 29 – 30Sale: $10 off orders worth $50+, $50 off orders worth $150+, $75 off orders worth $200+, or 25% off your entire purchasePromo Code: NoneH&MDates: Now – Nov. 27Sale: 30% off sitewidePromo Code: NoneH&M Rib-knit Cardigan, $, available at H&MThe North FaceDates: Now – Nov. 30Sale: Up to 50% off select stylesPromo Code: NoneThe North Face Thermoball Eco Jacket, $, available at The North FaceMadewellDates: Nov. 24 – 29Sale: Up to 50% offPromo Code: VERYMERRYMadewell Eldridge Zip Coat, $, available at Madewell& Other StoriesDates: Now – Nov. 27Sale: 25% off sitewide Promo Code: Discount applied at checkout& Other Stories Statement Collar Knit Cardigan, $, available at & Other StoriesUniqloDates: Nov. 20 – 30Sale: Black Friday deals on down, fleece, and winter essentialsPromo Code: NoneUniqlo Seamless Down Parka, $, available at UniqloAmazonDates: Now – limited timeSale: Black Friday Deals on women’s fashion including up to 50% off Tommy Hilfiger, up to 40% off Adidas, up to 40% off Levi’s, up to 40% off C9 Champion, up to 50% off Calvin Klein, up to 30% off Amazon brands Promo Code: NoneAmerican Apparel Crop Carpenter Jean, $, available at AmazonFree PeopleDates: Nov. 25 – 30Sale: Up to 50% off select items (changes daily)Promo Code: NoneEndless Summer Syd Poplin Midi Dress, $, available at Free PeopleNordstrom RackDates: Now – Nov. 30Sale: Daily Deals: limited-time discounts that change dailyPromo Code: NoneMICHAEL Michael Kors Missy Belted Wool Blend Trench Coat, $, available at Nordstrom RackAdidasDates: Nov. 22 – 28Sale: Up to 50% off select itemsPromo Code: NoneAdidas Ultraboost 20 Sneakers, $, available at AdidasOutdoor VoicesDates: Now – Nov. 30Sale: Up to 70% off sitewidePromo Code: NoneOutdoor Voices Powerhouse Bra, $, available at Outdoor VoicesReformationDates: Nov. 26 – 30Sale: 30% off sitewidePromo Code: NoneReformation Hart Cashmere Sweater, $, available at ReformationShopbopDates: Now – Nov. 24Sale: Five Days of Shopbop: discounts from 25% – 50% on select brands Promo Code: ESSENTIALVince Kalina Shearling Slides, $, available at ShopbopShopbopDates: Now – Nov. 29Sale: 20% off your order of $200+Promo Code: SHOP20Freda Salvador The Ace Lace Up Booties, $, available at ShopbopASOSDates: Now – Limited TimeSale: Up to 50% off select styles, plus 20% off on all orders over $50Promo Code: MOREPLSYAYNew Love Club Daisy Print Oversized Tee, $, available at ASOSZapposDates: Now – Limited timeSale: Up to 50% off daily dealsPromo Code: NoneThe North Face Osito Jacket, $, available at ZapposCOSDates: Nov. 27 – 29Sale: 25% off sitewide when you spend $200 or morePromo Code: NoneCOS Belted Wool-Cashmere Coat, $, available at COSVerishopDates: Nov. 21 – 30Sale: Get 25% off fashion (and 15% off home and beauty) when you spend $100+ Promo Code: HOLIDAYFree People Chloe Leopard Duster, $, available at VerishopEddie BauerDates: Nov. 26 – 30Sale: Up to 50% off your purchasePromo Code: NoneEddie Bauer K-6 Hiking Boot, $, available at Eddie BauerTargetDates: Now – Limited TimeSale: Black Friday deals all month longPromo Code: NoneA New Day Balloon Sleeve Boat Neck Pullover Sweater, $, available at TargetCoach OutletDates: Limited timeSale: 70% off sitewidePromo code: NoneCoach Lewis Shoulder Bag, $, available at Coach OutletReebokDates: Now – Limited timeSale: Up to 50% off select stylesPromo Code: BLACKFRIReebok Club C 85 Sneakers, $, available at ReebokCarbon38Dates: Now – Limited timeSale: 30% off sitewide, plus an additional 30% off Daily DropsPromo Code: THX30Carbon38 French Terry Jogger Pant, $, available at Carbon38L.L. BeanDates: Now – Dec. 1Sale: 15% off your orderPromo Code: THANKS15L.L. Bean 8″ Bean Boots, $, available at L.L. BeanLo & SonsDates: Now – Nov. 29Sale: Up to 70% off select stylesPromo Code: NoneLo & Sons The Rowledge Backpack, $, available at Lo & SonsNet-a-PorterDates: Now – Limited TimeSale: Up to 50% off; plus extra 15% off select itemsPromo Code: NoneUlla Johnson Sylvie pleated printed cotton midi skirt, $, available at Net-A-PorterSSENSEDates: Nov. 23 – limited timeSale: Up to 50% off select itemsPromo Code: NoneEYTYS Black Raven Boots, $, available at SSENSELisa Says GahDates: Nov. 27 – 30Sale: Take 25% off sitewidePromo Code: Discount applied at checkoutLisa Says Gah Bec Bell Bottom Pant, $, available at Lisa Says GahJW PeiDates: Now – Nov. 27Sale: Up to 80% off, plus extra 10% off with code BLACK10Promo Code: BLACK10JW PEI Eva Shoulder Bag, $, available at JW PEIMansur GavrielDates: Now – Nov. 27Sale: 50% off select handbags & shoesPromo Code: NoneMansur Gavriel Mini Mini Bucket Bag, $, available at Mansur GavrielTopshopDates: Now – ?Sale: Up to 50% off almost everythingPromo Code: NoneTopshop Black And White Stripe Square Neck Knitted Top, $, available at TopshopGorjanaDates: Nov. 25 – 30Sale: Spend $125, save $25; spend $200, save $50; spend $350, save $100.Promo Code: NoneGorjana Diamond Parker Link Necklace, $, available at GorjanaWalmartDates: Now – Limited timeSale: Up to 60% off women’s fashionPromo code: NoneComo Blu Shrunken 1/4 Zip Fleece Pullover, $, available at Walmart24SDates: Nov. 23 – Dec. 1Sale: 20% off sitewidePromo Code: BLACKFRIDAY20Ganni Hiking boots, $, available at 24SFarfetchDates: Now – Limited timeSale: Up to 50% off, plus an extra 20% off salePromo Code: NoneOutdoor Voices Core 3/4 Legging, $, available at Outdoor VoicesMarc Jacobs Striped Logo Jumper, $, available at FarfetchThe OutnetDates: Nov. 25 – Dec. 1Sale: Up to 70% off + extra 25% off almost everythingPromo Code: BLACKFRIDAYGanni Color-block merino wool and alpaca-bend sweater, $, available at The OutnetChampionDates: Nov. 22 – Dec. 1 Sale: Up to 50% off sitewide plus buy more, save more (10% off orders $100+; 15% off orders $150+; 20% off orders $200+)Promo Code: NoneChampion Campus Fleece Mock Neck Crew, $, available at ChampionCollina StradaDates: Now – Limited timeSale: 20% off sitewidePromo Code: SALE20Collina Strada Purple Tie Dye Round Hem Hoodie, $, available at Collina StradaBandierDates: Nov. 27 – 30Sale: 30% off sitewide, including rotating additional discounts on select categoriesPromo Code: NoneOn Running Cloudflyer Sneaker, $, available at BandierSaks Fifth AvenueDates: Now – Limited timeSale: Up to 75% off select itemsPromo Code: NoneCult Gaia Banu Plissé Clutch, $, available at Saks Fifth AvenueKES NYCKES will start their Black Friday deals on Tuesday, November 17th – Sunday, November 29th. Deals will consist of shop $100 and take off 25% (code #BLK25) and shop $300 take off 30% (code #BLK30).Please note, Dia&Co’s Black Friday/Cyber Monday sale codes have been changed to the following and reflected in the network.Black Friday Sale will now use code DIABFCyber Monday FLASH Sale will now use code DIACYBERPlease use the updated links below. Thanks!Dia&Co Black Friday Deals! Save 30% Off EVERYTHING at Shop.Dia.com with code DIABF! Offer valid 11/23-11/29.Get HtmlDia&Co Cyber Monday FLASH SALE! Save 50% Off EVERYTHING at Shop.Dia.com with code DIACYBER! Offer valid 11/30 ONLY.Get HtmlCara CaraDates: Now – Limited timeSale: Extra 30% off sitewidePromo Code: THX30Baggu Fanny Pack in Tomato, $, available at Cara CaraGood AmericanDate: Nov. 25 – 29Sale: 25% off sitewide Promo Code: BF25Good American Good Vintage Jean, $, available at Good AmericanStaudDates: Now – Nov. 30Sale: 25% sitewidePromo Code: 25OFFStaud Bean Bag, $, available at StaudPamela LoveDates: Nov. 23 – 30Sale: 30% off all in-stock itemsPromo Code: THANKYOUPamela Love Pendulum Earrings, $, available at Pamela LoveThe LobbyDates: Now – Limited timeSale: 20% off sitewide, plus up to 70% off select stylesPromo Code: NoneHouse Of Sunny Hockney Dress, $, available at The LobbyAna LuisaDates: Now – Limited TimeSale: Buy one, get one 50% offPromo Code: NoneAna Luisa Sia Earring, $, available at Ana LuisaLevi’sSale: 40% off plus free shippingDates: Now – Dec. 1Promo Code: BLUESTREAKLevi’s Ribcage Bootcut Jeans, $, available at Levi’sModa OperandiDates: Now – Limited timeSale: Up to 50% off customer favoritesPromo Code: NoneVEJA Campo Leather Sneakers, $, available at Moda OperandiLulusDates: Nov. 24 – 27Sale: 25% – 90% sitewide plus free domestic shippingPromo Code: FRIYAY25Lulus Warm Thoughts Wrap Sweater, $, available at LulusSaks Off FifthDates: Nov. 21 – 29Sale: Extra 50% off Black Friday discountsPromo Code: NoneNadaam Cashmere V-Neck Pullover Sweater, $, available at Saks OFF 5THRent the RunwayDates: Nov. 24 – 28Sale: 40% off your first 2 months of an 8 or 16 item plan and one-time rentals ($75 order minimum for one-time rentals)Promo Code: NoneRent The Runway Monthly Rental Plan: Up to 8 Items Per Month, $, available at Rent The RunwayRent the RunwayDates: Nov. 29 – Dec. 2Sale: Take 50% off a trial month of our 8 or 16 item plansPromo Code: NoneAroDates: Nov 25 – Dec. 2Sale: 30% off sitewide with code “THANKS20”Promo Code: THANKS20BackcountryDates: Now – Limited timeSale: Up to 60% offPromo Code: NonePatagonia Down Sweater Jacket, $, available at BackcountryLike what you see? How about some more R29 goodness, right here?12 Black Friday Tech Deals To ShopPeep ALL These Deals On Cooking SuppliesWalmart Just Dropped A New Wave Of BIG Black Frida
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